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Ryan Flannagan
CEO and Founder
Ryan has been an impassioned thought leader in eCommerce, multi-channel marketing, and growth strategies for more than fifteen years. During that time, he has worked with hundreds of companies to establish best practices, focusing on the 20 percent of effort that produces 80 percent of revenue. His work with Amazon-based eCommerce businesses has generated 100s of millions of sales online..
Ryan is a professional speaker and blogger, having contributed articles to over twenty print and online publications. He is the author of two books: Marketing is Dead, and The Amazon Opportunity. He is passionate about thought leadership, experience sharing and collaboration in the digital space, and is well-known in the community for strong involvement, candor and leadership.
More than a consultant, Ryan lives by example. He has long told his clients to make adjustments when the market and their sales data demand it. When, in 2017, the market showed he could he could help the most people the most effectively on Amazon, he shifted the entire focus of Nuanced Media to that end. Within two years, 98% of his business was done on that basis.
Ryan’s first experience with sales came at eight years old when he started a poop scooping service in his neighborhood. He grew it to the point where he hired several friends to do the work while he focused on sales and management…until his mother made him give it up. He stopped scooping poop, but had already gotten hooked on the magic of entrepreneurship and helping people accomplish their goals through smart business and smart relationships.
A life-long learner, Ryan spent two years living in Salamanca, Spain learning the language and the culture. He serves on several non-profit boards in Tucson, focusing on leadership, responsible business, and health care. His hobbies include hiking, travel, listening to audiobooks (some of which he actually has time for after helping clients dominate their markets), and spending as much time as he can with his family. He lives in Tucson with his wife, Bianka, daughter, Brynn, and Pepper the bernedoodle.
Major Works In Print
Her Amazon Purchases Are Real. The Reviews Are Fake.
How Price Impacts Your Amazon Conversion Rate
Amazon steps up its courtship of brand advertising dollars
Amazon steps up its courtship of brand advertising dollars at Unboxed
Amazon is the latest threat to Facebook as ad targeting suffers
Other Media Appearances
Making Your Products Connect with Shoppers – Amazon Legends
Amazon: The Inside Track on eCommerce Super Selling
Grow Your Business With Growth Driven Advertising On Amazon
The State of the Amazon Marketplace with Ryan Flannagan
5 Ways to Increase Your Amazon Conversion Rate with Ryan Flannagan
Posts by Ryan
Unveiling the Power of Amazon Marketing Cloud
As the relevance of data analytics continues to surge in the marketing landscape, AMC's role becomes increasingly significant. It's not just a tool for understanding consumer behavior but a strategic asset that enables businesses to align with broader market trends....
How to Sell Private Label Products on Amazon
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What is Amazon Fresh?
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A/B Testing Tips to Get More Bang for Your Buck
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PPC Advertising for Amazon Products: A Step-by-Step Guide
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Revolutionize Your Amazon PPC Strategy: Expert Tips for Boosting ROI with Optimal Bids
B y utilizing Amazon's pay-per-click feature, sellers can bid on keywords and phrases in order to have their products displayed more prominently in search results. Optimizing PPC bids is key for maximizing return on investment and promoting products efficiently on...
Step-by-Step Guide to Maximizing Amazon Sales with PPC Advertising
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What is a Platinum Keyword on Amazon?
Amazon SEO (search engine optimization) is a complicated beast; just when you think you’ve got it figured out, a new technique emerges and you feel like you are back to square one. Platinum keywords are one of the more recent additions from the giants at Amazon and...
How to Leverage Inbound Marketing to Drive Sales on Amazon
In today’s competitive online marketplace, it isn’t enough to post a promotional banner or embed a video on a website. If you want to attract and engage with your target audience, you need to ensure the entire customer journey is both optimized and personalized....
Q&A: What is eCommerce Packaging on Amazon?
Never one to rest on its laurels, Amazon constantly looks for ways to improve their business and overall customer experience. If you are a seller on Amazon, then you need to know about eCommerce packaging and how it can benefit your business. Read on to discover...
What is Better for Dropshipping: Amazon or Shopify?
If you are thinking about launching a dropshipping business, then you need to choose an eCommerce platform to host your online store. While there are many eCommerce platforms on the market, arguably the two biggest and most popular ones are Amazon and Shopify. Each...