The Internet is a fairly new and advanced invention, and for those running any type of business dealing with the Internet can be a frustrating and time-consuming chore. From setting up the initial homepage to updating the website, people are constantly running into problems. Luckily there is a number of different software available to help Tucson business owners. One of the most useful and important of this software is a program called WordPress.

So… What is WordPress?

WordPress is a blogging system that is used for both personal and professional websites. In addition to blogging, WordPress also offers options that help the user create separate web pages. It is simple and easy to sign up for and does not contain any type of spam or advertisements. WordPress also offers a number of different users created themes that can easily visually blend with any company’s website. WordPress allows bloggers to add and edit their entries and allows businesses to give customers information and frequent updates via the Internet. WordPress is also an open-source program, which means that other users are able to create themes and assist in helping the website grow. Plugins are also offered to help add to the visual aspect of the website and give each page a unique look.

Why Use WordPress in Tucson?

Not only is WordPress free, but it also has a simple design. People who are not exactly “The Internet – savvy” can easily use WordPress after reading a couple of simple tutorials. WordPress offers customers a number of different assistance from the setup to the customer’s web page to a FAQ section where the support staff answers all questions. WordPress is the number one most widely used blogging software available to consumers. According to a monthly poll done by Quancast.com, WordPress is the 15^th most visited website outranking other blogging websites such as blogger.com and Tumblr. It is easy to access and is also SEO friendly. SEO or search engine optimization is when websites attempt to gain more visibility through rankings on search engine websites.  Since Tucson WordPress is an SEO friendly program, for users it means that that those who use WordPress are more likely to turn up in a search on Google than those who are not using the program. The SEO aspect of WordPress also sends users’ links to different websites in order to help spread the word about the business, which essentially helps market the product or business. Tucson WordPress also links to different social media outlets such as Facebook and Twitter that can also help spread the word and get more consumer attention. Another perk to using WordPress is that business owners can easily create updates and custom B2B web designs for their customers without going through an official web designer. Creating themes and layouts through web designers can also be unnecessary because hundreds of user created themes are available for everyone to use when designing the look of their blog. Overall, WordPress is a practical tool that should be used by all Tucson businesses trying to run a website for their company. It is convenient, free, and used by a large portion of the Internet community. Using WordPress not saves the Tucson business owner time and money on updating their website, but it also automatically markets the business through SEO.

Nuanced Media is a premier Phoenix web design and marketing agency, and we are always here to answer any questions you have regarding WordPress or web design in general.

Convinced? Try it for yourself at http://www.wordpress.org.