As a leading Amazon agency, we have a wealth of experience in helping Amazon FBA sellers to increase their presence in the Amazon marketplace quickly and effectively.
From delivering better customer service, improving account management, to using the right Amazon advertising, keep reading to discover 8 ways that you can drive more sales on Amazon.
1. Focus on Amazon SEO
If you have experience in the world of selling online, then you have more than likely already come across the term SEO. Standing for search engine optimization, SEO enables you to increase your brand’s visibility online, both to searchers and search engines.
When it comes to selling on Amazon, SEO can help your products to rank on Amazon’s search engine, i.e., the search found at the top of each page on their site.
If you struggle with Amazon SEO, an Amazon marketing agency can help you to optimize your product listings when it comes to selling products and provide Amazon tips to drive your business forward.
2. Improve Your Content
Talking of product listings, these are crucial to sales and must be created in a way that attracts your target audience and delivers all the information that they need to make an informed purchase.
As mentioned above, you need to make sure that you find the right keywords for your product listings, but that doesn’t mean that you should overfill your descriptions with these to the detriment of the content. The key is in finding the right balance between SEO and great content.
One of the most important aspects of your listings is the title, as this is what will attract people to click on your products and services. A good title should include all of the below:
- Your brand name
- The model of the product
- What the product is
- Its color and/or visual styling
- Its ingredients or materials
- Number of items
3. High-Quality Visuals
People are largely influenced by visuals, so you need to make sure that your products on Amazon are photographed in the best possible way.
Although you may be tempted to use images supplied by the manufacturer, it is much more effective to take your own photos or to enlist the services of a professional photographer.
Always use high-resolution pictures, and this will make your products appear more luxurious and high-end.
4. Use Social Media
It can be all too easy to think of Amazon as an island. However, there is no reason why you shouldn’t use external platforms to drive traffic to your Amazon listings.
Social media continues to be one of the most effective digital marketing strategies, enabling you to reach your target audience on a huge scale and boost engagement with your brand.
The key to using social media effectively is to not simply post links to your Amazon listings but to create relevant, entertaining, and engaging content on your social feeds.
If you don’t already have a strong online presence, then this may take a little more time, but the end results will be worth it. Again, an Amazon agency can help you to build this foundation.
5. Track Your Inventory
The success of Amazon is built on its fast, and for Amazon prime members, free shipping. They use reliable delivery drivers as well as Amazon flex drivers to ensure that their customers get their orders as quickly as possible.
Therefore, as an Amazon seller, you need to ensure that you can also deliver this level of speed and efficiency. Or more specifically, you need to ensure that you have sufficient products in stock to meet demand.
To do this, you need to make sure that you are tracking your inventory in real-time. A failure to do this can result in reduced customer loyalty, trust in your brand, and ultimately, a reduced bottom line.
6. Focus on Feedback
Think about how you shop online. When you search a product and you are met with hundreds, if not thousands of results, how do you choose which one to go for?
Unless you already have a specific brand in mind, chances are you will look to customer reviews to help you make your decision.
Therefore, if you want to drive sales fast, you need to be trying to accumulate as many reviews as possible, and more specifically, you need to be achieving 4 and 5-star reviews.
7. Stick to the Rules
The Amazon brand has several rules that FBA sellers need to adhere to, and if you break these rules, your Amazon account may be suspended or even shut down completely, which will affect your sales.
Some of the most notable rules include not offering incentives for customer reviews, not including links to third-party websites, and not asking a reviewer to change or take down their review.
You can find the full list of Amazon rules and guidelines here.
8. Use Fulfilment by Amazon (FBA)
Amazon’s fulfillment service does not only make the storage and shipping process easier for you as an FBA seller, but it can also help to drive sales.
One of the main reasons for this is the Amazon Prime badge that you get as an FBA seller, which showcases your brand as one that is trustworthy. Amazon Prime also comes with fast and free shipping, which is one of the aspects of this service that shoppers love the most.
By using FBA to ensure your products get the Prime label, your business can also benefit from Amazon delivery.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.