Why Are Good Websites an Important Factor for B2B Companies?
Written by: Ryan Flannagan

Whether companies are selling SEO or acting as B2B marketing agencies, there’s no question that a good website is a key factor in cultivating success. We live in a world that increasingly focuses on digital communication and media, which means no matter what a business does, it should have a professional online presence.

Not sure what a good B2B website design can do for your company? If you’re still not convinced, keep reading. We’ve compiled a list of everything an excellent B2B website design company can give to you with a new website.

Access New Leads

While previously you might have had to search for your own leads, a good website can help bring those leads to you! A great website can help potential clients discover your company while they’re conducting initial research into the services you offer. According to Think with Google, most business buyers won’t contact any suppliers “until 57% of the purchase process is complete.” That means once a company has discovered your site, they’ve already familiarized themselves with your services before contacting you directly. In a nutshell, having a quality B2B website can make many sales simpler to close.

Gather Leads from Social Media

It doesn’t matter how active you are on social media. If you don’t have a reliable website for potential clients to visit, they’re not going to pay much attention after finding your social media accounts. But when you’re consistently updating a website with new content and then sharing it to social media, there’s a much higher likelihood that potential leads will visit your site and actually stay to gain more information.

Cater to a Digital Society

When was the last time you went a full day without accessing the Internet? Whether on your phone like 40% of mobile owners who search for services through  that medium, or through a computer, it’s virtually inescapable. So when someone needs the services you offer, they’re going to turn to a website before ever in initiating direct contact. The better your site, the more likely you are to gain more digital traffic.


40% of mobile device owners search for B2B products on those devices. B2B Marketing Agencies provide the resources to ensure your products are responsive to mobile.


If you’re looking for a solution to your website woes, don’t hesitate to seek out B2B marketing agencies through their own sites. Who knows? A good website makeover could be exactly what your business needs. Get a head start on your research with our website design cost calculator.

Ryan Flannagan
Ryan Flannagan

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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