3 B2B Website Must-Haves For Optimal Lead Generation
Written by: Ryan Flannagan

If your company is B2B, you probably know you need to do everything you can to make your website attractive and easy to use. After all, 46% of people say website design is their number one criterion for determining a company’s credibility. But it’s not enough for your website to simply function and look nice. To generate leads and related revenue, there are are certain components your B2B website design needs to have. We’ve identified just three of them for you.

1. More landing pages

You need to bring leads to your site and find ways to convert them. One of the most effective ways to do this is by creating more landing pages that contain useful information. There are certain exceptions to this rule, but for the most part, and increased number of indexed pages will translate into more leads. To convert random internet searchers into viable leads, you’ll need to gather certain information from these users (i.e., name, email address, etc.). Many companies have found that offering things like eBooks, website templates, free trials, demos, discounts, and exclusive sales through additional landing pages in their B2B website design can make a huge difference. According to HubSpot, going from 10 to 15 landing pages can increase your leads by 55%. Don’t miss an opportunity to connect and convert.

46% of people say web design is their number one criterion for determining a company's credibility

 

2. Signs of approval

You need to actively legitimize your B2B website design. You can easily accomplish this by including symbols of approval from multiple sources or platforms. Customer reviews and testimonials, awards, certifications, and even social media channels can provide increased credibility. If you have great ratings from the BBB, be sure to include them! Are you one of Google’s trusted stores? Don’t leave that out! In the digital age, even other businesses can never be too careful. If you don’t seem reputable enough, they’ll likely look elsewhere.

 

3. Mobile friendly design

The fact is that most people who will be viewing your B2B website will be doing so on a mobile device or tablet. While people obviously still use PCs and laptops, the majority of users do the bulk of their searching on their phones. If your website design isn’t mobile friendly, you’ll be alienating a lot of potential leads. Not only that, but Google really doesn’t like sites that aren’t mobile friendly. The Powers That Be could actually penalize you for ignoring these users in your design, which can really hurt your rankings. And if people can’t find you when they type into that search bar, you won’t be able to convert any leads at all.
If your B2B site doesn’t have these features, you need to take action right away. By working with experienced business to business website design services, you’ll get a beautiful, functional site that’s optimized for your ideal demographic. To find out more about how our services can take your site to the next level, check our our Website Cost Calculator or contact Nuanced Media today.

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