Never one to rest on their laurels, Amazon is still working hard to amplify its sales and improve the customer experience.
If you are an Amazon FBA seller, then you need to be able to adapt to this changing Amazon marketplace. Otherwise, you run the risk of becoming irrelevant and invisible.
Discover the top six Amazon trends for 2022 that you need to know about here and ensure your seller account remains competitive and lucrative for the year ahead.
Amazon Trend #1: Online Grocery
Amazon’s US grocery eCommerce offerings are expected to grow by 12.9% this year to an impressive $29.12 billion. To put this into perspective, this accounts for 23.8% of all digital grocery sales.
Coming second only to Walmart, Amazon’s online grocery offerings include:
- Amazon Fresh
- Whole Foods Market
- Amazon Go
Although digital sales only account for just under 10% of all grocery sales made, due to Amazon’s worldwide presence, their grocery offerings are still expected to grow to $243.67 billion by 2025.
Amazon Trend #2: Amazon Advertising
Amazon ads have increased exponentially over the last few years, mainly due to the effects of the pandemic and the increase in online shopping.
In terms of Amazon marketing and advertising, we expect to see this powerhouse steadily increase its share of the search market throughout 2022 and beyond.
Most notably, we predict that most of Amazon’s advertising revenue will come from Amazon FBA sellers who buy impressions based on cost per click on Amazon’s retail properties.
However, we also expect to see an increase in the use of Amazon DSP, which is a platform that enables advertisers to display impressions across not only Amazon’s retail properties but also non-retail properties such as IMDb.
The cost of promoting your products on Amazon will likely increase throughout 2022, with the average cost per click on Amazon rising 52% from 2020 to 2021. If this is cause for concern for your Amazon FBA business, an Amazon marketing agency can help you to reduce costs and maximize your return on investment.
Amazon Trend #3: Fulfillment by Amazon
Fulfillment is a big part of Amazon’s eCommerce business, with Amazon’s fulfillment centers providing different facilities for receiving products, housing larger items, and sorting and picking smaller goods.
If you are an Amazon FBA seller, it is important to know about the recent change in fees for fulfillment by Amazon FBA. From 31st March 2022, Amazon has changed many of their FBA fulfillment fees as well as the introduction and removal of certain sizes and weight tiers.
As well as its logistics capabilities, Amazon also has an impressive transportation network. In fact, they are currently the fourth-largest transportation network in the United States.
Popular due to its free shipping model for Amazon prime members, Amazon ships 1.6 million packages every day. This dedication to end-to-end fulfillment is the reason why the vast majority of Amazon sellers use its Fulfillment by Amazon (FBA) service despite the fact that it is more expensive than other suppliers.
Amazon Trend #4: Amazon Marketing
In terms of Amazon marketing, video marketing will continue to thrive in 2022, with a focus on impressing Gen Z shoppers who have disposable income and are seeking engaging and personalized online experiences.
If you are selling a product on Amazon, you can boost your sales with sponsored video ads. These are designed to allow sellers to incorporate video ads into search results on Amazon and work in much the same way as Google search ads.
To make the most of your sponsored products video ads, focus on promoting your most profitable products and the ones that have the best reviews. As Amazon only allows one video ad to be displayed at any one time from a sponsored brand, competition is fierce so you want to make sure that your chosen product is likely to result in a purchase.
Amazon Trend #5: Second-Hand Products
In 2022, we expect to see Amazon focusing more on used and refurbished products in a bid to compete with the likes of eBay and Facebook Marketplace.
This is due to their ongoing commitment to sustainability and the fact that it can help buyers find products they are looking for when inventory is low.
Of course, Amazon already has sustainability programs, including FBA Grade and Resell and FBA Donations. However, this does not really focus on used products.
They also have Amazon Renewed and Amazon Warehouse, but these are not easy to find via the Amazon homepage, and many people do not know about them.
For FBA sellers, this trend can help you to scale your business and increase your FBA inventory without having to invest too much in new stock. For optimum results, see the trending products selling on Amazon and then source used or refurbished ones.
Amazon Trend #6: Social Media
When it comes to planning your Amazon marketing strategy for the year ahead, make sure you invest heavily in social media marketing and influencer marketing, as both of these are set to dominate Amazon in 2022.
Most notably, Amazon will be creating more social media-like features on their platform, such as live streams where consumers can learn more about the products they want to buy.
We also expect Amazon to follow in the footsteps of TikTok and enable customers to watch short clips about products to encourage purchases.
Amazon already has its Posts program, which is a Brand Registry-only feature that is similar to Instagram. This allows consumers to browse a brand’s unique feed and discover product pages that are related to the ones they have been searching for.
Whether you are a shopper or a seller, there is no denying that 2022 is set to be another lucrative and innovative year for Amazon.
Transforming into a platform not just for buying things but for building an unstoppable brand, watch this space for more Amazon predictions in 2022 and beyond.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.