[post_title]Innovative Thinking for Long-Term Success

All marketing strategies are not created equal. What works for one company may not work for another. Aa a premier Phoenix marketing agency, Nuanced Media understands that an agency shouldn’t utilize the same strategies for B2B marketing as for B2C marketing. Although you are trying to get a “customer” to buy your good/service in both, what is defined as a “customer” and how you interact with that customer varies drastically in B2B and B2C.

All too often both B2C and B2B marketing agencies will not take into consideration this factor; this makes for incoming leads that may be unqualified or customers who are turned off by the type of messages conveyed. Tailoring a strategy to account for these differences allows for a better targeted campaign ending with results that make the agency and their client happy.

 

B2B B2C
Large lifetime value of customer large number of customers
long sales cycle shorter sales cycle
Marketing message generally focused on trust, value, and service Marketing message generally focused on price and satisfaction of attaining product

B2B Marketing Agencies

B2B Marketing Success Factors:

[statistic flag=”true” value=”42″ content=”% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation”]
[statistic flag=”true” value=”46″ content=”% of company’s top marketing priorities over the next year are increasing revenue through existing customers.”]

What our clients are saying:

Nuanced Media has worked with 100+ clients locally, nationally, and internationally. Hear what some of them have to say.

 

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