Calculating Marketing ROI

Calculating Marketing ROI

Calculating Marketing ROI Written by: Ryan Flannagan Chapter 34: How to Calculate Marketing ROI   Remember that old saying about “I know half my marketing money is wasted. I just don’t know which half?” It, or words to that effect, have been attributed to so many...
Calculating Marketing ROI

Measuring Marketing Metrics

Measuring Marketing Metrics Written by: Ryan Flannagan Chapter 33: The 6 Marketing Metrics You Need to Measure   The second worst mistake you can make with marketing metrics is to not measure the performance of your marketing. That’s like trying to drive from Houston...
Calculating Marketing ROI

Calculating A Marketing Budget

Calculating A Marketing Budget Written by: Ryan Flannagan Chapter 32: What is My (Ideal) Marketing Budget?   In the last chapter, we asked what your marketing budget was. As you prepare to decide whether or not to keep marketing in-house or to outsource it to a B2C or...
Calculating Marketing ROI

Outsourcing Marketing for Your Company

Outsourcing Marketing for Your Company Written by: Ryan Flannagan Chapter 31: Establishing Business Development Marketing For Your Company So far we’ve talked in detail about how to guide your team through the best thoughts, concepts, strategies and practices the 21st...
Calculating Marketing ROI

Social Media Community

Social Media Community Written by: Ryan Flannagan Chapter 30: How to Build a Social Media Community Social media is either the best thing or the worst thing to happen to small businesses in the last 100 years.    It’s the best thing because it has fully democratized...
Calculating Marketing ROI

Customer Retention

Customer Retention Written by: Ryan Flannagan Chapter 29: Customer Retention vs. Acquisition   Even in the Bad Old Days of marketing, smart businesses understand the difference between customer acquisition and customer retention. Many used the analogy of the front and...