A Nuanced medical website is a reflection of the facility that it represents. It is clean, professional, secure, complies with all HIPAA regulations and accurately communicates your mission. The site evokes a level of trust, is easy to use, and emphasizes the expertise of the staff. Nuanced medical web designs are custom crafted to boost your online reputation, educate your user base, and create relationships with potential patients as well as referral sources.
A Nuanced approach to effective medical website design:
- Secure and crafted by HIPAA certified professionals;
- Displays a clean, professional, and responsive visual experience;
- Provides value-added information to both patients and practitioners;
- Builds trust & boosts reputation.
Medical Website Design Success Factors:
Secure and HIPAA compliant
A Nuanced medical website is HIPAA compliant, evolves as laws evolve and is secure. Due to new HIPAA regulations, Medical websites are subject to strict privacy laws which can result in fines up to $50,000 per citation. Being HIPAA compliant is just one piece of the puzzle; preventing security breaches, maintaining security and superior hosting is the other piece. A Nuanced medical web design covers all the bases and is proactive, so you don’t have to be.
Creates trust with patients & practitioners
A Nuanced medical website starts with establishing trust through professional design, social verification and educational information for clients and practitioners alike. Potential patients use the services provided and practitioners refer to practices that they trust. Trust is gained in the digital realm through value added content, i.e. downloadable, informational guides, videos, blogs and webinars. A Nuanced medical website integrates these essential materials in order to to draw in and create relationships with patients and practitioners.
Boosts reputation and booking numbers
Your practice’s reputation is critical as is your medical website design. In fact, 41% of people say that social media has the power to affect their decision when choosing between a specific doctor, medical facility or hospital. A Nuanced medical website highlights your practices positive reviews in order to build trust and establish reputation. When potential patients or referral partners confirm that your client base has a positive experience at your practice, they are more likely to book an appointment or refer a patient.