One of the things that really interests us is how subtle website design choices affect the user experience and conversion rates of a particular website. A wonderful side effect of being a Web designer is that these kinds of things are on our mind constantly, and we’re always looking for more information.
We recently found some must-read statistics about website design, which are illustrated by the infographic below.
1) 3-Second Rule
This is quite different than the 5-second rule. 40% of people will abandon a website page if it takes longer than three seconds to load, which underscores the importance of having a well-designed page that loads quickly, without a lot of large flash animations or other stylistic effects.
2) Web-Influenced Sales
The Web is playing an increasingly vital role for retailers. $1.1 trillion of all retail sales in 2011 were “Web-influenced”; if it wasn’t purchased on the Web, it was researched there.
3) Personalized Content
69% of marketers say that dynamic, personalized content is important for their website, while only 5% say that it is of low importance. The product draws consumers to your website, but content is why they stay.
4) Sales on the Go
Mobile is becoming an increasingly large avenue for Internet sales, and having a website designed specifically for mobile is the best way to capitalize on it; 62% of campaniles who did exactly that have reported increased sales.
5) Conversion is the Goal
Ultimately, your business exists on the web to increase sales. Converting users browsing your site to customers should be a dominate priority for website optimization programs, a statement more than 80% of marketers agree with.