Researched, Strategic and Targeted
A Nuanced Marketing campaign takes an all-encompassing approach to creating your digital marketing campaigns. It understands that your products or services are unique to your company and should be treated accordingly. Collaboration, research, and marketing strategy are integral into understanding your client base and what drives their purchasing decisions. A custom designed digital marketing campaign delivers value, connects with your target market, is refined, and is improved upon. A Nuanced campaign sees the bigger picture, acts with purpose, and measure results.
A Nuanced website is about the bigger picture and is created accordingly.
A Nuanced Marketing campaign:
- Measures results and refines campaigns
- Builds relationships by providing value
- Educates consumers about benefits
A Nuanced Marketing campaign exhibits value
The heart of your company is the value it provides. The marketing landscape has changed. No longer do we live in a world of interruption marketing where we have a captive audience who are required to pay attention to our messaging. In today’s world, the way to reach your user base is by providing value added material which educates, assists, and is useful to your client base. In a world of ever increasing noise, a nuanced campaign provides value to its client base. A Nuanced campaign begins a relationship, establishes trust, exemplifies your expertise, conveys the benefits of your value proposition, and elevates your brand above the noise.
- Educates your consumers
- Highlights benefits
- Assists your customers
- Starts a relationship
- Elevates your brand above the noise
A Nuanced Marketing campaign builds connection
By strategically leveraging third party networks such as Google, Linkedin, Facebook, Twitter, etc. you can bring a well targeted message to the demographic that cares about what you are saying. However, making an impression isn’t where the campaign ends. In order to drive niche demographics to your digital properties via third party networks, campaigns need to be launched where your brand can begin to build a relationship with the visitor through nurturing. This can be done by leveraging retargeting, direct response marketing, webinars, and much much more.
- Provides value
- Targeted to your audience
- Nurtures clients
- Grows relationships
A Nuanced Marketing campaign is actively refined
Providing value and connecting with the right people is only part of the battle. Reviewing and refining campaigns is the other part. A Nuanced marketing campaign analyzes the subtle indicators of your campaign’s performance and improves upon it. By looking at click-thru rate, number of conversions, user behavior, split testing results, and many other factors, a Nuanced campaign will make sure your campaigns are getting the most return on investment possible. We review these results with our clients and collaboratively plan on how to improve the campaigns.
- Conversion Optimized
- Split tested
- Iterated Upon
There is no silver bullet…
Our Toolbox of tactics, strategies, and hacks to deliver success:
Thought leadership as a service
Boomerang visitors back to your site
Pay Per Click
Show ads based on purchasing intent
Social Media Marketing
Targeted campaigns, real results
Leverage organic search position for competitive advantage
Direct Response Marketing/Email Marketing
Providing value via email
Increase conversions, engage your audience
Measure the result, improve conversions