What do you need for your business to successfully market itself in Tucson? Well, one thing is for sure: you need to get your name out there. In such a complex 21st-century marketing landscape, there are several ways you can do this. From our experience as a B2C and B2B marketing agency, we have gathered common ways you can market to and communicate with your customers.

Common marketing sources

• TV
• Radio
• Newspaper/magazine
• Internet
• Press releases
• SEO
• Social media

These are commonly used methods for getting your business’s name out there. So let’s see what some of these entails.

Press Releases

So you have an amazing new product/service and you want to tell the whole world about it, but aren’t sure how to get the word out. Try a press release. You basically write all about the product, talk it up, make sure it is relevant, and show the value it gives to customers. Then send it out to news organizations and watch your customer awareness soar. Here are some tips on how to write a press release.

Internet Marketing

The internet is a prominent and popular way to market to consumers; in this digital age, a website is a necessity. You want to have it designed well so that your customers have an easy time navigating and can actually get where they want to go. Wow them with your easy-to-use website design, and you are likely to keep them coming back for more.

Social Media Marketing

These days pretty much everybody is using social media. It stands to reason that when they are browsing around on there, you want to be there for them to connect with. You can engage them in a conversation regarding your brand and what you have to offer. This is a more relaxed, connected sort of environment. In addition, you can link and drive traffic back to your website from your page on social media sites. Here is an overview of some trends in social media.

SEO marketing

Nowadays, when people want to find the information they use a search engine. They might use this to find information, a company, or make a purchase. The most common search engines are Google, Yahoo, and Bing. After all, people won’t be able to see your awesome website if they can’t even find you in the first place! SEOmoz talks more about SEO and search engines.

But how do these different forms stand up in the Tucson marketing environment? Here in Tucson, you may find fewer options than in a bigger city. There are fewer competitors than in these larger cities such as Phoenix. While solutions can easily be found from anywhere on the web, local solutions can provide more hands-on focus and lasting support for your needs.

Now that you’ve read this, what are your opinions on the Tucson marketing scene? Nuanced Media is a premier Phoenix marketing agency, and our experts are always willing to answer your questions about improving your local marketing strategy.