Thunder Canyon Brewery

[post_title]

Website | Brand Development | Digital Marketing

About the Client

This popular brewery and restaurant is home to one of Tucson’s largest draft collections, has two locations in town and is distributed throughout Arizona. Thunder Canyon Brewery has won numerous awards from a wide array of brewer competitions including the World Beer Cup and Great American Beer Festival. They pride themselves on the fact that all of their beers are brewed in house.

Thunder Canyon Brewery

Strategy

Thunder Canyon Brewery (TCB) approached Nuanced Media as they were expanding and needed to reassess their brand identity, digital marketing strategy and website. TCB was launching a new location in downtown Tucson, the website needed to reflect their new, expanded presence in a way that would appeal to the downtown demographic while staying true to their original brand. After much industry research and TCB staff interviews about the vision and direction of the site, we had a good feel for the restaurant’s unique personality. Our design and development teams then created a website that directly illustrated that personality.

To promote their expansion, Thunder Canyon was also looking for better branding and help with social media marketing. Our designers took this opportunity to recreate their logo, creatively stringing together elements of nature and eye-catching color. With the design, they also made the logo’s background transparent, so that it could easily be used across a variety of marketing materials.

Results

Thunder Canyon Brewery launched a new website featuring a dynamic and illustrative, custom-designed logo. The website itself was created so that their beers were the highlight of their visitor’s experience. With an interactive beer menu and backend functionality that allows for easy user accessibility, the site was created with a beer lover in mind.

Through social media marketing, in less than a year, our marketing team started from scratch, growing their social page at such an unprecedented rate that Facebook featured Thunder Canyon Brewery’s Downtown location page on The Facebook for Business Featured Success Stories.

stevetracy_testimonial

We wanted a website that separated us from other breweries and Nuanced Media delivered. Their team did a fantastic job designing a website that showcased our brand. We now use them for all of our digital marketing needs. Their expertise in Facebook marketing has played a big part in the growth of our downtown location.
Steve Tracy, Owner

View Our Other Case Studies