Nuanced Thoughts

Memoirs of a Digital Agency

Choose A Profit Engineering Agency

Choose A Profit Engineering Agency

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  Chapter 28: Choose Your Own Profit Engineering Agency “I’m not saying this is one hundred percent certain, but it sounds like hiring a marketer costs me more time, money and...

Hiring an Inside Profit Engineer

Hiring an Inside Profit Engineer

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  Chapter 27: Hiring an Inside Profit Engineer “You’ve made a good case for both sides, but I’m a bit of a control freak. I like my employees on site, where I can see that...

Hiring vs. Outsourcing Your Profit Engineers

Hiring vs. Outsourcing Your Profit Engineers

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  Chapter 26: Hiring vs. Outsourcing Your Profit Engineers “What if I just train my team to do all of this for me? They’re smart people.” “I’m sure they are. But are they...

The Roll of Advocacy in Your Business

The Roll of Advocacy in Your Business

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  There was a lot of valuable information about client advocacy in these last six chapters, so let’s take a moment to review these five key takeaways. While you are doing that,...

Reputation Management

Reputation Management

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  Chapter 25: Reputation Management “But what about the bad apples?” asked Carole. “Which bad apples?” I asked. “The ones who spoil the barrel. We all know one loud complainer...

Customer-Driven Product Development

Customer-Driven Product Development

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  Chapter 24: Customer-Driven Product Development “Listen to customers,” Chuck said. “That’s not exactly a unique insight, Ryan.” Carole made a face. “Based on how often...

Impact & Satisfaction

Impact & Satisfaction

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  Chapter 23: Impact and Satisfaction “Whew,” said Chuck “That sounds exhausting but I’m glad we’re here.” “Oh, we’re not done yet.” “What do you mean we’re not done?” “You’re...

Leveraging Unqualified Leads

Leveraging Unqualified Leads

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  Chapter 22: Leveraging Unqualified Leads   “Now is where we talk about what to do with all those unqualified leads,” I said.  “That’s easy,” said Chuck “Dump ‘em. They’re...

The Dos and Don’ts of Social Media

The Dos and Don’ts of Social Media

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  Chapter 21: The Dos and Don’ts of Social Media   “All righty then. Social media.”  I said. “I hate social media,” Chuck said. “Why?” “I don’t understand it. It’s so easy...

Build a Community, Build a Brand

Build a Community, Build a Brand

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  Chapter 20: Building a Community Around Your Brand   “Chuck,” I asked, “what kind of music do you like?” “Big band era marches and smooth jazz, why?” “Okay. That won’t...

Why You Need to Understand Closing

Why You Need to Understand Closing

Hey there! You’ve reached this book midway through. To read from the beginning, click here.  These last five chapters have given us a lot of insight about the art of closing. Let’s take five to review the key takeaways and reflect on five actions you can take this...