Countless entrepreneurs turn to Amazon in the hope that they can use the platform to reach millions of potential customers around the world.
The monolithic platform represents a wealth of opportunity to those who are able to fully utilize the visibility and accessibility on offer, but like most worthy endeavors, finding success is easier said than done.
This is where the services of an expert consultant for Amazon can come to the rescue. If you’re hoping to get your products on the platform, perhaps you’re taking a multi-channel approach to your eCommerce store, or maybe you just want to use it as your main source of income, then you may find a little support goes a long way.
If you’re new to selling on Amazon, you may not have heard of a consultant before, and you might be in the dark about how exactly they can enrich your selling experience online.
It’s worth taking a look at these five great ways in which they can help you bolster your sales figures and build your audience base on the world’s largest online retailer.
1. Choosing the Perfect Image
Visuals are everything when you’re trying to sell a product. A bad image looks unprofessional and leaves the customer in the dark regarding the specifics of the product, and there’s every chance they won’t give it time of day, especially not if your competitors are using high-definition pictures that tell their product’s story.
A good consultant for Amazon photography will be able to ensure that your images have everything they need to impress and inform your customer. While this might seem obvious to you, it’s sometimes difficult to think about what the customer sees for the first time, especially if you’re too close to the product.
An outside eye can work wonders here and they might be able to direct you to some great supporting material like infographics.
What makes Amazon listings stand out to you? The images will likely be one of the first elements your mind is drawn to. Sometimes, images can tell the entire story of a product and not even demand any effort from the customer. For example, they might not need to read a product description if they can see the product in all its glory for themselves.
This may be a great way to widen those profit margins while developing a more authentic-looking brand in the process.
2. SEO for Amazon
Your SEO for Amazon product listings may be in need of revitalization, especially if you’ve not thought about it since you first had your product launch.
An expert SEO consultant for Amazon will have the skills and tools necessary to focus in on the keywords that bring your products to the foreground.
SEO can be exceptionally difficult to master by yourself, and in many ways, it’s a full-time job, particularly since the landscape is consistently evolving. It can nonetheless play a key role in improving your Amazon sales ranking.
Optimizing your product listings to be SEO-ready can allow you to extend your reach as a seller and make your products appear ahead of your competitors.
SEO, when it’s done right, can be a surefire way to increase your sales figures and get your products noticed, even in the most competitive online environments like the Amazon platform.
It’s worth noting that the right SEO and web copy is not always obvious, and to get it right and truly optimize your Amazon setup, external input is necessary.
3. Improving Your Customer Experience
Good reviews are critical on Amazon. They have the potential to increase sales and build your customer base substantially.
Unfortunately, they aren’t always easy to come by and the occasional bad review can throw a spanner in the works in the blink of an eye.
A great consultant for Amazon can help you navigate these potentially rough waters (their talents stretch far beyond marketing services alone), hopefully mitigating the perils of a dreaded one-star review by utilizing reputation damage limitation techniques.
The customer’s needs should always come first in any kind of retail, and it can be all-too easy to forget this when you’re trying to build an Amazon brand all by yourself, especially since there are so many other details to concern yourself with.
Taking some responsibility off your shoulders and placing it in the hands of an expert can free up a great deal of time in this regard, and time is money, after all.
Amazon consultancy services seek to streamline your business in many areas, and this includes the way in which your brand interacts with the public.
4. Optimizing Your PPC Efforts
A successful Amazon marketing campaign is usually comprised of several factors and this can include PPC ads.
Amazon PPC lets customers connect with your products through an ad that appears to them as they browse their search results.
A good Amazon PPC strategy can be hard to get right nowadays, as it requires the right tools and expertise to master.
Any consultant for Amazon PPC management worth their salt will be able to organize your PPC structure and make the most out of the data that it yields.
This can enable you to get prepared for the future, allowing you to manage the direction your keywords take over time.
While it’s tough to come up with a strategy that works, a good consultancy service for Amazon marketing and advertising can get this done for you, allowing you to get back to managing the day-to-day of running your business.
5. A Personalized Plan
The best Amazon seller consulting thrives on communication, and the consultant will do all they can to ensure that their approach to optimizing your business is completely personal.
A customized solution will be the best way forward because, in the end, every business is unique.
Selling products on Amazon can be a real money-maker when it’s done right, but for you to find consistent success, you’ll need to be able to portray a sense of cohesiveness.
A consultant can help you build this presence, saving you both time and ultimately money. Consultant services can act like a reliable business partner, one that seeks to always act in your best interests and they’ve got the expertise to boot.
From mastering Seller Central and managing your Amazon accounts to writing exquisite web copy, your Amazon business can flourish with a little outside help, so it’s worth looking into when you get a chance.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.