Build Trust, Engage & Add Value
Establishing an original identity is imperative for a business focused on attracting the consumer. Consumers are drawn to personality and color, illustrative images and easy to comprehend information. A Nuanced B2C website is created to exemplify an individual brand in a memorable way and be alluring to specific demographic. A Nuanced B2C website is built to promote business growth beginning at its inception.
A Nuanced approach to B2C web design:
- Draws in visitors and converts them to customers through engagement;
- Conveys a company’s personality and unique tone, adding to their brand;
- Provides a platform of trust for the visitor, displaying compelling content and value-added material;
- Presents a multimedia experience, with appealing visuals, photography, and videos;
- Allows opportunities for sharing across social media platforms.
Nuanced B2C Web Design Success Factors:
Drawing on Emotion
A consumer’s actions are driven by emotion, whether that be from seeing an eye-catching and interesting photo, or from a cleverly crafted tagline. There are numerous ways to evoke emotion which are all dependent on the industry, target audience, and the product or service being sold. A Nuanced B2C website, does the research to discover what draws in visitors in a particular market and is crafted accordingly.
Owning Your Brand Identity
A Nuanced B2C website conveys the unique tone, identity and value of a company while providing a visitor an immediate taste of what it has to offer. This is done through theming, original photography, custom content, videos, and value added content. It takes a business’s brand and ensures that it emcompasses the entirety of the website, marketing materials and product positioning. A Nuanced website uses branding as the bridge between the business and the consumer.
A consumer driven business’s website must have curb appeal in order to grab visitors’ attention and convert them to customers. A Nuanced B2C website is built around stylistic, eye catching elements that are appealing to your target demographic and beyond. The idea behind a Nuanced design is to intrigue the viewer and effectively communicate how they can benefit from a specific business’s products or services. Although a Nuanced B2C website is crafted to be visually captivating for visitors, the main goal is always to highlight the value you can provide to your customer’s lives.