Full Guide on How to Market Your Amazon Product
Written by: Ryan Flannagan

You have a product on Amazon. Now what? While it would be nice to think customers will automatically come across your product and start making purchases, this simply isn’t the case. You need to know how to promote your products effectively.

When it comes to marketing your Amazon product, there are various elements to cover. This includes everything from the product description to promotional channels you can use. With so much going on, it can be all too easy to miss certain elements. This means you won’t optimize your Amazon product marketing, and that results in lost sales.

We’re here to ensure that doesn’t happen. Below is a guide on how to be successful with Amazon marketing.

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Produce a Compelling, Optimized Product Description

Your Amazon marketing campaign should begin at home – and that means the product itself. If this is an original product you have uploaded to Amazon, it’s your responsibility to craft the accompanying description.

Product descriptions do a lot of heavy lifting in turning viewers into paying customers. By listing product details in bullet points from the start, you are able to hit all of the key points and features in a concise, effective way.

A product detail page isn’t just about highlighting the main selling points. You should also utilize the canvas you’re given to take readers on a journey. You are able to produce creative, compelling descriptions that further sell your product and brand to undecided buyers.

Also, don’t forget SEO and implementing the right keywords when writing your product listing.

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Email Marketing

With any type of promotional campaign, email marketing is always an effective tool to have in your arsenal.

Of course, marketing your Amazon product through email isn’t a simple process. If you haven’t done so already, you’ll need to build a subscriber list. This can be done with website sign-up forms, social media promotions, and so on.

Once you have a substantial email list to work with, you have the foundation to put in serious effort with your email marketing. This involves constructing emails that sell. From the heading to the offer you are providing, these emails have to be put together with plenty of care and attention.

Get it right, and you’ll receive plenty of opened emails and click-throughs to your Amazon product.

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Product Ads

When promoting your Amazon products, the retailer supplies a number of tools to get your product out there to potential customers. The most notable is their pay-per-click ad options. Amazon offers three main PPC ad options:

  • Sponsored Product Ads
  • Product Display Ads
  • Headline Search Ads

Each one has its pros and cons. Which ad type you use is dependent on numerous factors, including your objectives and budget. Make sure to explore each one to find out which fits your Amazon business best.

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Win the Buy Box

What if you’re not selling your own products? What if you’re selling the same products as other companies on Amazon? In this case, your approach to marketing takes a different turn. Now you have to ensure your Amazon store is viewed as #1 out of all other options.

This can be trickier than it seems, particularly if Amazon is also selling the same product.

One way of standing out is with the Buy Box section. Most sales are made by those that appear in the Buy Box. There are various ways to enhance your chances of winning the Buy Box battle, including having the cheapest product price, availability, and business reputation.

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Get the Word Out on Social Media

Amazon product marketing involves taking the initiative. One way of doing that is by promoting your product through social media. With social media, the possibilities are endless in terms of the content you can create to entice people to your Amazon page.

You can go with a simple product image and a quick description. You can promote special discounts like a Lightning Deal, run competitions, and do a video on the top five benefits of your product – the only limit is your creativity.

When marketing your Amazon product via social media, you’ll also have to decide on the platforms that best suit your brand and objectives. Everything from TikTok to Twitter and Instagram to Facebook is available. Just don’t stretch yourself too thin by trying to post on every social platform around.

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Create a Website

As an Amazon seller, you don’t necessarily need a website. After all, when you sell on Amazon, you can promote, distribute your product, and make a profit all through this single platform.

Nevertheless, a website is a great addition to your Amazon product marketing efforts. For a start, it gives you another route to take with attracting potential customers through SEO. You can use the site to provide further context behind your product and brand. Furthermore, it adds legitimacy to your online store, helping to build customer relationships beyond Amazon.

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Run a Tight Ship

Diligence and running a tight ship can go a long way to improving your situation on Amazon. It’s a long-term effort, admittedly, but the more Seller Central account practices you follow to a tee, the more chance you’ll be rewarded.

That reward comes in the form of a boost in relevancy. Your product can be seen more favorably by the Amazon algorithms, giving it a bigger push in relevant search terms. High-quality customer service, positive product reviews, maintaining a professional conduct – all of this can go some way to improving your conversion rate in the long run.

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Support to Optimize Performance

It’s true: you can successfully promote a product on your own. Yet Amazon product marketing is a difficult puzzle to solve. There are many different moving parts involved, and they all need to be perfectly aligned to maximize results.

This is why some opt to receive support through a specialist Amazon marketing agency. With their knowledge and expertise, they’ll be able to put together a marketing strategy that gets the results you seek for your product.

Ryan Flannagan
Ryan Flannagan

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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