With over 200 million members, it’s no wonder social networking site, Twitter, is one of the top 10 most visited websites on the internet according to a Baseline statistic. Twitter has become an online marketing powerhouse thanks to such a heavy traffic flow.
Twitter offers members an unlimited number of tweets with a 140 word limit per tweet to express their feelings on any matter. Member’s tweet topics range from their current mood, daily activities, sport updates, jokes, to daily activities; yes, even what sandwich they are eating ATM(meaning at the moment in twitter lingo).
Since Twitter is completely open and free to the public, they have bridged the communication gap between the ordinary consumer and A-listers. Twitters’ 200 million plus loyal members, include celebrities ranging from Lady Gaga, Kim Kardashian , to James Cameron. Even the Pope has an account! Fans can constantly stay up to date on tour dates, what their favorite celebrity’s everyday life is like, an upcoming project, and more.
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For the celebrities, Twitter is free public relation. Celebrities can make personal connections with fans, spread the word about their latest projects, and more.
Twitter is not limited to just people; companies are taking advantage of the free global marketing and joining the online phenomenon. Corporations like Starbucks, Zappos, and H& R Block are all tweeting, and offering their followers an abundance of tips, promotions, and information about future products or services.
Consumers respond by turning Twitter into an instant feedback site. Customers are writing thousands of tweets endorsing products or services they are pleased with, offering new product suggestions, or warning their followers against the purchase of a particular product. Not only does this act as an up-to-date way to inform companies of new product suggestions, it also encourages companies to stay on their toes and please their customers.
Boasting members all over the world, such as Turkey, Indonesia, and Magyar, an easy to use and free account on Twitter is a sure fire way to market a product or service and boost business in a matter of seconds.
