1. It’s Easy to Get Up & Running
One of the first reasons why Amazon FBA is loved is the ease in which it takes to get up and running. This includes the start-up costs. With a regular business, you could be looking at spending near enough five figures to get started (if not more). An FBA seller, however, can get going with a fraction of that expenditure.
In fact, you could even begin by selling items that are currently in your home or ones sourced from thrift stores and flea markets. Then, your beginner tools will be a computer, printer, paper, tape, boxes, and address labels – and you’ll have some of these already. The result: you don’t necessarily have to spend much to become an Amazon seller.
Once you’ve started, it is also relatively straightforward to scale your business. It is a case of adding more products to your inventory, ensuring you’re not incurring long-term storage fees, refining your marketing strategies, and so on – you can steadily grow your operation.
2. They Have Instant Access to Hundreds of Millions of Customers
One of the biggest reasons people love Amazon FBA is due to having instant access to a countless number of customers. When you start a new business, one of the most difficult tasks is finding new customers. A search engine optimization (SEO) campaign can take months or even years to truly kick in. Other marketing tactics can also require considerable investment and resources to make your business visible.
By selling on Amazon, there’s no worry about locating customers. They are already on the platform, actively buying products and searching for their next purchases. Plus, Amazon isn’t showing any sign of slowing down – it is constantly attracting more and more customers to their platform.
As long as you sell a product on Amazon that customers want, the online retail kings will handle everything else!
3. They Benefit From Amazon’s Service & Reputation
Even if you’re just starting with a new seller account, there’s no waiting around for access to certain features or benefits. All sellers, both big and small, are on the same playing field. As long as products have that “fulfilled by Amazon” message, customers are just as likely to make purchases from new sellers as those sold by large, established sellers – including Amazon themselves!
There are also numerous other benefits gained from having an Amazon Seller Central account. One of the biggest is the free shipping included for Prime members or those that spend a certain amount. By being able to regularly get products out to customers within a day, many opt to use Amazon over other retailers. Plus, with your products in the FBA inventory, this means your items also get shipped out at the same speed.
You also enjoy their stellar customer service, including dealing with customer returns and refunds. Simply put, you provide them with the products, and they handle pretty much the rest! Add in that Amazon’s excellent reputation – the one that has made it the world’s foremost online retailer – is directly translated to your business, and there’s no worry about customers not trusting your business.
4. No Need to Be Location Dependent
Think about a standard eCommerce retailer for a second. Now, they don’t differ too much from Amazon businesses. They get their products, market them, and ultimately sell these to customers. However, there’s one key difference between the two: product storage.
A typical online retailer will have to deal with storing and sending out their products. This can be problematic for numerous reasons. However, one of the biggest concerns is that it leaves the business location dependent. This means for the business to remain up and running, there always has to be someone on-site taking orders and shipping them to customers. Fine when the business has employees, less so when it’s a single-person operation.
Amazon FBA, on the other hand, is completely location-independent. As you’re not shipping products directly to customers, there’s no requirement to be in one place all the time. You don’t have to be constantly picking and packing from your spare room or storage space. Due to this, there’s no need to cancel plans for that extended holiday – those sales will continue to roll in as you’re relaxing on the beach.
Heck, you can even go a step further and live a completely location-independent lifestyle, sending products to Amazon while you’re on the road!
5. Effective Marketing Can Immediately Skyrocket Sales Numbers
If you combine a strong Amazon FBA marketing strategy with the correct products, it doesn’t take long to start racking up those sales. Say it takes a week to get your Amazon business off the ground, and that includes sending your items to one of their warehouses. Well, it’s not uncommon for your products, especially if they’re in demand, to be bought within a day or two after going live.
However, for that type of optimum efficiency, you need to utilize the correct Amazon advertising tactics. Yet, this also brings up another reason why people love running an FBA business: you can enlist the services of a specialist agency specialized in Amazon FBA.
With the popularity of Amazon FBA, it’s no surprise there are marketing agencies – such as us! – that work specifically in this area. An expert marketing agency for Amazon FBA knows what works, what doesn’t, and how to get your products in front of the right people at the right time.
Even without an a dedicated marketing and advertising agency propping up your promotional efforts (that’s enough advertising from our end!), you can still put together an effective Amazon FBA marketing strategy on your own with the right tactics. The platform is built for advertising. With a strong plan in place, you have the most integral ingredient in place to stand out and ensure customers select your brand over others on Amazon.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.