What Are Seller Ratings?
Seller ratings show customer ratings and reviews for a particular business in:
- Organic Search Engine Results (Shopper Approved Only)
- Pay-Per-Click advertisements
These customer reviews can help you gain insight into the quality of your company’s product or service. Additionally, they can help bring in new buyers.If your business isn’t currently displaying star ratings, you could be missing out on a number of potential customers.
The platforms that collect and display these reviews can help you improve your credibility and further your prospective reach. Recently, companies have emerged with third party platforms to collect, manage, and promote customer reviews throughout various channels and search engines — including Google, Yahoo, and Bing.
Benefits to Seller Rating Extensions
Google conducted a series of performance tests, in which they found that there was on average a 17% rise in Click-Through-Rates for advertisers whose ads had seller ratings displayed.
Reduced Cost & Increased Quality Score
Due to the higher Click-Through-Rate (CTR), the quality score of your Pay-Per-Click (PPC) campaigns increases which reduce the average Cost Per Click (CPC) by 14.5% (Reseller Ratings).
Increased Conversion Rates
According to PPC Hero, they saw conversion rates increase by 25% after the seller ratings became eligible. While it is impossible to pinpoint seller ratings as the only factor causing the spike in conversions, we can say that they had an impact on performance.
Increase Credibility, Perceived Transparency and Visual Cues
One of the greatest benefits of seller ratings is that they inspire a sense of transparency. 88% of customers trust online reviews as much as a personal recommendation (Search Engine Land) Since the reviews are independently uploaded, they’re seen as a personal referral from past customers, which instills trust in potential customers. Seller ratings are a way for viewers to quickly see and understand your service, which can influence their final purchasing decision. There is a visual benefit of including seller ratings. Visuals are processed 60,000X faster in the brain than text (Hubspot) Stars underneath a product or ad allow viewers to quickly process the information; especially if you have a high rating, this will make you stand out from your competitors.
This is especially valuable if you don’t have a strong online presence yet. Customers who are unfamiliar with your brand are much more likely to click on your link if they’ve seen others have had a very positive experience.
What Options Do I Have for Seller Ratings Extensions?
While there are numerous extensions that achieve the same result, there are a few in particular that stand out as leaders in this field. Read our reviews of Shopper Approved, ResellerRatings, and Trustpilot, as well as a comparison of the three.
Full Disclosure – Nuanced Media has recently gone into a partnership with Shopper Approved. All research was done previously of this relationship as we wanted to remain as unbiased as possible to give you the best and most accurate information about these Seller Rating Extensions.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.