Before a business launches a marketing strategy, they must first determine whether they are B2B (business to business) or B2C (business to consumer) company. The answer is usually obvious, but it can have profound effects on a company’s social media. Many online resources advise businesses on B2C marketing, but many fail to make the distinction for B2B marketing. The following are some of the key differences between these two dominant strategies.

Branding

It’s important to remember that businesses that are coming to your social pages have a clear idea of why they are there. While individual consumers are more likely to find their way to your page because of catchy posts and branding, businesses will be more logical about it. So, while it’s important to make your pages clean and interesting, be sure that your service is clearly stated through your logo, bio, and other page details. Strong branding is one of the key ways B2B and B2C e-commerce businesses are able to remain competitive against Amazon and other online businesses.

And of course, a professional looking website is key. All of your social pages should lead to a website. Since 57.7% of small and medium-sized business owners are looking to invest in an improved website, consider how your B2B website design service can feed your brand.

Content

Just as your branding is more purpose-focused, so should your content. B2B marketing strategies generally consist of more informational posts targeted to an expert audience. Social media trends will not be as relevant for business clients, but multimedia will be. Consider how technical videos and photos can help solve your clients’ problems — and ultimately lead them to your business.

To take this to the next level, consider where your customers are looking for services and information. This could make platforms like LinkedIn, YouTube, and Facebook more effective than you think. Sponsored content and guest blogging can also be an extremely effective tool, so look into channels where you can implement these techniques.

By finding the right B2B website design service and crafting your social media to generate leads to that website, you can easily grow your client base. It’s just a matter of making your marketing specific to your B2B clients. The key is to make adjustments and pay attention to analytics. Keep what is working and change what is not to slowly optimize your strategy.