What You Need to Know About Conversion
Written by: Ryan Flannagan
Hey there! You’ve reached this book midway through. To read from the beginning, click here. 

These last four chapters have provided valuable insight about conversion. Let’s take a moment to review the top five takeaways and reflect on integrating them in our business practices.


Section Two: Five Key Takeaways

  1. Conversion is as important as, if not more important than, attraction.
  2. Applying the scientific method to your conversion metrics drastically improves your yield.
  3. Knowing where to improve your conversion pipeline is as important as knowing how.
  4. Your website is the hub of everything you do online.
  5. Establishing thought leadership can improve your conversion in myriad ways.


Section Two: Five Things to Do This Month

  1. Find out your conversion rate for each part of your pipeline.
  2. Ask clients and potential leads how much value they perceive in your offer.
  3. Find out if a new viewer can find the CTA on your page within five seconds of first glance.
  4. Try a Facebook A/B test for your offers and track the results.
  5. Catalogue all the credibility cues on your website and in your value-added content.


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