Amazon is an internet behemoth that has made a fortune, and many individual sellers and companies have made vast sums of money by selling via their platform. If you are looking to be one of them, you will need to conduct some Amazon FBA product research in order to acquire a clear idea of what you are going to be selling. To begin, it is worth making the clear distinction of what Amazon FBA is. Essentially, it refers to the system in which Amazon fulfills the orders themselves rather than the merchant. This means that all of the packing and the shipping is taken care of, which many people find to be the easier option out there. So, here we will be giving you just a few ideas of the Amazon FBA products you should be selling so you can utilize them for yourself and your ecommerce business.
How many times have books been written off? No pun intended. In fact, they are still a highly popular commodity and even the advent of kindles has not killed off their sales in the way that CDs and DVDs have dropped off significantly because of streaming services. If you are able to market your bookshop effectively, there is a high-profit margin to be made here. You can pick up books in bulk for a low price and mark them up in a big way to be sold on Amazon. However, you may wish to target a particular niche to make the type of sales you are looking for, and knowing how to go about this the right way is essential. Fortunately, Amazon marketing consultants can help you boost your sales.
The baby market has expanded in a big way over the past couple of decades as more and more useful products have been created to help new parents in a wide variety of ways. Since babies are constantly growing all the time, things are always going to be thrown away and replacements will be required. Plus, the rise of Instagram and other image and video-based social media has meant that more people want their little ones to be photographable more than ever before. Again, this is an area where the type of product you buy in bulk can be sold at a high-profit margin. Also, you may want to specialize in certain items such as clothes or toys to begin with. Marketing obviously has a significant role to play here as well.
If there is one thing in households that people love as much as babies (or even more in some cases), it is certainly their pets. Again, there is the Instagram phenomenon which has seen many of these furry friends launch their own accounts, along with a whole host of different outfits and cute toys. At the same time, there are also plenty of good products out there that are made to keep them fit and healthy. To start off, you may want to pick a certain type of pet before expanding your reach further down the line.
Over the years, jewelry has been sought after in a big way and this is another potential way in which you can get into the Amazon FBA selling market. Of course, you are going to need to have a clear advertising and marketing strategy in place since the market is already heavily saturated. At the same time, this is a market that is more than worth entering as the profit margins that you can make are so significant. You need to make sure that you are targeting the right keywords and using affiliate links to ensure that you are attracting a steady stream of customers to your listings. Also, remember to factor in Amazon’s seller fees.
The events of the past couple of years have meant that more and more people are looking at their own health and the ways in which they can look after it properly. There are plenty of different individual product ideas that you can look at here. First of all, there are all the workout clothing items that you could look to sell. Beyond this, there is the actual exercise equipment itself, which can range from the affordable to the more expensive depending on how much of a commitment you are willing and able to take. There is a good turnover of products as people are often taking up new healthcare kicks and sports, particularly at the start of a new year. Plus, new workout equipment can prove to be a great motivator in all sorts of different ways.
Electronic Items & Their Accessories
Electronic items fit in the product categories increasingly relied upon in our modern world. At the same time, there are also plenty of registered sellers who specialize in getting these into the hands of consumers. However, there is also a big market out there for the individual accessories that accompany them. For example, there are phone cases and stands that help them stay stable in cars, on desks, and more. One of the main advantages of focusing on selling electronic items through Amazon is the fact that you pay less of a commission directly to them, which means that you are able to save in this way.
Footwear & General Clothing
We have already talked about how exercise footwear and activewear can prove to be big hits as shipped products via Amazon. At the same time, general footwear and clothing items can also sell in a big way. People do a lot of their shopping for new looks online as this proves to be a good way of saving some cash. Another possibility is that instead of selling all the generic high street clothing items out there, you could set up your own vintage store and take advantage of the growing number of people who are looking for something that is not run of the mill.
While there are plenty of different products that you could sell directly through Amazon FBA, these are just a few of the main options that you have out there that can get you started. Once you have got a good feel for it, worked out the main functions, and properly use Amazon marketing services, you may well be able to expand your marketplace in the future.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.