Multi-Channel Success as an Amazon Seller

Written by: Ryan Flannagan
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Are you currently only selling your products on your website?

If yes, then you are seriously missing a trick.

Any single sales channel has its limits. So, if you are only using your website to promote and sell your products, then you are preventing your business from reaching its full potential.

Fortunately, it is never too late to start broadening your horizons and discover new sales and marketing channels.

Within this blog, you will find out:

  • What is multi-channel selling?
  • What are the benefits of multi-channel selling?
  • How you can incorporate multi-channel marketing and selling into your business

Ready to get started transforming your business?

Let’s get going!

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What is Multi-Channel Selling?

Multi-channel selling is a practice that involves selling your products across multiple marketplaces and platforms. This can include social media, online marketplaces such as Amazon, and comparison shopping engines.

Becoming increasingly popular in the eCommerce industry, multi-channel marketing and selling allows you to reach customers and potential customers on a larger scale and increase sales.

Furthermore, multi-channel selling, when carried out well, can benefit you as a seller and improve the customer journey.

When it comes to multi-channel selling as an Amazon seller, you can use the Amazon attribution model tool to see how your non-Amazon marketing channels impact upon your sales on Amazon.

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What are the Benefits of Multi-Channel Selling?

If you want to grow your business, then you need to embrace multi-channel selling, which boasts a whole host of benefits, including:

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Grow your customer base

By selling your products on multiple channels, you can interact and engage with a much larger number of customers. Amazon is a huge marketplace with 112 million Amazon Prime users in the U.S. alone, meaning you can promote your products to a diverse and engaged audience.

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Increase your profits

Ultimately what every small business wants, by selling on multiple channels, you can increase your revenue exponentially.
If you currently only sell your products on your website, then you are restricting the amount of money you can make. However, by becoming an Amazon seller, you will instantly gain access to millions of customers who are searching for the products that you sell.

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Fast fulfillment

In today’s fast-paced world, consumers want their purchases to be delivered as quickly as possible. If you choose to become an FBA seller on the Amazon platform, then the entire storage and shipping process will be taken care of for you.

This means that you are guaranteed to deliver a premium customer journey every time without any hassle or stress.

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Target customers at different stages of their buying journey

Most shoppers do not buy a product online the first time they view it. They like to browse several sites, read reviews and compare pricing before they make a purchase. This is why it is so important that you understand the buyer’s journey.

For example, social media is often used to discover new products, whereas looking at Amazon listings is at the end of the buying journey.

How to Become a Multi-Channel Success as an Amazon Seller

Whether you are already an Amazon seller and want to branch out into new sales channels or looking to create Amazon accounts for the first time, it is essential that you embrace multi-channel selling if you want to remain competitive.

There are many ways that you can maximize your Amazon listings, including:

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Amazon FBA

Amazon FBA, or Fulfilment by Amazon, is a service that handles third-party sellers’ storage, shipping, and customer experiences.

Within Amazon FBA is a service called Multi-Channel Fulfilment (MCF). This premium option for FBA sellers involves Amazon handling the back-end operations of not just your Amazon orders, but also any other orders that are placed on other sales channels.

Allowing you to centralize all your inventory, MCF can help you to streamline your operation and deliver better customer service.

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SEO for Amazon

If you want to be a success on Amazon, you need to have a good Amazon SEO strategy. When it comes to Amazon search results, keywords are everything, as without the right ones, your product listings will be seemingly invisible on Amazon.

As with Google, Amazon regularly updates its search algorithm, which means you need to constantly be on the ball with your marketing efforts if you want to remain competitive and enjoy high rankings.

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Social Media

Social media is a great platform for sharing your Amazon product listings, increasing your customer base, and engaging with your existing customers.

While simply sharing links to your listings can be effective, it is much better to provide high-quality content that actively educates or informs your followers about your products or your brand.

Furthermore, if you already have a strong following on social media, this is a great place to launch a new product or to promote yourself as an Amazon seller. It is also a great place to encourage customer reviews.

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An Amazon Marketing Agency

If you want to reach customers quickly and effectively, then an marketing agency specialized in Amazon or consultant services for Amazon is just what you need. With years of experience in helping Amazon sellers realize their full potential, the right consultant for Amazon can take even the smallest Amazon account and turn it into a money-making machine.

To ensure you pick the right agency for the job, make sure that you find out about their experience, what services they offer and how much they charge.

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Win the Buy Box

To boost your conversion rate as an Amazon seller, you need to be strategizing to win the Buy Box. The ultimate goal of every seller on Amazon, the Buy Box makes your product the default item for a particular search term.

With the ability to significantly increase sales, products in the Buy Box get 10 times more impressions than other products.


To dominate your niche, you need to be embracing multi-channel marketing and selling. In today’s highly competitive online marketplace, it is not enough to be simply selling your products on your website.

As one of the world’s largest online retailers, Amazon is the perfect platform to start your multi-channel marketing and selling journey, providing an engaged audience who are actively looking for your products online.

Then moving forwards, the world is your oyster.

Facebook Marketplace, eBay, and comparison shopping engines – the possibilities are endless!

Ryan Flannagan

Ryan Flannagan

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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