Researched, Strategic and Targeted
At Nuanced Media, an Amazon Marketing Agency, we take an all-encompassing holistic approach to creating your Amazon marketing campaigns. We understand that your Amazon products are unique to your company and should be treated accordingly. Collaboration, competitive research, and marketing strategy are integrated into understanding your client base and what drives their purchasing decisions. We begin by analyzing the existing campaigns, establishing best practices, focusing on getting your blended ACoS down and then focus refinement and return on investment. A custom-designed Amazon marketing campaign delivers value, connects with your target market, is refined, and is improved upon. A Nuanced Amazon campaign sees the bigger picture, acts with purpose, and measure results.
A Nuanced Amazon Marketing campaign:
- Establishes best Amazon practices
- Measures results & refines campaigns over time
- Focuses on Return on Investment
- Educates consumers about your products’ benefits
Our Experience
Our team of Amazon Experts, have over 20 years of combined Amazon, e-commerce, and digital marketing experience. This experience has produced over $150,000,000 in e-commerce sales and over 50,000,000 on the Amazon platform alone. When you work with Nuanced Media you are getting an experienced team that knows what to do on and off the Amazon platform to provide you the highest ROI possible.
An Amazon Marketing Agency focuses on exhibiting the value of your brand and products
An Amazon Marketing Agency focuses on exhibiting value. The heart of your product is the value it provides. Does your Amazon product convey the right message? Are your images subpar? Are your reviews responded to in a timely manner and are they good? All of these factors and more speak to the value of your products and directly relate to how many people purchase your products. In today’s world, the way to reach your user base is by providing value-added material which educates, assists, and is useful to your customers. In an ever-increasing competitive Amazon market, a nuanced campaign provides value to its customer base. A Nuanced campaign begins a relationship, establishes trust, exemplifies your expertise, conveys the benefits of your product, and elevates your brand above the noise.
Exhibits value:
- Highlights benefits
- Educates your customers
- Build’s crediblity
- Elevates your brand above the noise
A Nuanced Amazon Marketing campaign is holistic
Your Amazon presence is much more than just BUY-BUY-BUY. It is necessary to take a holistic approach to your products, their positioning, and competition. By analyzing the complete product category from a holistic nature new opportunities present themselves which can significantly improve your performance on Amazon. Amazon is much more than listing optimization, keyword research and requesting reviews. It is about optimizing how all of these elements work together.
Is holistic:
- Understands macro trends
- Identifies new opportunities
- Improves performance
A Nuanced Amazon Marketing campaign is actively refined
Providing value, product positioning and connecting with the right people is only part of the battle. Reviewing and refining campaigns is the other part. A Nuanced Amazon marketing campaign analyzes the subtle indicators of your campaign’s performance and improves upon it. By looking at click-thru rate, a number of purchases, user behavior, # of reviews, blended ACoS and many other factors, a Nuanced Amazon marketing campaign will make sure your campaigns are getting the most return on investment possible. We review these results with our clients and collaboratively plan on how to improve the campaigns.
Actively refined:
- Analyzed
- Conversion Optimized
- Iterated Upon
There is no Amazon silver bullet…
Our Toolbox of tactics, strategies, and hacks to deliver success over and over again:
Strategy & Consulting
Product Launch Strategy, Vender Central (1P) vs. Seller Central (3P) analysis & considerations, Profitability / CRaP Analysis, New Opportunity Identification, Category Analysis
Design Strategy & User Experience
Custom Product Images, Custom Branded AMS Campaigns, A+ Pages & Enhanced Brand Content & more.
Advertising & AMS Management
Maximizing Measurability, Ongoing Bid Management, Robust Testing, Campaign Optimization and more
Product Page Optimization
Copy Optimization, Technical Optimization, Design Strategy & Enhanced Content, Backend Strategy and more.