Generate Amazon Sales with Social Media Marketing
Written by: Ryan Flannagan

Social media can be a powerful weapon in any Amazon digital marketing strategy. The key word is ‘can.’ While a lot of businesses like to think they know their way around all the different social media platforms, the story is often a lot different.

That’s where this guide can help.

If you’re wondering how to generate sales through the likes of Facebook and Twitter, this Amazon social media marketing strategy will put you on the right path.

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Choose Your Channels

The first step with your Amazon social media marketing plan is to select which platforms you’ll use. In an ideal world, you’d choose everything from Twitter to TikTok and everything in between. Yet it’s unlikely you have the necessary time and resources to do each platform justice.

Due to this, it’s important to select the social media channels that you’ll use for your Amazon marketing strategy.

There is no right or wrong answer in terms of which platforms to pick. Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn are all viable selections. However, certain circumstances can help in deciding the path to take.

Obviously, your social network of choice needs to be home to your target audience. It would be best if you opted for platforms you are already comfortable with using. It’s also recommended to stick with only one or two social media channels – particularly at the start.

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    Tone of Voice

    Tone of voice is an integral component of any marketing plan. That’s no different with an Amazon social media marketing strategy.

    You need to go with a tone of voice that is both authentic and also appeals to potential customers. Furthermore, it must remain consistent across your social media platforms. If the tone of voice is wildly different from platform to platform, those consuming your content could become confused and feel you’re coming across as a phony.

    When you communicate the right way, it resonates with your audience and builds trust. The result: you bring more traffic to your Amazon products.

      Produce High-Quality Content

      With social media marketing, one of the most essential ingredients is the production of high-quality content. Yes, you want to churn out posts on the regular to keep your social pages up-to-date and active. However, you cannot sacrifice quality over quantity.

      So, what constitutes quality? This is content that is eye-catching, engaging and encourages likes, retweets, and so on. Visual content will always play a big role in ensuring your social media marketing strategy hits the mark, whether that is videos, GIFs, images, or infographics. It is proven that people engage with visuals much more than just text-based content.

      With that said, there’s still a big role to play with written content. This is often necessary to ultimately convince people to visit your product listings and drive traffic to Amazon. As well as being creative and captivating, ensure all text is grammatically correct and free from any spelling errors.

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        An Amazon social media marketing strategy should always try to feature hashtags for that extra level of visibility.

        If you’re a newcomer to social media marketing, it is easy to overlook the potential of hashtags. You might see them as redundant or even something of an eyesore next to your carefully constructed post.

        The truth is hashtags can maximize the number of people that find your posts – and naturally, your Amazon products. Make sure to also go with that #amazon hashtag! Note: avoid overloading your posts with hashtags. Between three and five will do the job.

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          Stick to a Content Calendar

          To effectively promote Amazon, social media marketing cannot be used every now and again. Consistency is key. To be able to build a strong presence on social media – and play to their respective algorithms – you must post on a regular basis.

          For your social media strategy, it is recommended you go with a content calendar. This calendar can help you to maintain a schedule with your posts. In addition, you are able to schedule future posts, giving you the potential to put together a batch of content in one go.

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            Promote With Amazon in Mind

            Since this is an Amazon social media marketing plan, it makes sense to promote with Amazon as the focus. However, it is easy to put together a load of content that has little to no relevance to what you’re promoting on Amazon.

            After all, this is usually easier to produce – and it does help to fill in some gaps and avoid repetition by advertising the same Amazon product again and again.

            However, Amazon marketing is about, well, Amazon. Yet this doesn’t mean you cannot get a little creative with your Amazon social media posts. You can share Amazon reviews, create special promotions with Prime members in mind, run competitions, and so on.

            When searching for a little inspiration about what to post, don’t be scared to have a peek at what other Amazon sellers are crafting. While you never want to directly copy their content, it can supply you with plenty of ideas.

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              Receive a Helping Hand With Influencers

              It’s true: you can run an Amazon social media campaign all on your own. Nevertheless, there is also the potential to receive assistance from social media influencers.

              Influencer marketing has been growing in popularity exponentially in recent years – and for a good reason. With just a single post, it’s possible for your products to be seen by tens of thousands of targeted customers instantly.

              Of course, it’s imperative you make the right decision when selecting an influencer to share your content. You also have to factor in the cost of their services and if the potential sales gained are worthwhile.

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                Assistance With Your Social Media Campaign

                What if you don’t have the time or expertise to run a successful social media campaign? This is where using an Amazon marketing agency can pay off big time. There’s no need to worry about Amazon’s marketing rules or the social media algorithms. Whether you need help with optimizing your Facebook page or crafting a full-blown campaign, an agency can do all this and more.

                  Ryan Flannagan
                  Ryan Flannagan

                  Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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