An Amazon Marketing Agency
Great Amazon marketing is holistic, focuses on best practices, understanding your end customer and return on investment
A Nuanced Amazon Marketing Campaign
We begin by analyzing the existing campaigns, establishing best practices, and focusing on getting your Total Advertising Cost of Sale (TACoS) down. We then focus on refinement and return on investment. A custom-designed Amazon marketing campaign delivers value, connects with your target market, and is refined and improved upon. A Nuanced Amazon campaign sees the bigger picture, acts with purpose, and measures results.
Are You Facing Challenges to Launch a Business on Amazon?
Are you ready to launch a business on Amazon? Are you facing some of the most common challenges associated with building a success Amazon business:
- Ineffective Paid Marketing Expenditures
- Listings Not Getting the Needed Traffic
- No One Is Buying Listed Products
It’s not rare. It’s one of the reasons we built an Amazon marketing agency – to help companies see real success. Let’s be clear. Amazon – and the eCommerce market in general – is thriving. This is a very reliable business model with the potential of being five figures in a matter of months for some people. So why are you not seeing it happen to you and how Nuanced Media can help you?
What Can Amazon Account Management Services Do for You
Investing in professional Amazon account management services helps your business stand out from the competition. Amazon makes it clear – there are 2.5 million sellers on the platform, as of 2019. There are over 375,000 sellers earning over $1 million annually. You can be a part of that number if you invest in the right tools and strategies. With the help from our Amazon advertising agency you will be equipped with everything you need to do well.
You don’t have to use a professional service to do well on Amazon. With that being said, the learning curve of Amazon can be expensive. You’ll most likely make mistakes and learn from them. But it might take some time before you start turning a profit.
As an Amazon Agency, we aim to ease that learning curve for you. With our years of success and up to date knowledge on this ever-changing ecommerce platform, we very much can get you there faster.
Your Gains With Amazon Marketing Agency
The Competitive Advantage
You need this advantage to stand out fast among those 2.5 million other sellers
Maximized Results for Your Budget
Improved Product Dominance on Amazon
It sounds great, but what does investing in Amazon marketing really DO for your business? Let’s break down the numerous services we offers, how they work, and we you can expect.
What We Do for You
We Focus on Refinement and ROI
As an Amazon Agency, we focus on optimization, refinement, and return on investment (ROI) with your product listing. A custom Amazon marketing campaign:
- Delivers exceptional value
- Connects you with your target market of buyers
- Is refined and improved upon on an ongoing basis
At Nuanced Media, we see the bigger picture. We act with purpose. We measure the results.
We Incorporate Best Practices
Next, we utilize our best practices for your listing. Over time, we have developed a set of best practices. These are the tools of the trade – what it takes to get your Amazon product listings in front of customers. We apply these strategies to your business, and with our history, have produced $100s of Millions in online sales for our clients. Utilizing what we know best, we can create new listings, update current listings, make updates to your existing campaigns and work with you to create new ones. All with the same goal of helping you get the most out of your investment.
We Increase Profit to ACoS Ratio
It’s critical that every dollar you spend on your Amazon business is getting you the most return. As your Amazon Agency, we work to reduce your advertising cost of sale (ACoS). By analyzing your costs and areas of concern, we can tie loose ends and assist with your areas of improvement.
What Does This Amazon Business Strategy Do for You?
When you implement our Amazon marketing strategy, you’ll see significant improvements. Every campaign is different, but with authentic, effective Amazon strategy, you’ll gain exceptional results.
Build Brand Value
Watch Your Investments Go Further
Make Your Products Stand Out
What We Do So You Succeed
Ensure Your Amazon Product Descriptions Turn Clicks Into Purchases
Core of Your Success
Keyword research allows Amazon’s algorithm to find your product and rank it higher in the search results when a customer is looking.
Rank in the Top
Strong Foundation and Highest ROI
Our Amazon Listing Optimization Services
Optimizing your Amazon product listing is critical. It should be your first step. Let our Amazon advertising agency take a closer look at what you are doing and how we can improve it, giving you the foundation of success for your business on Amazon. Our Amazon marketing agency works hard to provide you with the best listing optimization including:
Easy-to-Read Listing Copy
High Quality Photography
Detailed Keyword Research
Maximize Your Amazon Opportunity
Optimization | Advertising | Strategy
FREE Amazon Listing Analysis
Discover what your Amazon account is missing
$100s of Millions
Amazon, e‑commerce & digital marketing experience
FREE Amazon Listing Analysis
Discover what your Amazon account is missing
Our Amazon Pricing Strategy Services
Comprehensive Pricing Audits
Promotional Analysis and Development
Complete Amazon Fee Analysis
Customized Pricing Strategy
Pay-Per-Click Campaign Development
Maximize Sales with an Aggressive Pricing Strategy
The right price matters in every market and with every product. On Amazon, you don’t have to price your products so low you’re taking a hit just to get attention. Our Amazon Agency will work with you to create a dynamic pricing model that achieves the goals you have in mind. Pricing is perhaps one of the trickiest for most Amazon sellers to get right.The right price not only enhances your sales, but it also boosts your rankings on the platform! You simply have to know how to price your product.
Extensive Competitor Analysis
Our Amazon marketing agency dives in to learn the ins and outs of your industry, pinpoints your top competitors and strategizes with you to start walking your brand up the ladder. Our Amazon marketing agents will perform extensive competitor analysis to gauge the industry and your market. We’ll never tell you to price your products at a point that’s not healthy – we know you’re here to make money!
Amazon Costs Breakdown
How do we do this? There are multiple steps involved, but our first step is to understand your industry and competitors on the platform. We perform a complete audit to look at all associated pricing. Our Amazon Agency also takes into account the fees you’re paying Amazon, your options are for reducing them, and how to improve your overall pricing strategy.
Making You Profitable
Avoid Frequent Price Changes
Set Up the Price Just Right
Start Earning 3x More a Month Selling on Amazon with the Amazon Action Plan
Our Amazon Advertising Services
Comprehensive Keyword Research
Campaign Strategies Development
Managing Your Advertising from PPC to DSP
Amazon Pay-Per-Click (PPC) can be a huge feat to tackle. What keywords do I target? What price do I bid at? Nuanced Media’s PPC experts will not only create campaigns, portfolios and set your listings up for success, but we will also educate you and your team. PPC advertising is an effective way to get your product in front of potential customers. Amazon DSP is an even more effective (and exclusive) way to take your brand awareness to the next level.
Reaching Target Audience With PPC Campaign
Amazon advertising starts with your listing. Once we have optimized your listing, we dive into paid advertising. If you already have an established PPC campaign we start with a full audit including, organization, setup, and strategy analysis. From there we build upon your existing campaigns, create new campaigns, and optimize them all to decrease your ACoS and increase your profitability.
Outsmart, Not Outspend Your Competition
We can’t forget about your competitors in this process. A part of our amazon marketing strategy is to help you to compete wisely – that means not overspending on ads that are too competitive and seizing opportunities from the data and keyword research. Most importantly, we want to draw in that ideal buyer. Our Amazon Agency’s PPC agents will take into consideration every factor impacting your advertising campaign from your budget to trends in the real-time data.
Data-Driven PPC Advertising
Optimized PPC Campaign
When you get your Amazon PPC campaigns in place – optimize them regularly – it does more for you than just make more sales. Your campaigns are meant to get your products in front of new customers. You should start to see more organic traffic to your product listings, including an increase in sales. With an increase in sales you’ll find your listings increasing in organic ranking on search pages, further improving your business’s results.
Improving Ranking for Long-Term Marketplace Dominance
Register Your Brand on Amazon to Take Your Business to the Next Level
As an Amazon Agency, Nuanced Media offers Amazon Brand Registry support. If you are like many other companies, you want to ensure your brand makes a splash when it hits the Amazon marketplace. With our experience and industry best practices, it is possible to get out of any sticky situation.
Establish an Amazon Storefront
Keep Your Business Ahead of the Game
Unleash Your Brand Opportunities
Your brand is important to your business. As your Amazon Agency, your brand takes center stage in the Amazon platform. A customized solution is always developed for your business model. Let us help you show off your brand to millions.
Our Amazon Store Launch Services
Take Control of Your Product Listings
Trademark Creation Assistance
As your Amazon Agency, will assist you in anyway you need help registering your business’s trademark
Manage and Control Brand Perception
As your Amazon Marketing Agency, we put your business on the forefront and make sure customers are seeing your brand the way you want them to
Enhanced Brand Content Design
Navigate Online Retail with Our Amazon Consulting Experts
Our Amazon Brand Enhancing Services
Storefront Homepage Creation
Amazon Store Pages Design and Development
Competitor and Customer Analysis
Enhanced Brand Content Development
Our Marketing Services Are Comprehensive
As your Amazon Agency, Nuanced Media strives to give you a custom, results-driven solution on Amazon. Give us a call to get started. Our services include:
Product Listing Copywriting
Working with you to ensure we have the very best information about your products, we’ll create the listings for each item that are refined, effective, and following Amazon best practices.
You are not in this process alone. If you are working to launch your product on Amazon, let us build your Amazon store for you. We’ll ensure you have the best opportunity from the first step on.
Amazon Storefront Design and Development
Let our Amazon Storefront team do the work for you here. We can design a customized storefront that gets the attention of buyers, builds your brand, and creates new opportunities for your business.
Analysis and Strategy
We don’t just put your product listing up based on the information you provide. We do comprehensive research to ensure your Amazon product listings are build based on data, strategy, and a full understanding of your competition. We analyze and strategize for you.
PPC Management and Optimization
Amazon advertising is key to your success and we manage the entire campaign for you from top to bottom. Let us help you establish, analyze, strategize, and build a successful PPC campaign for your business.
Graphic and Image Development
Photos sell your products and, when done well, help your product to stand out in the crowd. Let us help you develop photos and images that meet Amazon standards and help sell your product. We’ll optimize them, too.
Amazon Vendor to Seller Management for Transfers
Let us handle all of the heavy lifting here. Let our team manage every step of the process of getting your business up and running quickly.
A+ Content Development
At the heart of what we do is to help your business to thrive. To do that, we’ll help you with research and writing A+ content for your business. Let us help you stand out across the marketplace and build your brand from the ground up.
Amazon Catalog Organization
You can trust our Amazon marketing Agency to help you get the most out of your Amazon product detail page. Let us help you with all aspects of creating, optimizing, and managing your Amazon catalog.
Join the Company of Successful Amazon Sellers
Why Choose Nuanced Media?
We know you have a lot of options when it comes to finding a company to help you with your ecommerce strategy. Yet, an important thing to look for in an organization is proven success. We’ve worked to help many companies like your own build a successful Amazon business. Whether you just have one product ready to sell or you want to take your existing business full of products and get them on the ecommerce site, we can do so for you. Here are some of the key reasons why our clients work with us.
What We Do for You
We Ensure Clear Service and Pricing
As your Amazon Agency, we communicate with you. That’s part of our transparency, but it is also a comforting thought to know our team is here to meet your needs. When you meet with us, we’ll provide you with clear pricing and very specific steps we are going to take along the way.
We Have the Experience
With Amazon marketing, it is critical to stay on top of your game. The business model is always changing. While we have years of experience and a foundation of outstanding skills, we always work hard to stay at the forefront of the industry. This commitment in itself ensures we can help your business thrive on the site. It also ensures your company is working with the knowledge and information your competitors probably don’t have just yet.
We Have the Results
We’re a Full Service Company
You Get Customized Solutions
You Get Ongoing Support
As your Amazon Agency, Nuanced Media is here for the long haul. Amazon is always flexing and changing. That’s why it is so important for you to stay at the top of your game. With our ongoing support, you always have the ability to do just that. You’ll always have someone to call for insight at any time.
You Can Count on Expectational Customer Service
Are You Ready to Learn More? What Questions Do You Have?
Nuanced Media knows Amazon is a complex business model. It offers an incredible opportunity for you and your business.
You Don’t Need Experience
You Don’t Need to Have a Large Budget
You Don’t Need to Know the Rules
You Just Need the Right Team on Your Side
Contact us today for a formal conversation about what your options are. Let’s hear about your business and goals. We’ll help you take it to the next level.
The Nuanced Approach
As your Amazon Marketing Agency, we stay up-to-date on marketing trends and strategies. We strive to understand your consumer to bring your brand and value to the forefront. All of our marketing campaigns have a similar goal — to drive response and increase return for our clients.
Publishing the right content to the right people in the right place at the right time is easier said than done. However, when executed correctly, you will become the authority in your field, and potential clients will be drawn to your company naturally and consistently. Taking this approach to connecting with potential customers creates marketing that people want to see, rather than what is forced upon them.
All marketing strategies are not created equal. What works for one company may not work for another. As a premier Amazon Marketing Agency, Nuanced Media understands that an agency shouldn’t utilize the same strategies for B2B marketing as for eCommerce marketing. Although you are trying to get a “customer” to buy your good/service in both, what is defined as a “customer” and how you interact with that customer varies drastically in B2B and eCommerce.
Advertising has gotten a bad reputation, especially in the digital space. It seems our inboxes are full of spam, our websites full of pop-ups, even our music videos are constantly interrupted. With this breed of in-your-face advertising being so prevalent, it is up to us, as inbound marketers, to find a way to spread the word about what we offer, without being a pain or interruption to our potential audience. Creating content that is helpful or entertaining, and then promoting it in places where our potential audience already visit to search for information, is the heart of thought leadership.
Amazon Marketing FAQ
I know my Amazon business needs help, but I’m not sure how to execute. Does your team provide education for Amazon PPC?
Amazon is going great for my business, but Amazon fees are eating my margin. How do I drive more sales to my E-Commerce website?
I already have a successful E-Commerce Business, do I need to advertise on Amazon?
I know my Amazon business needs help, but I’m not sure how to execute. Does your team provide education for Amazon PPC?
What are blended ACoS and how do they differ from regular ACoS? Am I looking at the wrong KPIs?
What are the different ways to advertise on Amazon?
There are several
Sponsored Products – PPC – Auto
Similar to Google Shopping ads, this analyzes your listing’s content and automatically places the product where the algorithm thinks it will sell, optimizes based on conversion rate. These appear identically to regular product listings, except that they say “sponsored” underneath them.
Sponsored Products – PPC – Manual
This gives you control over keyword-specific targeting but is also controlled by an invisible quality score determined by Amazon. In other words, you have to optimize your listing’s content for keywords, you have to make sales on those keywords, and then the more sales you make for those keywords, the more often Amazon will show your listing to that keyword’s traffic combined with your maximum bid. There is broad, phrase & exact match, and further control by up/down bidding for certain placements.
Sponsored Brands – PPC
This allows you to target specific keywords and display a banner ad across the top of the screen that can show a specific number of products and some text, and points to your Amazon storefront. These are great from a branding perspective because they give you a chance to actually control your creative, and direct the customer’s experience via the storefront. They are manually targeted and also have broad, phrase & exact match. The quality score is less relevant than with sponsored products.
If your coupon offer is compelling enough to get picked up by amazon.com/coupons you will receive a huge spike in traffic. Coupons can be configured in a variety of formats and are good practice because they give you the listing a little badge with the percentage or amount saved on the sale
This is where you can promote bundle deals, like “mix and match” – save 10% when you buy 2, BOGOs that kind of thing.
We also have strategies to boost your page’s rank and velocity by leading nurtured traffic from other sources, like Facebook & Instagram. These nurturing funnels may be part of the strategy if we decide we want to focus more on Amazon than on other sales channels or conduct split tests on their viability.
As Amazon tries to offer Prime Members more and more value, they have added this feature to advertising, very similar to coupons except that they are more likely to be featured on anything Amazon is doing regarding Prime Day, Prime Coupons pages or other related activities
Amazon’s Demand-Side Program (DSP) is their display advertising platform for Amazon owned platforms and display networks. DSP is currently only available through Amazon for companies willing to spend $35,000. Nuanced Media however, is able to offer your company exclusive access to this powerful platform at a fraction of the cost. DSPgives your company the ability to use programmatic marketing to reach target customers on Amazon sites as well as its apps. It also gives us the ability to reach publishing partners located on commonly used third-party exchanges. Check out our in-depth guide to learn more about Amazon DSP.
There are other methods like Lightning Deals, Early Reviewer Programs, Affiliate Partnerships etc but the primary components we use are listed here.
What do they cost?
PPC bids vary by product category, search term competitiveness etc. We generally see anywhere between $0.50-3.00 per click. Coupons & promotions only cost as much as your offer does, plus a $0.60 fee Amazon charges for Coupon clips (when users click a checkbox that solidifies that the coupon will be applied to the purchase)
How do they relate to traffic? (i.e. x type of add = this much traffic)
This completely depends on the search term volume, product fit, clickthrough rate, competitiveness of the market, etc. We generally see Sponsored Product ads as the primary drivers early on, Coupon-driven traffic is basically a game that Amazon controls exclusively, other types of ads are helpful in increasing your brand glow and awareness on and off of Amazon. Our goal is generally to get from Growth Mode, where we are primarily driving traffic via ads and have a blended ACoS from 20-30%, to ‘post growth mode’ where blended ACoS would shift to 8-10%, at which point we would try to ensure sales velocity is sustained and dial back our paid ads to focus on optimization over time, improving the ratio steadily.
What does the Amazon funnel look like?
Amazon doesn’t really fit into traditional funnel categories like web traffic to a website since Amazon controls the environment and keeps pretty rigid control, the funnel for actual sellers is exceedingly small. It is more of an end-point to a funnel (and a great trend-finder), so most activities that actually happen on Amazon itself are going to be consideration/purchase activities, with outside influences acting as your awareness (trends, publicity, brand recognition)
What activities fall into awareness?
Ad Impressions, storefront visits
What falls into research/consideration?
Product page views/sessions, detail page views/sessions. Amazon doesn’t give you data about add to carts (or wish lists, shopping lists, anything like that), they don’t even give you unique visitors, just “sessions” and that session data is notoriously slow to populate. So you really only know: a session tracked on my listing, someone purchased the product.
What falls into the purchase?
What other steps might be added/missing?
The speed with which people make purchase decisions on Amazon makes CRO the most important part of your strategy, and especially for a product that people can be somewhat “obsessive” about details on, journalers, a good listing, a good storefront can make or break the sale.
How, if at all, does price impact ranking, conversion, etc…
Amazon is inherently a price-conscious marketplace, but that doesn’t mean that higher-priced competitors can’t do well. Ranking is more so dependent on how well the product does at improving the Amazon customer’s LTV for Amazon, so by that logic a higher priced item is X times more effective at improving LTV than its lower-priced competitors. Of course, a higher price does lower conversion rates, so that type of effect is tempered to a certain degree.
Price is all about the perception of value. In some cases we’ve seen conversion rates go up with the price, if there is higher perceived value, the price has to match the value a customer perceives. A higher price pairs well with content, it means the longer a customer has to deliberate about whether or not they can afford the product, and therefore spends more time viewing content which increases the likelihood of a conversion.