Is Amazon FBA Worth It in 2022?

Written by: Ryan Flannagan

M any individuals and companies have been selling on Amazon since it first started offering this service. However, the world has progressed a lot since those early days, and you may be wondering if Amazon FBA is still worth it as much as it once was. Well, this is the question that we will answer in a higher level of detail. There are plenty of individual aspects to the question “Is selling on Amazon FBA worth it?” that we will dive into. The short answer is that Amazon FBA is still worth it, but if you are looking for a bit more information, keep reading!

Many Customers Still Rely on Amazon

More and more people who are seeking out products will go directly to Amazon to see if they can find it there rather than another online business. Ultimately, it has become something of a search engine in itself. This means that if you do not have any listings on Amazon, you could well be missing out on a big percentage of customers. With the events in the past couple of years, this has meant that Amazon is doing better than ever, and you can get a small piece of the pie by going down the path of Amazon FBA selling. Not only can this help your brand’s overall sense of visibility, but it can also have an impact on its growth now and in the future as well.

Amazon Conversion - Reviews

Shipping & Delivery Products are Covered

If you are running a business yourself – particularly a small one – a major headache that you can find yourself with is taking care of both the shipping and delivery of your products. However, Amazon FBA ensures that both of these aspects are covered, leaving you with free time to focus on the other aspects of running your business.

Amazon Conversion - Reviews

Since shipping and delivery are two of the aspects that Amazon is most famed for, you can rest assured that this part of your business is in good hands. Of course, you still need to build up a decent reputation, but Amazon FBA can also help out with this aspect – as we are going to see later on in the blog post. On top of all this, the packaging will also be dealt with, which is another major tick in the pros column that may well convince you that this is the right path to take.

Marketing & Customer Service is Dealt With

When you create your Amazon Seller account, you then have the option of utilizing various marketing tools to ensure that each and every one of your products are properly promoted. A few of the different options that you have at your disposal include listing your items as sponsored products or placing your whole store as a sponsored one to be displayed highly on your Amazon listings. Through the raft of customizable features, you can develop your own customized advertising to ensure that it looks the way that you want it to. There is also Amazon Advertising that allows you to set exactly how much you would like to spend daily on adverts, which allows you maximum control over your spending. Plus, there is also Amazon’s customer service to think about, which is an aspect that many people believe is second to none. Of course, this only covers the aspects that are actually handled by Amazon, like shipping costs and packaging, rather than the actual quality of the products themselves. It is worth discussing the details with Amazon marketing consultants so that you can nail every single aspect of Amazon’s marketing and customer service.

Amazon Conversion - Reviews

Growing Market Share of Amazon

Closely linked to the first point that we made at the beginning of this blog post about how many customers still rely on Amazon to get access to all their goods, there is also the fact that the online market share of the business behemoth continues to rise and rise. The events of the past couple of years have meant that there is even more demand for online purchases, and Amazon continued to hoover up a lot of the sales. More and more Amazon fulfillment centers are springing up all over the world, and their extensive network of delivery drivers means that orders are likely to be delivered on time. While standard delivery companies do not have a vested interest in your success or failure as a company, this is simply not the case with Amazon.

Amazon Conversion - Reviews

A Path for Scalability

For many people, the main opportunity involved in starting a business in the first place is all about seeing it grow and develop. This may make you start to question whether or not Amazon FBA is the right option for you. Well, you can certainly increase your product inventory with very few issues since Amazon has a limitless storage and delivery capacity. To grow even further, you then have the option of customizing your sponsored posts and increasing your advertising spend to reach the top of the mountain of search listings. You can also start to identify the high seasons and channel more time and funds into promotion during those times.

Amazon Conversion - Reviews

When you do not have to focus on the actual fulfillment of the orders yourself, this gives you an excellent opportunity to pay more attention to the other aspects of your company that will help with its growth and development.

A System with Staying Power

Amazon FBA has been around for some time now, and the list of reasons above represents some of the main reasons why this is the case. As more and more people are heavily reliant on online orders, Amazon has remained at the forefront of all of this, and it is the place that many people go to first when they are looking for a particular product. It also has a delivery and customer service system that is second to none. Ultimately, it has been used by both small and large companies for a number of years, and this looks set to continue in the near and longer-term future.

Amazon Conversion - Reviews

If you decide that Amazon FBA is the right route for you, competition is likely to be the biggest hurdle you will face. Therefore, to ensure you get the benefits, make sure that you are closely working with Amazon marketing services. They will help you stand in good stead against other brands and find success.

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