Social Media Tucson: Facebook
Written by: Ryan Flannagan

What does Social Media in Tucson have to do with my business?

Looking for that surefire way to attract millions of potential consumers without spending a fortune?

Facebook has slowly grown from a social media website into an everyday necessity for maintaining online relationships. With nearly 800 million active users, Facebook is used in almost every country, language and religion. Businesses have discovered that if they are able to target a portion of these users, they might be able to drive in more revenue. Marketing a business page on Facebook is an innovative opportunity that can be accessed for free. Tucson, for instance, is a wide-spread city with thousands of business’. Standing out in the crowd can be very difficult, Facebook’s Business pages attract nearby costumers due to proximity. With a growing student population, social media is a necessity but the marketing will make or break your success. Tucson’s companies struggle to gain online social media attention from a large portion of the student population

Facebook marketing may be difficult and time consuming but worth the effort. Groups and fan pages allow potential customers to find and “like” their favorite pages. This way your companies page will be documented on the users homepage every time you add a new post or update.

There are important factors that go into becoming a success. The most important thing is to make sure your Facebook Business homepage is well designed towards your customer basis. Companies such as Dominos and Red Bull have utilized user feedback on their site for a chance to win a prize. This attracts millions to their page and does not take a lot of time.

Some other helpful tips include:

  • Profile Picture displaying what your company has to offer
  • A related URL ex: (www.facebook.com/starbucks)
    • This allows consumers to easily find your site
  • Install appropriate applicationsfrom other social media site
    • However, too many apps may confuse the user
  • Simple effective pictures and information corresponding to product/service
  • Buy Facebook advertisement space to spread the company’s name
  • Join a similar network in your immediate areas of location and business
  • Post events, as well as anywhere you may be traveling so customers may be able to find you

Tucson is a community filled with business and plenty of consumers. However, grabbing the attention of the audience is not as easy. Through the Facebook, local advertising allows companies’  target audience to easily find their wants or needs. Small Restaurants  will profit if they allow off-hour meals for a cheaper price. Other companies in Tucson, such as clothing, and services now have the ability to develop a solid consumer base as well as market their strengths.

College students use social media religiously. Whether it’s on the computer or phone, Facebook, Twitter, Instragram, and many other media sites accumulate countless hours on a daily basis. Companies have found success by marketing their products to this target audience. Now through these social media sites companies can attract would-be-costumers through different marketing strategies.

Since creating a Facebook page is free, businesses have discovered that much like Groupon or Living Social, customers are attracted to everyday sales at greatly reduced prices. For example, iDazz is a small jewelry company that has struggled selling out its stock of a certain style. However, Facebook has bridged the gap between selling the last few products and finding a great deal for the consumer. On their Facebook Business page, iDazz has been able to focus on its target audience and found success in doing so by increasing their sales exponentially. If a corporation is not finding the business page to be useful, they can full re-create the page with ease.

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