The past ten years have seen sweeping changes in the healthcare industry, yet one of the largest changes has been the adaptation of health records and information to a digital platform. E-healthcare is quickly becoming the consumer choice for healthcare information. In fact, 76% of prospective patients use hospital and private practice websites for research, while 52% use health information sites for research. This trend correlates with the technology boom, which gives consumers the power of information at their fingertips 24/7.
No longer do patients have to rely on physician and word of mouth referrals as they have the ability to search for a doctor in every specialty throughout the world.
Therefore, if your office does not show up in a search there is a significant possibility that you will lose a large number of possible patients. For private practices, this new era of E-healthcare means that personal and custom B2B website designs are more important than ever, making medical website design your best tool.
As the trend of E-healthcare continues to spread there are hundreds of websites that list local physicians, their credentials, and the services they provide. However, more times than not, the information on these websites is wrong which deters patients and can be harmful to your practice. These websites highlight the need for all medical practices to have their own practice website to communicate their mission and brand. Today, 55% of medical practices have a website, allowing them to communicate the most pertinent information about their staff, their services, and goals. Doctors are a patient’s most trusted source of information, therefore providing a portal to communicate with potential patients is extremely important.
As a physician in today’s fast-paced world, it is imperative that you take control of your practice’s information and make it your own with medical website design. Not only will you avoid false information by third-party websites, you will be able to communicate your brand to patients before they even walk in the door. Allow the physicians to care for your patients, and your web designer to bring them in. Get a medical website, the most successful practices do. Nuanced Media is a premier Phoenix web design agency, and we are always here to answer any questions you may have about medical website design.
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