We created this guide in order to educate and empower your decisions in the website creation process. Creating a website is a serious investment. If a website is designed correctly–taking into consideration your brand, sales cycle, and target audience–it can lay the foundation for your online brand. Not only that, but your website can be an investment that brings you new clients, establishes new sales funnels, reinforces your reputation, educates your user base and ultimately becomes your best salesperson. The money that you initially invest in a website is an opportunity for business growth and will pay dividends for years to come.
With this guide we aim to educate you and your business, assisting you so that you’re able to differentiate a quality agency from one that cuts corners and delivers subpar products. My hope is that this resource will guide your buying decision, allowing you to make informed decisions up front and help you to choose the most qualified team for your project. When your website is done right the first time there is no need to spend money correcting mistakes in the future–saving you tens of thousands of dollars. If you follow the guidelines set out below and keep an eye out for the designated red flags, you will have the knowledge to decipher whether or not you are choosing an experienced, qualified agency or snake oil salesmen. A digital agency should be your partner, a member of your team, dedicated to presenting you with a website modeled after your vision and optimized to grow your business.
I hope you find the following guide helpful and I wish you the best with your website design project,
Ryan Flannagan and the Nuanced Media Team