Now, let’s run through a few of the top ecommerce CMS platforms that you have at your disposal. If, by the end, you still aren’t quite sure which one is right for you, an ecommerce digital marketing agency can also help you to pick and then help you start on your marketing journey.
First is Shopify, which is a CMS that has been marketed heavily and one that you may have heard of already. On the plus side, it is a highly flexible and accessible platform, as you may have already expected. There are already hundreds of thousands of businesses that rely heavily upon it. Since it is a platform that has everything in one, you are able to set up the store, manage the products that are sold through it, and handle every one of the orders through a single dashboard. One of the other main advantages is that you have the option to integrate it with both eBay and Amazon if this is something that you would like to do. There is also 24/7 support offered for those who need it. There is a wide range of individual apps available that cover everything from marketing to accounting.
Magneto is an open-source ecommerce platform, which essentially means that it allows store owners to build with fewer problems. A range of different business sizes are supported directly through it. Billions of dollars worth of merchandise is directly bought and sold via this particular platform. There are also hundreds of thousands of developers around the world who specifically rely on this platform. There are plenty of extensions available for those who require different features. Just like Shopify, this is one of the main players in the market that is more than worth checking out. Again, it is a relatively simple system to use with its drag and drop functionality. It is also highly fast loading and SEO-friendly as well. For those who are running a number of different storefronts, it could well prove to be the right option for you.
We could not write an article about the best CMS without giving WordPress ecommerce a mention. In fact, this is a system that powers around a third of the internet and has nearly a two-thirds share of the CMS market. As well as offering the basic level of functionality that you would expect from a CMS, there are also plenty of free and paid plugins that are ready and waiting to be added to it. For people who have more than a passing knowledge of CSS and HTML, this means that customizing the code of the website is a potential option that can be utilized here. With a large community ready and waiting to back you up, businesses of all sizes can benefit from using WordPress as their CMS.
OpenCart comes in both a free and paid format, depending on the type of features that you require. This is a platform that has been around for more than two decades, so you can rest assured that plenty of experience has gone into developing it. Since this is a platform that is known for being lighter, this is one of the best ecommerce CMS for small businesses. There are thousands of themes and plugins available, and they are often available at a cheaper rate than the bigger players on the market, such as Magneto and WordPress. Therefore, this is a great option for small and medium companies or those that are just starting out with a smaller budget.
The last one on our list is WooCommerce, which has been growing its market share in a significant way over recent years. It has the supportive features available that give the option for WordPress websites to become ecommerce stores. There are plenty of users that have been attracted by the fact that extensions and themes are available free of charge for online shopping.
These are the main potential options out there that could prove to be the perfect CMS for your company. Ultimately, it is worth doing your own research into each or reaching out to an ecommerce agency to talk through your business plans and come to a decision with the experts about which choice is right for you before building your website together.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.