Seller Ratings Extensions
Written by: Ryan Flannagan

Which Seller Rating Extension Should I Use?

Hopefully, you’re convinced by now that you should be using a seller rating extension due to all of the benefits that they offer, and the only thing left to consider is which one to choose. However, given the vast amount of existing extensions, this can be an overwhelming task.

All seller rating extensions have the same goal: to inspire trust between companies and potential customers by providing reviews from past customers. Because they all strive to do the same thing, it can be difficult to determine which extension will best fit your company.

Luckily, most providers are affordable and cater to your businesses by working with you to develop an optimal price plan. They use a subscription-based tiered pricing model, which benefits companies looking for a pay-as-you-grow approach. All of the providers that we researched allow companies to alter their plans at any time.

Our team researched three major providers in particular: Shopper Approved, ResellerRatings, and Trustpilot, and compared them against various factors to determine who offers the best value. Our research included analyses of pricing points, ease of use, user interface design, and many other points.


Verdict – Shopper Approved is our choice

For us, Shopper Approved gets the nod of approval.  Though all three providers operate similarly and identify the same goal of promoting and managing brand image through customer reviews, there were a few factors that made Shopper Approved stand out for us. This extension provides the highest level of practicality, and we especially appreciate the transparency in pricing and lack of negative service remarks on their record. For more in-depth analyses of these extensions, visit the Shopper Approved, ResellerRatings, and Trustpilot review blogs.



*Pricing was determined by calling vendors and requesting pricing details. This information is subject to change.


Ready to look for an e-commerce platform that connects your social rating extension to your online business? Key platform competitors such as Magento and Shopify come with unique advantages. Check out how Magento and Shopify stack up against each other and which platform will work best for your business and your customer review extension.


Full DisclosureNuanced Media has recently gone into a partnership with Shopper Approved. All research was done previously of this relationship as we wanted to remain as unbiased as possible to give you the best and most accurate information about these Seller Rating Extensions.

Ryan Flannagan
Ryan Flannagan

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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