Why Your B2B Search Rankings Are Dropping
Written by: Ryan Flannagan

When it comes to effective B2B marketing, keeping tabs on your search engine rankings is essential. This way, you can catch them when they start to slip. Unfortunately, these ranking dips can happen suddenly without a clear reason. Some less obvious, but still common, errors might be to blame. To attempt to figure out the reason for your lost B2B website rankings, ask yourself the following questions:

Is my site well optimized for mobile devices?

Even the best SEO and B2B website design for desktop devices cannot make up for poor mobile optimization. A recent survey found that 40% of people with mobile devices use their phones and tablets to search for B2B products. Keep your site design responsive to mobile devices and optimize for local search terms to keep your mobile rankings high.

Were there any changes to Google’s policy or algorithm?

These changes can often sneak up on you, so try to keep up with them. Often, large changes in Google policy requires businesses to change their B2B marketing strategies. This could mean being more careful about duplicate content and changing the way you blog, for example. Just do what you can to adjust when you realize that Google has made a change.

Are my keywords up to date?

As the industry you work in changes, so should your keyword selection. Too often, companies stick with the same SEO keywords without realizing that these will not always be relevant search terms. You will likely not need to make sweeping keyword changes, but you should consider incremental changes when you stop ranking well on certain ones.

Is my link building strategy keeping up with industry trends?

Just as B2B website design trends change, so do link building trends. The latest trend involves prioritizing high quality content with carefully selected keywords. If your lin building strategy involves sprinkling lower quality websites with a wide selection of keywords, Google might even mark these pages as spam content, knocking you down in the rankings.

Have I freshened up my social presence?

Just as your should be keeping your keywords and link building strategy up to date, your social presence should constantly update as well. Simply having a social presence is not enough. It needs to be snappy and interesting, just like B2B marketing strategies are these days.

Remember: You do not have to analyze your website’s SEO on your own. By hiring a B2B marketing agency, you can keep up with current trends while analyzing your rankings and B2B marketing strategies. This way, you can stay relevant and draw in customers consistently.

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