How to Write an RFP: Introductions
Written by: Ryan Flannagan

So you need a new website, and you have no idea where to start, or how to write an RFP. Where do you turn? Never fear, Nuanced Media is here to break it down for you, step by step. Follow along as we decrypt the code that makes RFPs for websites so confusing.


Where do I start?

First impressions are worth a thousand words. They have a lasting impact on whatever relationship follows. You want to make sure that in your RFP for Website Design, you convey exactly who you are, what you require, and what you want.


Letter of Interest

The first thing to include in your RFP is a Letter of Interest. This is where you can spell out what you are aiming to achieve. Start off with a background of your company, and your vision for the future. Don’t dive in too deep, too quickly. Take the time to really give a sense of your company culture and personality. At the end of the day, you want to find a partner who will work with you on all levels of your project and possibly collaborate on future projects. A complete picture you give of your company, the more likely you are to find a partner company who shares your goals and values. Give a general view of your project, its overall strategic goals and intention.


Introduction and Project Scope

Next, give more detail in the Introduction and Project Scope. This is where you really want to delve into the details. What purpose does this project serve? Every website offers something unique. Try and really pinpoint how your website will be used to transform your business. You should identify key elements that will differentiate your website from competitors and communicate specific functionalities that are requisite for your business operations. Being upfront about what your project will entail, and how and when you need it done by, allows potential vendors to assess whether or not there is a good fit. This helps prevent wasting the valuable time and resources of your company and theirs.

Hope you now have a handle on how to best introduce your company and your project in your RFP for website design. Next, we will address the most important part of your RFP: the Design and Development of your website.

Are you ready for the next step? Find out How to Write an RFP: Design and Development.

Ryan Flannagan
Ryan Flannagan

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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