A call to action, commonly abbreviated as CTA, is a powerful design element incorporated into advertisement strategies. As the name suggests, they are used to trigger an instant response from viewers. Found in everything from banner posters to website copy and emails to social media, standard CTAs include:
- Buy now
- Sign up
5 Reasons Why Your Website Must Use Calls to Action
If you’re not quite sure why a call to action is so important, we’ll explain why. In fact, below, we list five reasons why your website must utilize this marketing tactic.
1. They Remove Confusion
For example, say a potential customer is reading a page detailing one of your products. Without a “Buy now” button in a prominent position, they can quickly become puzzled in terms of what to do next to make a purchase. All it takes is a couple second of confusion for them to become frustrated, leave, and visit a competitor’s site for what they desire.
2. They Boost Conversions
3. They Add Extra Meaning to Content
Every piece of website content you create has the potential to turn visitors into customers. As a result, incorporating CTAs into each content piece makes it more meaningful and ultimately serves a purpose. An informative blog post, for instance, might keep a reader engaged from start to finish, but they’re likely to leave your site – and leave you with a missed conversion opportunity – if there’s no CTA available at the bottom of the page.
With the right roadmap and use of CTAs, your company has a greater chance of succeeding with your content marketing plan. To ensure your success, enlist the help of a marketing agency.
4. Customers Need Them
With CTA buttons, customers have an easy way of knowing what to do next – whether it’s going onto another page or completing a sale.
5. They Encourage Your Sales Funnel
This is where CTAs go hand-in-hand with sales funnels. With brightly colored, eye-catching buttons acting as road signs, those in the funnel will know exactly where to go and buy what you have to sell.
Crafting a Killer Call to Action
You’ve seen those basic examples above. While these absolutely work in certain situations, they’re also generally not the most effective use of a call to action. A general rule is the more information you can cram into a concise CTA, the better for both you and your customers. It ensures you attract the right people to click on your CTA, while the added info lets users know exactly what to expect.
To put together effective, persuasive CTAs, here are a few tips to keep in mind:
Begin With a Strong Command
Provoke Enthusiasm or Emotion
FOMO examples include “Buy today! Limited stock” and “Sales end Friday”. When a potential customer sees a prompt like this, they will find it difficult to ignore.
Test & Tweak
This is also a great opportunity to get a little creative. Test out what does and doesn’t work, make effective tweaks, and refine your CTAs to maximize their effectiveness.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.