How important is a website for your business?
The short answer is VERY Important.
It can be argued that there is no advertising medium, past or present, that compares to an excellent website. Your website if fundamental to your business as it:
- Is at the center of any client-related business activity
- Attracts new potential clients
Website: The Center of Client Related Business Activity
Your website is at the hub of everything you do in the modern era and can be seen as the curb appeal of the 21st century. Individuals review your website to learn more about you or your company, educate themselves about your services and decide if they want to do business with you. So, it is important that your B2B website design puts its best foot forward on behalf of your business.
Below are some examples of when people look at your website:
- When you give them a business card
- When they are searching for Information
- When someone refers you
- When you run advertisements
- When inquiring about your services
- When convincing their boss to do business with you
By optimizing your website to convey credibility, educate potential clients and generate leads your website can become your best salesman; one who works 24 hours a day, 7 days a week, and 52 weeks a year.
Website: Attracts New Potential Clients
Your website isn’t just about the traffic that you are driving to it via your daily networking and on the ground actions. By leveraging your website correctly, your website will bring new potential clients to you. In fact, Inbound marketing delivers 54% more leads than traditional outbound marketing and costs less. In the digital realm everything aggregates; if you write an article it will continue to bring potential clients to your company for years to come. The more articles you write the more potential clients and the more business for your company. Today digital consumer turns to the Google to educate themselves. If your website helps solve their problem or educates them about the best solution, they are much more likely to do business with you.
What do you think? Is a website important to a business? Have you had a good experience or a bad experience? Nuanced Media is an experienced Phoenix web design agency , and we are always here to answer any questions you may have regarding web marketing and web design.
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