With the amount of effort required to get customers on board, the last thing you want is for them to slip away. This is why it’s essential your business re-engages customers, ensuring they stick around and make future purchases. After all, it’s more likely a loyal customer is created when they’re constantly engaged with your brand.
To further expand on why re-engagement is essential for your business, let’s analyze the benefits gained from this strategy.
The Advantages of Customer Re-engagement
Based on the name, it doesn’t take much effort to recognize what customer re-engagement entails. This is a process where you attract potential leads back to your business, converting them into customers again. As you already understand they are interested in your brand, there’s more chance to get them back buying again than attracting new customers.
Here are a number of benefits gained from re-engaging your customers:
Low Acquisition Cost
Of course, you won’t want to exclusively stick with re-engagement. It’s still vital you attract new customers to your company. Nevertheless, the cost-effective nature of re-engaging customers makes it one of the main reasons to go down this path.
High Return on Investment
The result of this is simple: you know what type of personalized, targeted advertising will generate results with past customers. This then leads to a higher conversion rate with your marketing efforts. To make this goal become a reality, enlist help from an ecommerce marketing agency.
Enhanced Customer Lifetime Value
This is great news because word-of-mouth advertising is among the most effective marketing efforts. People are not experiencing brands pushing their products on them, and they’re receiving advice from those closest to them – aka those they trust most. As a result, they are much more likely to act on a recommendation than an advert they come across.
Oh, and word-of-mouth advertising doesn’t cost you a penny.
Sell At a Premium
With re-engaged customers, this generally isn’t the case. Past customers will be more open to paying those premium prices. This is especially the case if they were pleased with the quality of your products/service in the past.
Gain Valuable Feedback
This type of feedback can be invaluable in identifying new opportunities, the type that has flown under the radar, where you can enhance how your business operates.
Steps to Successfully
You understand the numerous benefits that can be obtained from re-engaging customers. Now it’s time to successfully attract consumers and bring them back to your business. Here are a few tactics to make that a reality:
Understand Why Customers Have Become Disinterested
Learning why they’ve become disinterested is important. This can be done by sending out customer surveys and receiving a clear answer. You can then gain a clearer picture of how to re-engage customers successfully.
Maintain Regular Contact with an Email Newsletter
If you send out a newsletter on a weekly, bi-weekly, or monthly basis, this keeps your business firmly in their mind. This frequent mail also generally won’t be viewed as annoying – particularly if they’re aware you’ll be mailing them this type of communication.
Send Targeted Messaging
Information you can use includes their birthday, past purchases, and pages they visited on your website.
Run Enticing Promotional Campaigns
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.