I know my Amazon business needs help, but I’m not sure how to execute. Does your team provide education for Amazon PPC?

Nuanced Media at your service. As your Amazon Marketing Agency not only great at providing advanced strategy and high-quality execution, we also provide any training and research your team is interested in regarding our processes. We create personal videos and a variety of in-house training tools to create informational how-to guides to provide educational support that you can then repurpose for your internal team’s needs. We are as hands-on or hands-off as you prefer. Our team is here to build win-win partnerships.

Amazon is going great for my business, but Amazon fees are eating my margin. How do I drive more sales to my E-Commerce website?

Being a successful seller on Amazon is a major accomplishment. Congradulations. Now that you know your product has validation within the market, why not reclaim your margins from Amazon and secure your future success as a multi-channel giant. Many companies focus only on Amazon, we create a custom strategy for your entire company in multiple marketplaces with multiple product marketing strategies. Through this approach, we are able to leverage your business’s largest opportunities and boost your e-commerce sales across multiple marketplaces. A multi-channel approach provides your company won’t crash should your Amazon sales take a turn for the worse, which we all know can happen with the ever-updating Amazon seller regulations. Check out our multi-channel e-commerce strategy or call us today to learn more!

I already have a successful E-Commerce Business, do I need to advertise on Amazon?

That is great your e-commerce business is profitable. Amazon accounts for 48% of all e-commerce sales and 46% of product searches begin on Amazon. Why not continue to boost your success by leveraging one of the largest sales platforms as a powerful channel funneling website traffic and boosting brand awareness. As a top Amazon agency, Nuanced Media focuses on growing your e-commerce business in a holistic manner. We believe that through implementing custom-curated marketing strategies across multiple marketplaces, your business will be able to leverage your business’s largest opportunities only available through a multichannel approach. If you are unsure about what opportunity is available to your business through Amazon, speak with one of our Amazon strategists today and we can provide an assessment for you!

I know my Amazon business needs help, but I’m not sure how to execute. Does your team provide education for Amazon PPC?

Being an Amazon Agency is not only great at providing advanced strategy and high-quality execution, we also provide any training and research your team is interested in regarding our processes. We create personal videos and a variety of in-house training tools to create informational how-to guides to provide educational support that you can then repurpose for your internal team’s needs. We are as hands-on or hands-off as you prefer. Our team is here to build win-win partnerships.

What are Total ACoS and how do they differ from regular ACoS? Am I looking at the wrong KPIs?

As you know, ACoS is calculated by dividing the total spend by attributed sales. As an Amazon Marketing Agency we look at your Amazon Seller marketing data and calculate blended ACoS by dividing your ad spend by your total revenue. Your Total ACoS or TACoS takes into account the additional revenue made through organic sales, which is important to consider when analyzing the true effectiveness of your Amazon ads. ACoS is a tough metric to set as a baseline because CPCs and conversion rates vary widely, but a TACoS (ad spend / total topline) of 15% in sales growth mode is great and then ~7% as “maintenance and monetization” is also great.

What are the different ways to advertise on Amazon?

Sponsored Products – PPC – Auto: Similar to Google Shopping ads, this analyzes your listing’s content and automatically places the product where the algorithm thinks it will sell, optimizes based on conversion rate. These appear identically to regular product listings, except that they say “sponsored” underneath them. Sponsored Products – PPC – Manual: This gives you control over keyword-specific targeting but is also controlled by an invisible quality score determined by Amazon. In other words, you have to optimize your listing’s content for keywords, you have to make sales on those keywords, and then the more sales you make for those keywords, the more often Amazon will show your listing to that keyword’s traffic combined with your maximum bid. There is broad, phrase & exact match, and further control by up/down bidding for certain placements. Sponsored Brands – PPC: This allows you to target specific keywords and display a banner ad across the top of the screen that can show a specific number of products and some text, and points to your Amazon storefront. These are great from a branding perspective because they give you a chance to actually control your creative, and direct the customer’s experience via the storefront. They are manually targeted and also have broad, phrase & exact match. The quality score is less relevant than with sponsored products. Coupons: If your coupon offer is compelling enough to get picked up by amazon.com/coupons you will receive a huge spike in traffic. Coupons can be configured in a variety of formats and are good practice because they give you the listing a little badge with the percentage or amount saved on the sale. Promotions: This is where you can promote bundle deals, like “mix and match” – save 10% when you buy 2, BOGOs that kind of thing. Third-party advertising: We also have strategies to boost your page’s rank and velocity by leading nurtured traffic from other sources, like Facebook & Instagram. These nurturing funnels may be part of the strategy if we decide we want to focus more on Amazon than on other sales channels or conduct split tests on their viability. Prime-exclusive discounts: As Amazon tries to offer Prime Members more and more value, they have added this feature to advertising, very similar to coupons except that they are more likely to be featured on anything Amazon is doing regarding Prime Day, Prime Coupons pages or other related activities. DSP: Amazon’s Demand-Side Program (DSP) is their display advertising platform for Amazon owned platforms and display networks. DSP is currently only available through Amazon for companies willing to spend $35,000. Nuanced Media however, is able to offer your company exclusive access to this powerful platform at a fraction of the cost. DSPgives your company the ability to use programmatic marketing to reach target customers on Amazon sites as well as its apps. It also gives us the ability to reach publishing partners located on commonly used third-party exchanges. Check out our in-depth guide to learn more about Amazon DSP.

How do they relate to traffic? (i.e. x type of add = this much traffic)

This completely depends on the search term volume, product fit, clickthrough rate, competitiveness of the market, etc. We generally see Sponsored Product ads as the primary drivers early on, Coupon-driven traffic is basically a game that Amazon controls exclusively, other types of ads are helpful in increasing your brand glow and awareness on and off of Amazon. Our goal is generally to get from Growth Mode, where we are primarily driving traffic via ads and have a blended ACoS from 20-30%, to ‘post growth mode’ where blended ACoS would shift to 8-10%, at which point we would try to ensure sales velocity is sustained and dial back our paid ads to focus on optimization over time, improving the ratio steadily.

What does the Amazon funnel look like?

Amazon doesn’t really fit into traditional funnel categories like web traffic to a website since Amazon controls the environment and keeps pretty rigid control, the funnel for actual sellers is exceedingly small. It is more of an end-point to a funnel (and a great trend-finder), so most activities that actually happen on Amazon itself are going to be consideration/purchase activities, with outside influences acting as your awareness (trends, publicity, brand recognition)

How, if at all, does price impact ranking, conversion, etc…

Amazon is inherently a price-conscious marketplace, but that doesn’t mean that higher-priced competitors can’t do well. Ranking is more so dependent on how well the product does at improving the Amazon customer’s LTV for Amazon, so by that logic a higher priced item is X times more effective at improving LTV than its lower-priced competitors. Of course, a higher price does lower conversion rates, so that type of effect is tempered to a certain degree. Price is all about the perception of value. In some cases we’ve seen conversion rates go up with the price, if there is higher perceived value, the price has to match the value a customer perceives. A higher price pairs well with content, it means the longer a customer has to deliberate about whether or not they can afford the product, and therefore spends more time viewing content which increases the likelihood of a conversion.

My e-Commerce business is doing well. Do I need to advertise on Amazon even now?

Having a successful e-commerce business is fantastic, and there’s nothing wrong with working your business that way. However, Amazon makes up 48 percent of all e-commerce sales. It also accounts for 46 percent of all product searches done online. If you’re ready to scale your business, there’s likely a lot of growth potential on Amazon. When you turn to Nuance Media as an Amazon Agency, we’ll help you to grow your business in a holistic manner, ensuring you are still maintaining your brand and company individuality while allowing you to tap into the benefits that Amazon has to offer. Custom marketing strategies across multiple marketplaces like this can help your business to reach more customers and grow your brand. Speak to our Amazon consultants about how this would work to better your company’s future.

I’m a seasoned business professional offline and have considered selling online. Should I market my business on Amazon?

Being successful in a standard brick-and-mortar business is an important achievement, but today’s consumer is looking for products and services online first. That’s why being online matters. As you plan to make that move, you’ll find it may be less expensive and more accessible to do this through Amazon itself. As your Amazon Marketing Agency, we can help you to establish your presence on Amazon and then help you work, hand-in-hand, to market your business on the site. It’s not uncommon for traditional business owners to worry about this transition, but it doesn’t have to be as complex as it may seem when you have Amazon consultants helping you to do so.

I know Amazon is huge, but as an established brand, what is going to be my ROI by selling on the site? It seems expensive and unnecessary.

Businesses that utilize Amazon for sales tend to see a significant increase in volume because nearly half of all product searches and online sales come through this one e-commerce site. Considering that, it’s easy to see that being on the site is important. At the same time, you need a sizable ROI. When you work with Nuanced Media as an Amazon Marketing Agency, we help reduce how much you spend to get onto the site. We also help you to realize a significant ROI through driving more sales of your product and helping to build your brand. Even if you’re established offline, you also need to consider online brand awareness. This helps ensure a solid ROI is always possible. Speak to our Amazon consultants today about the key benefits to your business model.

I’m using Amazon to list my products, but I just cannot rank well. What am I doing wrong and why aren’t people buying?

It can be frustrating and a bit overwhelming navigating Amazon marketing. It is different than most other forms of online marketing, and typically business owners and marketing pros will find a bit of transition is needed. It’s always beneficial to have solid insight into the process and a customized marketing plan. There are many things that could be occurring in your situation. As your Amazon Marketing Agency, we’ll help you to create a marketing plan that’s targeted exactly towards your customers on the site and using Amazon’s methods and tools. This ensures you get a refined and improved marketing strategy that positions your listing properly and ensures you get the buyers you are seeking. Let’s talk about what could be going on for you and determine how we can fix your Amazon marketing strategy.

The Insider’s Guide to Hiring an Amazon Agency

9

Learn

industry concepts

9

Know

what to look for

R

Grow

your company

Get the Most from Your Amazon Listings

This comprehensive guide will educate you on what to look for when choosing a quality web design agency, while ensuring you ask the right questions, don’t get locked into sneaky contracts, and get the most value out of your new website.

What You’ll Learn with Your Amazon Agency Insider’s Guide

Tech Terms and Industry Concepts

Don’t get caught up in the jargon and accronyms. Know what to ask from the beginning and communicate effectively.

The Power of Your Company website

Your website is the biggest marketing tool avalible. People shop, reasearch, decide and act on the internet. You need to put your company’s best foot forward and connect with your audience online.

How to Help Your Company Grow

Leads, conversions, projects, connections all happen online. When potential customers or clients reach your site, let them know they are welcome and watch your conversions increase.

What Our Amazon Clients Are Saying

Nuanced Media has worked with 150+ clients locally, nationally, and internationally. Hear what some of them have to say.

Judy Nural

President/Owner
at Microdermamitt, Inc

We have been exceptionally pleased with Nuanced Media. They are extremely knowledgeable, professional, personable and really understand your goals and objectives. I would highly recommend them for your business.

Jonathan Ross

Owner & Founder
of Greenline Goods

Having maintained an active Amazon seller account before coming to Nuanced, I was looking to keep up with the competition and make sure that my listings & pay-per-click campaigns were functioning at the highest level possible. Nuanced helped tremendously to optimize my seller account for profits. After 3 months of working with Nuanced, my profits increased 29% month-over-month and they helped to define and improve my branding, which allowed me to expand to additional sales channels. I have been highly impressed by the strategies Nuanced uses to keep Amazon sellers performing at the top of their game.

Natasha Berthiaume

Senior Brand Manager
at MOO

It’s been great working with Nuanced Media so far. They’re super knowledgeable and we appreciate their expertise and guidance. We’re big fans of their agile ways of working – that’s really valuable when we have so many different teams contributing to the success of getting our project live. They’re also very approachable and friendly people, which is really important to us.