An Amazon Marketing Agency

Great Amazon marketing is holistic, focuses on best practices, understanding your end customer and return on investment

A Nuanced Amazon Marketing Campaign

We begin by analyzing the existing campaigns, establishing best practices, and focusing on getting your blended Advertising Cost of Sale (ACoS) down. We then focus on refinement and return on investment. A custom-designed Amazon marketing campaign delivers value, connects with your target market, and is refined and improved upon. A Nuanced Amazon campaign sees the bigger picture, acts with purpose, and measures results.

abcdefghijklmnopqrstuvwxyz

AS FEATURED IN

Are You Facing Challenges to Launch a Business on Amazon?

Are you ready to launch a business on Amazon? Are you facing some of the most common challenges associated with building a successful Amazon business Are you facing some of the most common challenges associated with building a success Amazon business:

Ineffective Paid Marketing Expenditures
Listings Not Getting the Needed Traffic
No One Is Buying Listed Products

It’s not rare. It’s one of the reasons we built an Amazon marketing agency – to help companies see real success. Let’s be clear. Amazon – and the eCommerce market in general – is thriving. This is a very reliable business model with the potential of being five figures in a matter of months for some people. So why are you not seeing it happen to you and how Nuanced Media can help you?

Choose What We Can Help You With

Amazon Account Management →

Amazon Marketing →

Amazon Business Strategy →

Amazon Listing Optimization →

Product Pricing Strategy →

Amazon Advertising Services →

Amazon Brand Registry →

Why Nuanced Media →

Nuanced Media Helps Your Business to Go From Zero Traffic to Million-Dollar Success

Setting up an Amazon account isn’t just one step. You also have to invest the time and resources into Amazon marketing, a process that involves using the tools Amazon has provided, like Pay-Per-Click Advertising, A+ Content, an Optimized Storefront, Promotions and more to set up your listing for success. Let’s get this out there now – Amazon marketing is not Google marketing. You’ll need to learn the strategies and resources in the ecommerce platform to help you build your business.

Are your product listings lost in the Amazon marketplace? We’ve got you. Nuanced Media is a successful Amazon marketing agency that’s helped business owners like yourself go from zero traffic to million-dollar success. Let our team help you drive traffic.

Speak with an Amazon Expert Today

Our Clients

Moo

World custom business card leader expanding into the notebook space.

View Their Listing →

RBar

Snack company fueling the entire family with wholesome energy.

View Their Listing →

Unisox

Providing a diverse range sock styles and designs for unique self expression.

View Their Listing →

Greenline Goods

Delivering customized luxury goods for every occasion.

View Their Listing →

What Can Amazon Account Management Services Do for You

Investing in professional Amazon account management services helps your business stand out from the competition. Amazon makes it clear – there are 2.5 million sellers on the platform, as of 2019. There are over 375,000 sellers earning over $1 million annually. You can be a part of that number if you invest in the right tools and strategies. With the help from our Amazon advertising agency you will be equipped with everything you need to do well.

You don’t have to use a professional service to do well on Amazon. With that being said, the learning curve of Amazon can be expensive. You’ll most likely make mistakes and learn from them. But it might take some time before you start turning a profit.

We aim to ease that learning curve for you. With our years of success and up to date knowledge on this ever-changing ecommerce platform, we very much can get you there faster.

Your Gains With Amazon Marketing Agency

The Competitive Advantage

You need this advantage to stand out fast among those 2.5 million other sellers

Maximized Results for Your Budget

The money you invest into your Amazon marketing strategies goes further, getting you more traffic and sales and turning an improved ROI

Improved Product Dominance on Amazon

Your consumers can find you and your product is standing out from the competition

It sounds great, but what does investing in Amazon marketing really DO for your business? Let’s break down the numerous services we offers, how they work, and we you can expect.

What We Do for You

We Focus on Refinement and ROI

We focus on optimization, refinement, and return on investment (ROI) with your product listing. A custom Amazon marketing campaign:

Delivers exceptional value
Connects you with your target market of buyers
Is refined and improved upon on an ongoing basis

At Nuanced Media, we see the bigger picture. We act with purpose. We measure the results.

We Incorporate Best Practices

Next, we utilize our best practices for your listing. Over time, we have developed a set of best practices. These are the tools of the trade – what it takes to get your Amazon product listings in front of customers. We apply these strategies to your business, and with our history, have produced over $250,000,000 in online sales for our clients. Utilizing what we know best, we can create new listings, update current listings, make updates to your existing campaigns and work with you to create new ones. All with the same goal of helping you get the most out of your investment.

We Analyze

Not all Amazon marketing agencies are the same. Our strategy starts with a comprehensive analysis of any campaigns you already have in place. By understanding where you are right now, we can determine what’s happening and why. We will look for opportunities and areas of concern – pinpointing why you are not getting the results you should be getting right now. Our goal is simple – we want to know what’s holding you back right now.

We Increase Profit to ACoS Ratio

It’s critical that every dollar you spend on your Amazon business is getting you the most return. We work to reduce your advertising cost of sale (ACoS). By analyzing your costs and areas of concern, we can tie loose ends and assist with your areas of improvement.

What Does This Amazon Business Strategy Do for You?

When you implement our Amazon marketing strategy, you’ll see significant improvements. Every campaign is different, but with authentic, effective Amazon strategy, you’ll gain exceptional results.

Build Brand Value

By incorporating best practices, we add value to your brand. Your product stands out as the right purchase to your customers. Once they complete the first purchase, they’ll be coming back for more.

See Results

You can clearly see what your Amazon business strategy is accomplishing when our digital marketers keep your brand at the top of the search results pages and your sales continue to increase.

Watch Your Investments Go Further

For some, that means investing more for a greater and faster return. For others, that means investing the right amount to see your ACoS drop and your revenue rise.

Make Your Products Stand Out

With these best practices in place, your products sell themselves with clear, well thought out photography and keyword rich product listing copywriting.

What We Do So You Succeed

Every company is different, every product listing is different. This is why you need a customized Amazon solution, a careful eye to ensure your brand and product stands out. There’s not a systemized process for this. Initially, we work closely with you to understand your brand, product, and vision. Then, our Amazon agency works with you to pick and choose the right services and strategies to enable you to succeed. Gain control over your Amazon business. Amazon accounts can easily get out of control with the loss of the buy box, a lack of reviews, and having unorganized products. Let Nuanced Media help you own your products, branding, and footing in the platform. Let’s break down some of the services we offer, how they work, and why you may need them. Our Amazon marketing agents will talk to you about any of these or other services that may be right for your listing’s success.

Ensure Your Amazon Product Descriptions Turn Clicks Into Purchases

An easy, but often overlooked practice on Amazon is optimizing your listing. Like traditional digital marketing in which keyword research and search engine optimization is designed to help search engines find websites, listing optimization works in a similar way. Keyword research allows Amazon’s algorithm to find your product and rank it higher in the search results when a customer is looking.



Keywords



Keywords

Core of Your Success

Keyword research allows Amazon’s algorithm to find your product and rank it higher in the search results when a customer is looking.

Rank

Rank in the Top

Most people who want to buy something on Amazon go to the site, type in their search term, which is usually a descriptor of the product they are looking for, and sift through the results page for the best match. As a seller, your goal is to rank in the top few positions for the search.



ROI



ROI

Strong Foundation and Highest ROI

Everything we do for you – from the creation of your Amazon product listings to pay-per-click – is always done with the mindset of improving organic rankings and sales. This is the foundation of Amazon marketing. Our Amazon marketing agents ensure you reach your potential ROI by creating a strong foundation of optimization at the very beginning.

Our Amazon Listing Optimization Services

Optimizing your Amazon product listing is critical. It should be your first step. Let our Amazon advertising agency take a closer look at what you are doing and how we can improve it, giving you the foundation of success for your business on Amazon. Our Amazon marketing agency works hard to provide you with the best listing optimization including:

Easy-to-Read Listing Copy

Including an attention-grabbing title to descriptive, value adding product features with everything the customer needs to know about your product.

High Quality Photography

Allows your product to speak for itself and give the customer a clear understanding of what they will receive and the immediate benefits.

Detailed Keyword Research

Ensures every component of the listing features high volume keywords based on organic rankings and competitors.

Maximize Your Amazon Opportunity

Optimization | Advertising | Strategy

FREE Amazon Listing Analysis

Discover what your Amazon account is missing

$100s of Millions

in online sales

100+clients

growing daily

30+ years

Amazon, e‑commerce & digital marketing experience

FREE Amazon Listing Analysis

Discover what your Amazon account is missing

Our Amazon Pricing Strategy Services

At the end of the day, you need a very specific price to draw in buyers, meet profit goals, and ensure your listings are optimized to rank in the top few positions. Our pricing strategies are designed to be flexible, but also very targeted to deliver the most profitability for your business.

Comprehensive Pricing Audits

Gauge the best price point for your business model based on the industry and competition

Promotional Analysis and Development

Including options such as percentage off coupons and buy-one-get-one offers

Complete Amazon Fee Analysis

Ensure you are pricing your products and not overspending

Customized Pricing Strategy

One that fits your profit margins and amplifies your sales

Pay-Per-Click Campaign Development

Create Amazon sponsored product and brand advertising

Maximize Sales with an Aggressive Pricing Strategy

The right price matters in every market and with every product. On Amazon, you don’t have to price your products so low you’re taking a hit just to get attention. Our team will work with you to create a dynamic pricing model that achieves the goals you have in mind. Pricing is perhaps one of the trickiest for most Amazon sellers to get right.The right price not only enhances your sales, but it also boosts your rankings on the platform! You simply have to know how to price your product.



Market



Market

Extensive Competitor Analysis

Our Amazon marketing team dives in to learn the ins and outs of your industry, pinpoints your top competitors and strategizes with you to start walking your brand up the ladder. Our Amazon marketing agents will perform extensive competitor analysis to gauge the industry and your market. We’ll never tell you to price your products at a point that’s not healthy – we know you’re here to make money!



Fees



Fees

Amazon Costs Breakdown

How do we do this? There are multiple steps involved, but our first step is to understand your industry and competitors on the platform. We perform a complete audit to look at all associated pricing. We also take into account the fees you’re paying Amazon, your options are for reducing them, and how to improve your overall pricing strategy.



Goals



Goals

Making You Profitable

Before you spend a dollar on other marketing campaigns, we want to ensure you are going to be profitable – we tell you when your campaigns aren’t going to be effective. Without this insight, it is impossible for you to know how to build your business moving forward.



Pitfalls



Pitfalls

Avoid Frequent Price Changes

Here’s an insider amazon marketing tip – When you get your pricing right the first time, you avoid one of the biggest mistakes sellers make on Amazon. That’s frequent price changes. When you change your pricing often, that impacts your optimization. It also creates concern with Amazon and can drop your rankings. We’ll help you set your price point to start with and, once there, we’ll help guide you when your competitors start offering lower rates down the road. Our ad agency for Amazon is constantly watching what’s happening that can impact your rates.



Precision



Precision

Set Up the Price Just Right

It is never ideal to compete with the cheapest price – but you also don’t want to be the most expensive either. Our job as your Amazon marketing agency is to find your sweet spot.

Start Earning 3x More a Month Selling on Amazon with the Amazon Action Plan

Boost Your Sales

Our Amazon Advertising Services

As your Amazon optimization agency, Nuanced Media specializes in creating, modifying, and managing your Amazon PPC campaigns. Our goal is to set your company up for success, whether that be training your team or simply allowing us to take the time-intensive process of PPC off your hands. When you utilize our services for Amazon PPC development, you will see a marked improvement. Our Amazon PPC Strategy includes

Comprehensive Keyword Research

It’s designed to meet your target customers’ needs – all based on data

Campaign Audit

Amazon marketing specialists will look closely at existing campaigns to determine if they are making you money or costing you money

Campaign Strategies Development

Strive for aggressive results in your PPC campaign, ensuring faster marketplace dominance

Campaign Setup

Organization and transparent project management, all designed to ensure effective, clear insight into your Amazon advertising results

Campaign Monitoring

Exceptional monitoring and reporting of results, changes, and strategy being implemented to reduce your overall ACoS

Campaign Optimization

Regularly optimize ads to capture the attention of your future customers

Managing Your Advertising from PPC to DSP

Amazon Pay-Per-Click (PPC) can be a huge feat to tackle. What keywords do I target? What price do I bid at? Nuanced Media’s PPC experts will not only create campaigns, portfolios and set your listings up for success, but we will also educate you and your team. PPC advertising is an effective way to get your product in front of potential customers. Amazon DSP is an even more effective (and exclusive) way to take your brand awareness to the next level.



PPC



PPC

Reaching Target Audience With PPC Campaign

Amazon advertising starts with your listing. Once we have optimized your listing, we dive into paid advertising. If you already have an established PPC campaign we start with a full audit including, organization, setup, and strategy analysis. From there we build upon your existing campaigns, create new campaigns, and optimize them all to decrease your ACoS and increase your profitability.

Competition

Outsmart, Not Outspend Your Competition

We can’t forget about your competitors in this process. A part of our amazon online marketing strategy is to help you to compete wisely – that means not overspending on ads that are too competitive and seizing opportunities from the data and keyword research. Most importantly, we want to draw in that ideal buyer. Our Amazon marketing PPC agents will take into consideration every factor impacting your advertising campaign from your budget to trends in the real-time data.



Data



Data

Data-Driven PPC Advertising

When you incorporate the right Amazon advertising tactics, using our customized solutions, you get outstanding results. We don’t just guess at the right combination of factors. Rather, we use data-driven strategies to create the results you need. Amazon PPC doesn’t have to be a guessing game. It’s based on real-life user data.

Optimization

Optimized PPC Campaign

When you get your Amazon PPC campaigns in place – optimize them regularly – it does more for you than just make more sales. Your campaigns are meant to get your products in front of new customers. You should start to see more organic traffic to your product listings, including an increase in sales. With an increase in sales you’ll find your listings increasing in organic ranking on search pages, further improving your business’s results.



Domination



Domination

Improving Ranking for Long-Term Marketplace Dominance

What does all of this mean for you? Let Nuanced Media handle your Amazon PPC campaigns. Our goal is to drive more sales, improving your product listing rank for long-term marketplace dominance, and reduce the ACoS along with it. 10 percent of all clicks in Amazon come from paid ads – if you’re selling on Amazon, you can’t miss out on this opportunity.

Dominate E‑Commerce Sales with Our Featured Services

eCommerce Marketing

Amazon Marketing

Amazon Consulting

Amazon Demand-Side Platform

Register Your Brand on Amazon to Take Your Business to the Next Level

Nuanced Media offers Amazon Brand Registry support. If you are like many other companies, you want to ensure your brand makes a splash when it hits the Amazon marketplace. With our experience and industry best practices, it is possible to get out of any sticky situation.



Foundation



Foundation

Establish an Amazon Storefront

Registering a brand on Amazon requires a bit of work in the background. You’ll need a trademark to get started. We can help you create and apply for a trademark if you do not already have one in place. Once you’ve registered a trademark, we can start the brand registry process. Amazon Brand Registry allows sellers to have more control over, well, everything. When you register your brand on the site, you are able to have more control over your Amazon product listings and who can sell products.



Brand



Brand

Keep Your Business Ahead of the Game

In addition, once your brand is registered on the site, it allows you to take advantage of Amazon Enhanced Brand Content. A fully optimized product detail page contains eye-catching, value added Enhanced Brand Content.Our Amazon marketing team will work with you to ensure you are utilizing this feature to its fullest. Enhanced Brand Content builds strong brand awareness. For many of our clients, it is this step that makes the long term difference in how well their brand thrives on the site.



Presentation



Presentation

Unleash Your Brand Opportunities

Your brand is important to your business. With Nuanced Media, your brand takes center stage in the Amazon platform. A customized solution is always developed for your business model. Let us help you show off your brand to millions.

Our Amazon Store Launch Services

We do all of the work for you to ensure your brand is properly represented in the platform. There’s a bit of work behind the scenes, but we are here to guide and advise you along the way with:

Take Control of Your Product Listings

Make sure your brand is represented by you and only you on Amazon

Trademark Creation Assistance

Nuanced Media will assist you in anyway you need help registering your business’s trademark

Manage and Control Brand Perception

We put your business on the forefront and make sure customers are seeing your brand the way you want them to

Enhanced Brand Content Design

Help your products stand out with strong visual assets

Navigate Online Retail with Our Amazon Consulting Experts

Speak with an Amazon Expert

Successfully Introduce Your Brand From Day One

Optimized listings? Check. Amazon PPC Campaigns? Check. Your next Amazon milestone is a completely branded, custom designed Amazon Storefront. Get a leg up against your competition by having a brand presence on the platform, showcase your array of products, and make it easier for shoppers to purchase other products from you. Building from the ground up ensures best practices from start to finish. We’re here to make it possible.

Advancement

Developing Your Brand on Amazon

We are a leading Amazon marketing agency with years of experience creating effective Amazon storefronts. We’ll assist in developing a branded style tile, voice guide, and logo. Our design team will utilize those assets when creating an eye-catching, conversion optimized Amazon storefront. Stand out against the other sellers lacking in the encompassing brand presence.



Knowledge



Knowledge

Unleash Your Growth Opportunities

Over the years, we’ve worked to help many companies succeed on Amazon using our proven strategies and up to date industry knowledge. Amazon is a constantly changing business that can help a company to grow exponentially, if you have the right tools and resources to help you along the way. If you lack this insight, it is going to cost your company that all-important first impression on the site. It can also significantly limit your overall growth.

Multilayer

Advantages to Work With Full Service Agency

There are various levels of service we offer when it comes to developing your Amazon store and marketplace offerings. Work with Nuanced Media to ensure you get the right service that you want and need, to ensure the very best launch of your business on the world’s biggest eCommerce site. Our Amazon marketing company takes pride in your success.

Our Amazon Brand Enhancing Services

Let the team at Nuanced Media lead your business to success. Build a conversion optimized, eye-catching Amazon Storefront with:

Products Grouping

Group your products nicely on your Amazon storefront – complete with optimized, keyword rich, product listing copy drafted to fit Amazon standards

Storefront Homepage Creation

Ensure best practices are being utilized alongside the comprehensive strategy in building your brand in the platform

Amazon Store Pages Design and Development

We will handle all of the heavy technical lifting for you allowing you to focus on your business

Competitor and Customer Analysis

Understand your competition and customer to provide them with the most helpful storefront for their buying process

Enhanced Brand Content Development

Help your listings stand out against competition with A+ Content providing extra information about your brand and products

Ongoing Optimization

As your business develops we want your storefront to reflect the same great changes, it’s always about continual optimization for the best results

Want to Learn More About Selling on Amazon? Check Out These Additional Resources

Amazon Listing Optimization Guide

Amazon Demand-Side Program Overview

Amazon FBA Guide

Our Marketing Services Are Comprehensive

Nuanced Media strives to give you a custom, results-driven solution on Amazon. Give us a call to get started. Our services include:

Keyword Research

We’ll do all of the keyword research for you comparing your keywords to your target audience as well as your competitors. This ensures optimized content you can rely on.

Product Listing Copywriting

Working with you to ensure we have the very best information about your products, we’ll create the listings for each item that are refined, effective, and following Amazon best practices.

Product Launch

You are not in this process alone. If you are working to launch your product on Amazon, let us build your Amazon store for you. We’ll ensure you have the best opportunity from the first step on.

Amazon Storefront Design and Development

Let our Amazon Storefront team do the work for you here. We can design a customized storefront that gets the attention of buyers, builds your brand, and creates new opportunities for your business.

Analysis and Strategy

We don’t just put your product listing up based on the information you provide. We do comprehensive research to ensure your Amazon product listings are build based on data, strategy, and a full understanding of your competition. We analyze and strategize for you.

PPC Management and Optimization

Amazon advertising is key to your success and we manage the entire campaign for you from top to bottom. Let us help you establish, analyze, strategize, and build a successful PPC campaign for your business.

Graphic and Image Development

Photos sell your products and, when done well, help your product to stand out in the crowd. Let us help you develop photos and images that meet Amazon standards and help sell your product. We’ll optimize them, too.

Amazon Vendor to Seller Management for Transfers

Let us handle all of the heavy lifting here. Let our team manage every step of the process of getting your business up and running quickly.

A+ Content Development

At the heart of what we do is to help your business to thrive. To do that, we’ll help you with research and writing A+ content for your business. Let us help you stand out across the marketplace and build your brand from the ground up.

Amazon Catalog Organization

You can trust our Amazon marketing team to help you get the most out of your Amazon product detail page. Let us help you with all aspects of creating, optimizing, and managing your Amazon catalog.

Join the Company of Successful Amazon Sellers

Let our Amazon marketing services agency be there to support your success. If you don’t see what you need here, give us a call, let’s come to a solution together.

Start the Conversation

Why Choose Nuanced Media?

We know you have a lot of options when it comes to finding a company to help you with your ecommerce strategy. Yet, an important thing to look for in an organization is proven success. We’ve worked to help many companies like your own build a successful Amazon business. Whether you just have one product ready to sell or you want to take your existing business full of products and get them on the ecommerce site, we can do so for you. Here are some of the key reasons why our clients work with us

What We Do for You

We’re Transparent

It matters to us that you know exactly what we are doing, how we are doing it, and why we are doing it. Optimizing and building your Amazon business model isn’t just a simple set of steps. It’s truly understanding your company and brand as well as your customers and Amazon best practices. We don’t hide what we’re doing or charge you hidden fees. We provide clear reports and upfront details about every resource we offer. Our team is here for you every step of the way.

We Ensure Clear Service and Pricing

We communicate with you. That’s part of our transparency, but it is also a comforting thought to know our team is here to meet your needs. When you meet with us, we’ll provide you with clear pricing and very specific steps we are going to take along the way.

We Have the Experience

With Amazon marketing, it is critical to stay on top of your game. The business model is always changing. While we have years of experience and a foundation of outstanding skills, we always work hard to stay at the forefront of the industry. This commitment in itself ensures we can help your business thrive on the site. It also ensures your company is working with the knowledge and information your competitors probably don’t have just yet.

We Have the Results

You don’t have to read through all of the services we offer to know what we do works. Just look at the companies we’ve helped. You will find that we are passionate about ensuring our clients get the results they want and need.

We’re a Full Service Company

Our Amazon marketing services are comprehensive. Everything you need from your initial Amazon Seller strategy development to your Amazon Vendor Central marketing management, we do it for you. Streamlined, efficient, and cost-effective, you can depend on us for your success.

You Get Customized Solutions

It’s at the heart of what we do – we customize the solutions we offer to ensure they are exactly what you need. By doing this, you remain in control of the outcome. You can pick and choose what works for you. Our team is happy to provide you with comprehensive steps as well.

You Get Ongoing Support

Nuanced Media is here for the long haul. Amazon is always flexing and changing. That’s why it is so important for you to stay at the top of your game. With our ongoing support, you always have the ability to do just that. You’ll always have someone to call for insight at any time.

You Can Count on Expectational Customer Service

Your success comes from our ability to listen and guide you. We provide exceptional customer service, tailored to provide you with answers to questions and solutions to problems. No matter where you are right now in the process of getting your Amazon seller account set up or optimizing all of your live listings, we are here to make it a successful business model.

Are You Ready to Learn More? What Questions Do You Have?

Nuanced Media knows Amazon is a complex business model. It offers an incredible opportunity for you and your business.

You Don’t Need Experience

You Don’t Need to Have a Large Budget

You Don’t Need to Know the Rules



You Just Need the Right Team on Your Side

Contact us today for a formal conversation about what your options are. Let’s hear about your business and goals. We’ll help you take it to the next level.

Speak with an Amazon Strategist

The Nuanced Approach

At Nuanced Media, we stay up-to-date on marketing trends and strategies. We strive to understand your consumer to bring your brand and value to the forefront. All of our marketing campaigns have a similar goal — to drive response and increase return for our clients.

Audience Research

Publishing the right content to the right people in the right place at the right time is easier said than done. However, when executed correctly, you will become the authority in your field, and potential clients will be drawn to your company naturally and consistently. Taking this approach to connecting with potential customers creates marketing that people want to see, rather than what is forced upon them.

Proven Strategies

All marketing strategies are not created equal. What works for one company may not work for another. As a premier Phoenix marketing agency, Nuanced Media understands that an agency shouldn’t utilize the same strategies for B2B marketing as for B2C marketing. Although you are trying to get a “customer” to buy your good/service in both, what is defined as a “customer” and how you interact with that customer varies drastically in B2B and B2C.

Flawless Execution

Advertising has gotten a bad reputation, especially in the digital space. It seems our inboxes are full of spam, our websites full of pop-ups, even our music videos are constantly interrupted. With this breed of in-your-face advertising being so prevalent, it is up to us, as inbound marketers, to find a way to spread the word about what we offer, without being a pain or interruption to our potential audience. Creating content that is helpful or entertaining, and then promoting it in places where our potential audience already visit to search for information, is the heart of thought leadership.

Amazon Marketing FAQ

I know my Amazon business needs help, but I’m not sure how to execute. Does your team provide education for Amazon PPC?

Nuanced Media at your service! Our team of Amazon Experts is not only great at providing advanced strategy and high-quality execution, we also provide any training and research your team is interested in regarding our processes. We create personal videos and a variety of in-house training tools to create informational how-to guides to provide educational support that you can then repurpose for your internal team’s needs. We are as hands-on or hands-off as you prefer. Our team is here to build win-win partnerships.

Amazon is going great for my business, but Amazon fees are eating my margin. How do I drive more sales to my E-Commerce website?

Being a successful seller on Amazon is a major accomplishment. Congrats! Now that you know your product has validation within the market, why not reclaim your margins from Amazon and secure your future success as a multi-channel giant. Many companies focus only on Amazon, we create a custom strategy for your entire company in multiple marketplaces with multiple product marketing strategies. Through this approach, we are able to leverage your business’s largest opportunities and boost your e-commerce sales across multiple marketplaces. A multi-channel approach provides your company won’t crash should your Amazon sales take a turn for the worse, which we all know can happen with the ever-updating Amazon seller regulations. Check out our multi-channel e-commerce strategy or call us today to learn more!

I already have a successful E-Commerce Business, do I need to advertise on Amazon?

That is great your e-commerce business is profitable! Amazon accounts for 48% of all e-commerce sales and 46% of product searches begin on Amazon. Why not continue to boost your success by leveraging one of the largest sales platforms as a powerful channel funneling website traffic and boosting brand awareness. As a top e-commerce marketing agency, Nuanced Media focuses on growing your e-commerce business in a holistic manner. We believe that through implementing custom-curated marketing strategies across multiple marketplaces, your business will be able to leverage your business’s largest opportunities only available through a multichannel approach. If you are unsure about what opportunity is available to your business through Amazon, speak with one of our Amazon consultants today and we can provide an assessment for you!

I know my Amazon business needs help, but I’m not sure how to execute. Does your team provide education for Amazon PPC?

What are blended ACoS and how do they differ from regular ACoS? Am I looking at the wrong KPIs?

As you know, ACoS is calculated by dividing the total spend by attributed sales. Our Amazon experts look at your Amazon Seller marketing data and calculate blended ACoS by dividing your ad spend by your total revenue. Your blended ACoS takes into account the additional revenue made through organic sales, which is important to consider when analyzing the true effectiveness of your Amazon ads. ACoS is a tough metric to set as a baseline because CPCs and conversion rates vary widely, but a Blended ACoS (ad spend / total topline) of 15% in sales growth mode is great and then ~7% as “maintenance and monetization” is also great.

What are the different ways to advertise on Amazon?

There are several

Coupons

If your coupon offer is compelling enough to get picked up by amazon.com/coupons you will receive a huge spike in traffic. Coupons can be configured in a variety of formats and are good practice because they give you the listing a little badge with the percentage or amount saved on the sale

Promotions

This is where you can promote bundle deals, like “mix and match” – save 10% when you buy 2, BOGOs that kind of thing.

Third-party advertising

We also have strategies to boost your page’s rank and velocity by leading nurtured traffic from other sources, like Facebook & Instagram. These nurturing funnels may be part of the strategy if we decide we want to focus more on Amazon than on other sales channels or conduct split tests on their viability.

Prime-exclusive discounts

As Amazon tries to offer Prime Members more and more value, they have added this feature to advertising, very similar to coupons except that they are more likely to be featured on anything Amazon is doing regarding Prime Day, Prime Coupons pages or other related activities

DSP

Amazon’s Demand-Side Program (DSP) is their display advertising platform for Amazon owned platforms and display networks. DSP is currently only available through Amazon for companies willing to spend $35,000. Nuanced Media however, is able to offer your company exclusive access to this powerful platform at a fraction of the cost. DSPgives your company the ability to use programmatic marketing to reach target customers on Amazon sites as well as its apps. It also gives us the ability to reach publishing partners located on commonly used third-party exchanges. Check out our in-depth guide to learn more about Amazon DSP.

Other

There are other methods like Lightning Deals, Early Reviewer Programs, Affiliate Partnerships etc but the primary components we use are listed here.

What do they cost?

PPC bids vary by product category, search term competitiveness etc. We generally see anywhere between $0.50-3.00 per click. Coupons & promotions only cost as much as your offer does, plus a $0.60 fee Amazon charges for Coupon clips (when users click a checkbox that solidifies that the coupon will be applied to the purchase)

How do they relate to traffic? (i.e. x type of add = this much traffic)

This completely depends on the search term volume, product fit, clickthrough rate, competitiveness of the market, etc. We generally see Sponsored Product ads as the primary drivers early on, Coupon-driven traffic is basically a game that Amazon controls exclusively, other types of ads are helpful in increasing your brand glow and awareness on and off of Amazon. Our goal is generally to get from Growth Mode, where we are primarily driving traffic via ads and have a blended ACoS from 20-30%, to ‘post growth mode’ where blended ACoS would shift to 8-10%, at which point we would try to ensure sales velocity is sustained and dial back our paid ads to focus on optimization over time, improving the ratio steadily.

What does the Amazon funnel look like?

Amazon doesn’t really fit into traditional funnel categories like web traffic to a website since Amazon controls the environment and keeps pretty rigid control, the funnel for actual sellers is exceedingly small. It is more of an end-point to a funnel (and a great trend-finder), so most activities that actually happen on Amazon itself are going to be consideration/purchase activities, with outside influences acting as your awareness (trends, publicity, brand recognition)

What activities fall into awareness?

Ad Impressions, storefront visits

What falls into research/consideration?

Product page views/sessions, detail page views/sessions. Amazon doesn’t give you data about add to carts (or wish lists, shopping lists, anything like that), they don’t even give you unique visitors, just “sessions” and that session data is notoriously slow to populate. So you really only know: a session tracked on my listing, someone purchased the product.

What falls into the purchase?

Purchases

What other steps might be added/missing?

The speed with which people make purchase decisions on Amazon makes CRO the most important part of your strategy, and especially for a product that people can be somewhat “obsessive” about details on, journalers, a good listing, a good storefront can make or break the sale.

How, if at all, does price impact ranking, conversion, etc…

Amazon is inherently a price-conscious marketplace, but that doesn’t mean that higher-priced competitors can’t do well. Ranking is more so dependent on how well the product does at improving the Amazon customer’s LTV for Amazon, so by that logic a higher priced item is X times more effective at improving LTV than its lower-priced competitors. Of course, a higher price does lower conversion rates, so that type of effect is tempered to a certain degree.

Price is all about the perception of value. In some cases we’ve seen conversion rates go up with the price, if there is higher perceived value, the price has to match the value a customer perceives. A higher price pairs well with content, it means the longer a customer has to deliberate about whether or not they can afford the product, and therefore spends more time viewing content which increases the likelihood of a conversion.

My e-Commerce business is doing well. Do I need to advertise on Amazon even now?

Having a successful e-commerce business is fantastic, and there’s nothing wrong with working your business that way. However, Amazon makes up 48 percent of all e-commerce sales. It also accounts for 46 percent of all product searches done online. If you’re ready to scale your business, there’s likely a lot of growth potential on Amazon. When you turn to Nuance Media, we’ll help you to grow your business in a holistic manner, ensuring you are still maintaining your brand and company individuality while allowing you to tap into the benefits that Amazon has to offer. Custom marketing strategies across multiple marketplaces like this can help your business to reach more customers and grow your brand. Speak to our Amazon consultants about how this would work to better your company’s future.

I’m a seasoned business professional offline and have considered selling online. Should I market my business on Amazon?

Being successful in a standard brick-and-mortar business is an important achievement, but today’s consumer is looking for products and services online first. That’s why being online matters. As you plan to make that move, you’ll find it may be less expensive and more accessible to do this through Amazon itself. At Nuanced Media, we can help you to establish your presence on Amazon and then help you work, hand-in-hand, to market your business on the site. It’s not uncommon for traditional business owners to worry about this transition, but it doesn’t have to be as complex as it may seem when you have Amazon consultants helping you to do so.

I know Amazon is huge, but as an established brand, what is going to be my ROI by selling on the site? It seems expensive and unnecessary.

Businesses that utilize Amazon for sales tend to see a significant increase in volume because nearly half of all product searches and online sales come through this one e-commerce site. Considering that, it’s easy to see that being on the site is important. At the same time, you need a sizable ROI. When you work with Nuanced Media, we help reduce how much you spend to get onto the site. We also help you to realize a significant ROI through driving more sales of your product and helping to build your brand. Even if you’re established offline, you also need to consider online brand awareness. This helps ensure a solid ROI is always possible. Speak to our Amazon consultants today about the key benefits to your business model.

I’m using Amazon to list my products, but I just cannot rank well. What am I doing wrong and why aren’t people buying?

It can be frustrating and a bit overwhelming navigating Amazon marketing. It is different than most other forms of online marketing, and typically business owners and marketing pros will find a bit of transition is needed. It’s always beneficial to have solid insight into the process and a customized marketing plan. There are many things that could be occurring in your situation. At Nuanced Media, we’ll help you to create a marketing plan that’s targeted exactly towards your customers on the site and using Amazon’s methods and tools. This ensures you get a refined and improved marketing strategy that positions your listing properly and ensures you get the buyers you are seeking. Let’s talk about what could be going on for you and determine how we can fix your Amazon marketing strategy.