How do you do local business marketing in Tucson?
These days, social media websites are one of the most important resources for marketing. They are a valuable tool that allows a smaller or local business to advertise their company without paying ridiculous fees for commercials on the television or the radio. Many mainstream websites such as Facebook, Twitter, and Yelp! are key in building a fan base and raising awareness about a business while other websites like WordPress and Google Places work towards gaining attention through easy updating and gaining notoriety on big sites such as Google. The best part about these websites is that they are all free to use. Who doesn’t love free advertising?
Facebook is obviously one of the biggest social networking website available on the net today. Billions of users access the page frequently, and with that piece of knowledge, it would be wise to create a business page for the website. Creating a business page on Facebook allows millions of people to have access to your information and spreads the word throughout the entire Facebook community through people “liking” the business page. Facebook also allows business owners to keep constantly updating their status and can easily spread the word about specials, promotions, and allows business owners to be in direct contact with customers. To learn how to create a business page on Facebook, click here.
Twitter is a popular social media choice among celebrities, but it can also work well for businesses. Linking a Twitter account to a business website allows business owners to constantly update customers about the latest news and changes to the business. Twitter also offers free marketing by allowing people to follow each other, which can spark an interest in learning more. Twitter also allows people to market and advertise for their company by sending followers a short but simple advertisement statement in under 140 characters. The “Promoted” section on Twitter also displays a business’ Twitter account in the “Trending” section for millions of people to see. Sign up for Twitter and start following people ASAP in order to start marketing your company.
Yelp! is a popular review website that many look to for recommendations when searching for a new restaurant, clothing store, hair salon, or spa. Though some websites can have a Yelp! page already created by a customer, it is very important to stay updated with the reviews. Yelp! is a crucial part of local business marketing for Tucson. Reviews on a website can help the company see exactly what customers are thinking and can help the company make adjustments and improvements in order to tailor themselves to the needs of the customer. Responding to negative reviews made by customers also provides helpful feedback (No matter how hurtful) and allows businesses to justify themselves and also attempt to rectify any situations with unhappy customers. Responding to negative reviews also sends the message to customers that the business owners actually care about the feedback that they are receiving, making them more human and open to the customers.
WordPress is free blogging website that allows users to market their business through search engine optimization. It can easily be downloaded directly from a company’ website and also provides an easy updating software that allows business owners to keep their customers updated with all of the current happenings in the business. WordPress offers a large number of themes and is backed with a supportive tech team and provides simple tutorials to help Internet newbies to learn the ropes of the program in order to use it to its full potential. If you are still confused, you can learn more about WordPress by clicking here and sign up by clicking here.
Finally, Google Places is one of the most important useful tools when marketing a website. It allows a local business to register themselves with the website so that when anyone searches the name of the company, information will immediate pop up at the top of the page complete with the business’ phone number, hours, address, and location on a map. Similar to Yelp!, Google Places also provides an area for reviews where customers can post their opinions. Being registered with Google Places gives customers easy access to the business information and also provides a large amount of traffic for the website and business. Google Places is also a free service, and allows billions of people to connect with each other and can attract a lot of customers to essentially any type of business. Get started now and register with Google Places today.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.