You probably know your business needs a great website to succeed. More than 57% of small and medium-sized business owners intend to invest in a new and improved website, but finding the right B2B website design company can be more difficult than you’d think. When organizations don’t consider their options carefully, they may end up hiring B2B website design companies that won’t end up helping their business in the long run. If you’re in the process of figuring out which business to business website design companies might be a good fit for your needs, be sure to avoid the three mistakes below:
1. Confusing low cost for high value
Of course, you don’t want to pay more than you need to; you’re running a business, after all. But don’t be fooled by website design companies who say they can build you a great website for very little money. In this case, you need to consider more than just the bottom line. Ultimately, a reputable design firm will help your business grow with their expertise. A website that ends up costing you only a couple of thousand dollars probably won’t get the return you need. You’re much better off spending more and getting more out of it. You should also keep in mind that those “free” perks offered by some companies are likely factored into the cost you’re paying and may not even improve your site or how it functions. Yes, cost is a factor, but remember that you get what you pay for. Weigh your financial options with our Website Cost Calculator.
2. Assuming that specialty means special
Just because some B2B website design companies tend to specialize in building sites for others within your industry does not mean that they’re necessarily the best choice for you. In many cases, these companies have chosen your industry for one reason: it’s profitable for them. If a design firm claims to focus their efforts on your industry, make sure to take a close look at their portfolio. Do all of those sites essentially look the same? Do they contain repetitive content? Does it seem like they’re using the same template for everything? If so, you’re going to want to look elsewhere. You’ll want to work with a company that’s dedicated to building something unique to fit your specific brand, rather than churning out a bunch of very similar sites just to make money.
3. Thinking it’s okay to cut corners
Sometimes, website design costs are hard to swallow. It can be tough to keep the big picture in mind. But for your own sake, don’t try to shave off some of those costs by handling part of the process yourself. Just like you’re an expert in your industry, website designers are experts in theirs. By trying to save money and writing your own web content or using your own low-quality photos, your website won’t look as good as won’t get the traffic you’re looking for. You might be saving a thousand dollars with DIY, but the result could end up costing you a lot more. B2B website design companies know how to effectively create your site and content in a way that results in more web traffic and customers. Simply put, you’re hiring these trained professionals for a reason. Don’t try to take on their job, too!
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.