Sellics Review: Amazon Advertising and PPC Software Worth It?

Written by: Ryan Flannagan

Sellics bills itself as an all-in-one software solution for Amazon business growth. Does it live up to the hype? There’s no doubt that growing an Amazon business is more challenging today than it’s ever been, and, quite frankly, it takes tools to do it right. These tools, like Sellics, are designed to take some of the pressure off of you and allows you to have more data from which to make decisions.

What Sellics is aiming to do is to provide Amazon business owners with one tool that does the work of several. Right now, you probably are using a variety of tools to help you manage everything from reviews to analytics. That’s tiresome and cumbersome. Sellics bundles three to five (depending on what you buy) tools into a single platform. With it, you can do most of what you need to do to grow your Amazon business including optimize your listings for better rankings, travel performance metrics, manage your reviews, and much more. Let’s take a look at what makes Sellics stand out from the competition.

What Does Sellics Have to Offer?

Sellics is from a German analytics company. Initially, the software only offered keyword ranking. It grew over the last few years to now offer two options – a Seller Edition that is designed for Amazon Sellers, and a Vendor Edition for Amazon Vendors. Take a look at some of the features of the Seller Edition. There are seven features included in this package that allows you to better manage your Amazon business. They include:


Most of these features are pretty self-explanatory. The PPC Manager helps you maximize your PPC revenue through improved automation. It does most of the work for you so you don’t have to worry about your advertising spend. The Amazon Ranking Optimizer is a quality keyword tool that optimizes listings and makes it easy to find high volume keywords. This feature – which comes on the back of the company’s 180,000,000 keywords in the Sellics’ database – also lets you monitor how your rankings are developing. It creates a visualization of this, in fact.

Another key feature is the Competitor Monitoring, called the Spy Tool.  With this feature, it allows you to learn who your top competitors are. You can then monitor which keywords they are using and track their daily sales volume. This feature allows you to see the real sales volume of any Amazon product in a second – then, you can make key decisions. Here’s a nice tip for this service. You can set up a hijacker alert using this tool. That means, when a less-than-worthy merchant attempts to latch onto your products at a lower price point to steal your sales, this tool lets you know what’s happening so you can do something about it.

The Cockpit is a nice, easy to use tool, too. It gives you all of the data you need in a fast, easy glance including keyword rankings, performance, profits, sales, PPC performance, and so on. The Cockpit tool gives you quick access to key information you can use immediately.

We also like the Review Management tool. Negative reviews don’t have to be something you learn about a week later. This tool sends you a notification of them right away, allowing you to react fast to them. It also makes it possible for you to comment on these reviews in just one click.

The Product Feature Manager – called Product Detector –  helps you determine which products are right for you based on various factors including reviews, estimated sales, and item weight, for example.

Who Is Sellics For?

Sellics isn’t for those just starting up, though you can certainly use it from the beginning. It is an exceptional option, though, for those who need help building a profitable Amazon business but don’t have the time (or the interest) in managing dozens of individual tools. It is a good option for those who want to see the metrics and the data, as well.

We also find that it has great customer support. That means that even if you are not working to grow your business – instead you are working to establish it – you can benefit from the helpful hands here. The live chat and truly knowledgeable team make a big difference. Even though the navigation and features are easy to use, it helps to know you can get help immediately.

It may be right for you if:

  • You want one software tool to do all of the work for you.
  • You’re after data analytics that you can use immediately and at your fingertips instantly.
  • You don’t want the most high-end features out there – but you want quality.
  • You want an easy-to-use tool that has good customer service to back up your questions.
  • You are ready for growth opportunities.

Who Isn’t Sellics For?

With lots of metrics and data, Sellics may not be right for those just starting out. It is best to use it as a way to analyze where you need to grow for those who are knowledgeable and ready to go.

Keep in mind that most of the tools here are moderate-level tools. That is, if you are looking for the highest-end data analytics, you’re going to find other options available. Because it does everything in one package, nothing is very specialized. Yet, this works fine for most business owners just beginning to work with Amazon tools. It may not be right for you if:

  • You need the highest level of data analytics.
  • You’re in a highly competitive niche that requires a more in-depth understanding of competitors.
  • You want specialized services.

It may not offer the very best options in terms of historical data and there’s no user management tool to create multiple users on the platform. It also does not offer downloadable repairs and doesn’t actually show your return on investment. If these are things important to your business, this may not be the ideal tool.

Sellics Review Collaboration

Reviews from Around the Web

Take a look at what others are saying about Sellics.

Sellics Review

Reviewer AJ K says, “This is a feature loaded system. I was on SellerLabs, and it could not do half the things Sellics does. Not only that, but I can add consultants, assistants, and managers to the account with limited access.” This reviewer gave It 4.5 stars, and also noted, ” Their cost schedule is complicated and expensive. I’d rather pay a flat fee rather than a sliding cost based on my gross Amazon sales.”

Sellics Review

Reviewer Rowland A states, this software “Is the Swiss Army knife of Amazon Seller tool Suites,” and notes ” Sellics replaced four different tools, saved money, gave me an all-in-one dashboard, and it keeps getting better. They keep up with Amazon changes and offer new, innovative features on a regular basis.” Rowland A gave It a 5-star rating.

Our Recommendation:

Sellics is a solid software tool. Because it lumps everything together in one software program, it’s very easy to use. That can speed up the process of managing Amazon reviews. If you are looking for highly specialized data and automation, it may be harder to find here. However, for most Amazon business owners who want good information they can use immediately to improve their listings, Sellics is an exceptional product option.

Are you looking for Amazon Marketing or Amazon Consulting? Click on the link to learn more about our unique approach to Amazon seller reputation management.
Ryan Flannagan
Ryan Flannagan

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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