It’s no secret that we use WordPress here at Nuanced Media. We love it as a platform for custom development and content management, as it offers a lot of advantages over other content management systems. As an experienced Phoenix web design agency, we’ve even published a few awesome WordPress plugins of our own.
Every now and then, a client or prospective client looks a little shocked when we tell them that we use WordPress. “Isn’t WordPress a little basic?, ” they’ll ask. “I’m afraid my website might outgrow WordPress.”
Our response is always an emphatic, “No. You won’t outgrow WordPress!”
Still, we get the question enough that we wanted to outline a few of the reasons why we use and love WordPress. And why you should, too.
WordPress is Powerful
WordPress has a reputation among some people for being lightweight and not very powerful, which is something we just don’t understand. WordPress powers 14% of the world’s million most-trafficked websites, including some heavyweights like The Wall Street Journal, the New York Times, CNN, UPS, and TechCrunch.
Those companies and brands don’t choose WordPress by accident; they choose it because it is a powerful, feature-rich platform for managing Web content.
We choose WordPress for the same reason.
WordPress is Simple
Some pretty big companies use WordPress, but that doesn’t mean that WordPress is complicated to use. Quite the opposite, actually.
WordPress makes uploading and managing content easy, which helps you keep your costs down. We don’t have to spend as much time uploading and styling out content, and you aren’t beholden to your developer’s hourly rates when your site needs minor tweaks.
WordPress is Customizable
One of the big reasons why we love WordPress is the ability to customize the site using plugins. Plugins are small, easy to install add-ons that add to or change the functionality of your site. The large development community that has sprung up around WordPress is a major advantage of the platform, ensuring that the live website will more closely match your vision thanks to the ability to deeply customize how your site looks and works.
Want an easier way to gauge compliance with SEO best practices? There’s a plugin for that. Need better security for your website? What about a better commenting system, cool contact forms, or some picture galleries? Your imagination’s the limit. There are over 30,000 plugins for WordPress, with more being published every day, giving you granular control over the functions of your site that are most important to you.
As we mentioned before, Nuanced Media has even made a few plugins of our own.
WordPress is Scalable
“Scalable” is one of those business buzzwords that we aren’t too fond of using, but it does perfectly describe WordPress.
As your business continues to grow, your WordPress site grows with you. Do you have an intern who will be managing your blog? No problem. Set up a user account with specific blog-related privileges. Need a new page to describe a new service you’ve just started? Simply make a new page and add the content.
You can have hundreds, even thousands of pages and blog posts, and your site will continue to run as fast as it did on day one. Your site will grow right alongside your business.
WordPress is Search Engine Happiness
Search engines like Google and Bing drive a lot of traffic to websites. In fact, they are the number one driver of traffic to content sites. But simply being in the top 50 results isn’t necessarily good enough; 75% of users never scroll past the first page, and 35% of organic search clicks go to the top three results.
Search engine optimization is a growing sector of digital marketing, and WordPress helps make it easier. From plugins that make site-wide SEO best practices easier, to clean, simple code that makes it easy to index your site, WordPress makes search engines very happy.
When search engines are happy — you’ll be happy — because your site will display higher in search results.
We love doing custom development on WordPress here at Nuanced Media, and these are just a few of the reasons why. Do you love WordPress as much as we do? Hate it? Are you using something else? Let us know in the comments below! Ready to get started with custom WordPress web development? Check out our Website Cost Calculator to estimate the costs of your re-imagined website.
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Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.