When it comes to marketing, there is nothing more important, yet less appreciated than graphic design. In the real world, people don’t look at a company logo or advertisement and think, “That’s some great graphic design. I’ll buy this product or use this service.” No, graphic design unknowingly opens the door for people to learn more about your product or service.
Actually, good visual concepts do this. Bad graphic design just slams those doors shut. We’ll get to that later.
Here at Nuanced Media, our Graphic Design Tucson team believes graphic design permeates every aspect of marketing. It serves as a blend of art, science and culture. When done properly, it provides an unconscious magnetism that draws people in, leading them to investigate more thoroughly. Whether it is a website, magazine advertisement, or even the logo on your business card, proper graphic design is not only the visual representation of your brand, but also the hidden hook that draws in potential customers and clients.
To achieve these results, we look at color, typography, layout, imagery and photography, and blend them together with our knowledge of your company goals. Our Graphic Design Tucson team creates the entire look of your company with a logo, various print media like business cards and brochures, and website design.
Here’s a great game to prove our point. Sit back in your chair and look at the borders of your screen. How many logos do you see. Using Internet Explorer? That lowercase “e” resonates everywhere. Gmail? Facebook? ESPN? Your laptop more than likely has an Intel logo sticker placed just below the keyboard. Working on a Mac? You probably have their Apple logo in front of you somewhere. The point is that graphic design is everywhere, but the best practitioners understand how to brand beyond the initial look, embedding their company in the minds of future clients.
You may have heard this old adage: Any press is good press. This is not the case with graphic design. If your company is represented by bad, confusing, or boring graphic design, your company will certainly stand out, but for all the wrong reasons.
Effective graphic design is an investment in your company.
It is vital for your company to be able to make a unique, bold, and proper statement to the community. Clean and concise design never fails to make an impact; it becomes a part of our culture and passes through generations.
Nuanced Media believes in the power of design. It is one of the aspects that will truly make your business stand out. Put the experience and expertise of our Graphic Design Tucson to work for you. Together, we will develop a memorable visual depiction of your company.