Integrating Shopify with Amazon to Start Your Multi-Channel Ecommerce Campaign
Written by: Ryan Flannagan

Both Shopify and Amazon are major money-making platforms for online merchants. Whether selling accessories, personalized cutlery, or eBooks, these companies allow sellers to reach their desired audience. It makes sense then to combine the two to become a multi channel eCommerce.

What is Multi-Channel Ecommerce?

Multi-channel eCommerce is when online sellers sell through multiple online platforms. It grants them a competitive edge, as they can access a broader range of potential customers.

As an online merchant, there is no point in placing yourself in one box, even if that box is a company as large as Amazon. Most people don’t shop in one online store, after all. Instead, they move from site to site. They might find what they want in an Amazon product or on an eCommerce website built by Shopify.

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Why Combine Shopify & Amazon?

Shopify to Amazon integration makes sense when you consider the reams of benefits both of them offer their users. Shopify is a global eCommerce platform that allows anyone to sell their products online. It is easy to use, trustworthy, and cost-effective. It provides sellers with an easy way to build an online shop. Selling on Amazon is just as worthwhile due to its vast customer base and worldwide reach.

For sellers, Shopify-Amazon integration makes sense, as both sales channels allow them to grow their brand while finding new buyers. Plus, managing both in one place makes things simple.

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How to Integrate Your Shopify Account with Amazon

Are you ready for the Shopify-Amazon integration? First, you need to check if you are eligible. Amazon selling has its prerequisites. For example, you need a Professional Seller account on Amazon before starting the Shopify to Amazon integration. On top of that, Amazon expects you to have an excellent return policy (one that is just as good as theirs), a Shopify store, and to match currency. You can find all the necessary criteria when you sign up.

After ticking all the boxes, you must add Amazon as a sales channel to fully set up the Shopify-Amazon integration. At this stage, you will need to verify your account by entering your email and phone number.

Once Amazon integration is complete, you can create a listing page for your Amazon account. You can create brand-new Amazon listings or link the products listed on your Shopify store. The integration part requires work – you must match the settings, product detail, and shipping. Once set up though, you can add, remove, and edit products across Shopify and Amazon with ease. From there, you can start selling your products on both platforms!

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What are the Benefits of Integrating Shopify with Amazon?

Is the Shopify-Amazon integration worth the effort? For many online sellers, the answer is a definitive yes. It’s not just about increasing sales (although that is important), it’s also about using trustworthy platforms that help boost your brand image. Below are some of the undeniable benefits of integrating these two sales channels.

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Increase Store’s Visibility

There is no denying that having both a Shopify and an Amazon store dramatically increases your online visibility. Not only do you have an eCommerce site with Shopify, but you also have a marketplace set up on Amazon.

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Gain More Customers

The more sales channels you use, the more customers you potentially reach. Using Shopify and Amazon – two of the biggest selling platforms – you can grow your customer count significantly.

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Easier Management

Both Shopify and Amazon have excellent systems to manage your accounts. Shopify admin allows you to configure settings, add listings, and manage your overall business. Amazon Seller Central accounts let Amazon sellers monitor their sales activity.

Plus, if you have a fulfillment by Amazon (FBA) account, you can still integrate that account with Shopify. Fulfilling orders will still be taken care of by Amazon; you’ll simply have another platform to sell your products on.

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Always an Alternative

Sometimes, things go wrong, and selling on a single sales channel can have dire consequences on your income. A Shopify and an Amazon store give you a platform to sell on, even if one shuts down. While you might still lose some of your income, it won’t be all of it. That can make all of the difference!

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Make Better Marketing Decisions

Having both a Shopify and Amazon account gives you access to more insights. These can prove invaluable to your marketing techniques. With this data, you can target the right audience in suitable spaces.

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They are Both Excellent Channels for Selling & Marketing

When you choose both Shopify and Amazon, you choose two sales channels that provide the best service to their users. From excellent customer engagement tools to the opportunity for targeted marketing, you can reel in traffic and build an enormous customer list.

If you have a Shopify store, it is almost a no-brainer to increase your customer reach by getting on board with Amazon selling, too.

How Does Integrating Shopify with Amazon Improve Marketing?

Both Shopify and Amazon have their own marketing techniques for their users to use – making the most of both of them is the best way to reel in more customers. Amazon offers both affiliate marketing and PPC. With affiliate marketing, users pay a monthly fee for their product links to be placed around the web. This creates more clicks and, in turn, more revenue.

PPC is another tool for Amazon sellers to use to their advantage. By bidding on keywords for Amazon PPCs, sellers can advertise their products and brand on Amazon, leading to more visibility and customers.

There are many ways to market yourself on Shopify and Amazon. An Amazon marketing agency can help you refine your campaigns and reach your goals without paying the costly Amazon marketing prices.

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Start Your Multichannel Ecommerce Campaign Today

Selling on multiple channels is better than selling on one, which is why Shopify to Amazon integration is such a good idea for online sellers. Using both platforms, you can grow your brand, sales, and business as a whole.

Ryan Flannagan
Ryan Flannagan

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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