Amazon Seller Consulting

Navigate online retail with real Amazon consulting experts

Researched, Strategic and Targeted

As a premier digital marketing agency, Nuanced Media offers Amazon service solutions to sellers ready to open an Amazon store. We understand that your Amazon Storefront and products are unique to your company and should be treated accordingly. Collaboration, competitive research, and marketing strategy are integrated into understanding your client base and what drives their purchasing decisions. It’s not always easy to go about it alone – that’s why Nuanced Media is here to help navigate Amazon and the future of online retailing. Discover how you can get high-quality help from our Amazon Consulting Experts, fast.

80%

Reduction in Advertising Cost of Sale

2.5k

List of Highly Engaged Individuals

Why Use Amazon Consulting Services with Nuanced Media?

By investing in Nuanced Media’s Amazon Seller Consulting services, you’re solidifying your company’s future as a market leader on Amazon. With our expertise, as well as data-backed strategies, we can develop a comprehensive strategy that — when launched — will deliver the following benefits:

Improve Your Amazon Sales

Optimize Your Product Listings

Increase Your Amazon Reviews

Boost Your Amazon Advertising ROI

1

Maximize Your Amazon Presence

Decrease Your Advertising Cost of Spending (ACoS)

Improve Your Amazon Sales

Boost Your Amazon Advertising ROI

Increase Your Amazon Reviews

Optimize Your Product Listings

1

Maximize Your Amazon Presence

Decrease Your Advertising Cost of Spending (ACoS)

Book an "Ask Us Anything" Amazon Consultation

Our Clients 

Moo
World custom business card leader expanding into the notebook space.

View Their Listing →

RBar

Snack company fueling the entire family with wholesome energy.

View Their Listing →

Unisox

Providing a diverse range sock styles and designs for unique self expression.

View Their Listing →

Greenline Goods

Delivering customized luxury goods for every occasion.

View Their Listing →

Start Earning 3x More a Month Selling on Amazon with the Amazon Action Plan

What Do You Gain When Working with Nuanced Media?

You will be presented with a plan for progress using the specific Amazon platforms and programs that suit your needs and time frame. The plan will include suggestions for how to manage the growth of your Amazon sales channel as your sales volume increases. We want to provide you with a unique strategy specific to your business needs and your sales goals. We’ll offer you transparent solutions by defining opportunities that get you the best results and identify any other possibilities for better margins in your overall e-commerce business operations and workflow.

Unparalleled Strategy & Consulting

Nuanced Media has a complete and comprehensive knowledge of Amazon and Amazon Marketing Consulting. This allows us to provide our clients with a full understanding of their strategic options and the future possibilities of adapting to online retailing. We provide clients with a successful foundation to properly build and market Amazon Storefronts, optimize branding of product listings, ongoing analysis, monitoring, and more.

Unmatched Expertise

Our team at Nuanced Media includes experts who have worked both inside and outside the world of Amazon Seller Performance. Our approach to Amazon Seller Consulting is holistic but very much process-driven. We are consistently analyzing accounts to provide the best results for brands interested in taking a long-term approach to their Amazon strategy and goals. We understand the Amazon system and we have the tools necessary to help you understand, too.

Our Experience

Our team of Amazon Consulting Experts has over 30 years of combined Amazon, Broader E-commerce, and Digital Marketing experience. This experience has produced over $250,000,000 in online sales. When you work with Nuanced Media and our Amazon Marketing Consultants, you are getting an experienced team that knows what to do on and off the Amazon platform to provide you the highest ROI possible.

Conquer Amazon with this
FREE E-Series
30+
Years of Experience
100+
Satisfied Clients
$250M
Products Sold Online

What Types of Amazon Marketing Consulting Services Do We Offer?

Amazon SEO Consulting

Become a leader in not only the Amazon Marketplace but also its industry with our Amazon SEO Consulting services. With more reputation, your company earns more products sales and profits, which allows you to grow your operations. As a part of your consultation, our team researches your competitors and their strategies. We also conduct an in-depth audit of your storefront and product listings, and we discover opportunities that can help your business improve its online visibility on Amazon.

Amazon Store Consulting

Accelerate the impact of your Amazon Store, from increased sales to improved brand awareness, with our data-driven Amazon consulting services. As a part of your consultation, our team completes an in-depth assessment of your Amazon Store. In coordination with our audit of your Amazon Store, our team also investigates the storefronts of your competitors. Following our in-depth reviews, our team can develop a series of recommended and data-driven improvements.

Amazon Product Optimization

Improve the ranking of your product listings in the search results of shoppers with our Amazon product optimization consulting services. Like our Amazon consulting services for SEO and PPC, we begin by reviewing your market, competitors, and product listings. We analyze several other features of each of your product listings, including product title, targeted keywords, product description, product images, and more!

Amazon PPC Consulting

Lower your ACoS. Increase your product sales. Maximize your profits. With our Amazon PPC consulting services, your company can achieve each of these goals and more. When you partner with Nuanced Media and our team of expert consultants, our team completes an in-depth research of your advertising strategy and your competitors.

Amazon Content Consulting

Optimize your brand content and your marketing content with our Amazon consulting expertise for your products. With improved content for your product listings, you can research and convert all of your target shoppers. We analyze content quality the way that Amazon does, and constantly monitor your listings for unauthorized modifications. We focus on auditing your product listings, researching your target shopper, and assessing your keyword strategy. That way, your business can increase its product sales and maximize its profits.

Amazon Photography Consulting

Increase your ranking in Amazon search results, boost your product sales and profits, and improve your target shoppers’ experience with our Amazon consulting services for photography. This service provides your Amazon store with helpful recommendations for maximizing the impact of your product images. Like our other consulting services, we audit you and your competitor’s product images. We then provide actionable recommendations, like developing new photos that show your product’s different uses to persuade shoppers to buy.

Want to Learn More About Selling on Amazon? Check Out These Additional Resources

Amazon Consulting FAQ

My e-commerce business is successful, why do I need Amazon and Amazon Consulting?
There’s little doubt that Amazon is the largest marketplace for most product sellers – it accounts for 46 percent of all product searches consumers perform today. Having a successful e-commerce site right now is good news – that means customers are interested in your product and willing to buy from you. That also means those customers are just the tip of the iceberg. With Amazon consulting services from Nuanced Media, we can ensure Amazon’s customers – those that are not getting to your site – learn about your product and begin buying. We create a multi-channel stream of business for your company, which means scaling far beyond your current sales in many cases.
I think I’m doing well with e-commerce on Amazon, but I’m not confident I’m doing the best I could. What could I be doing wrong?

There are numerous mistakes you could be making (or you could be doing everything just fine). The most common problem though is retail readiness. Your product needs to be able to, at the very minimum, meet some basic requirements. Before you launch on the site, you need:

  • At least six photos with annotations
  • Optimized content based on keyword research (title, features, backing search terms)
  • At least five reviews and ½ stars or more
My Amazon business needs some help, but I don’t know where to get started. Can you provide me with guidance, information, and support for Amazon PPC?
Yes! Our team at Nuanced Media is available to work closely with you to help you to perform at the very best possible level by creating an advanced strategy. Our Amazon experts work with you to educate you, train you, and provide you with the research you need to achieve your goals. Our education materials, which use Loom, are the best training tools you’ll have access to. They are broken down to be easy to understand and beneficial at every stage of the process. You can use our services as fully hands-on or completely hands-off, depending on your needs and goals.
I have steady sales from Amazon, but the margins are so high. What can I do to get more sales at my e-commerce website to reduce those costs?
If you’re doing well on Amazon marketplace already, that’s a significant accomplishment. It also means that the market wants your products. Here’s the thing – you can do well on Amazon and on your e-commerce marketplace, reclaiming more of your profits as you go. You’ll need to create a multi-channel business that’s built-in key strategies that we can help you with creating and implementing. A custom strategy will provide you with the best route to reaching all of your customers and can work to move many of them back to your website. We encourage you to speak to our Amazon and e-commerce strategy experts to help you develop a successful approach.
Which is right for me? Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM)?
  • If you plan to choose Fulfilled by Merchant and remain with the current 3p fulfillment system, you have three options, Standard Fulfilled by Merchant, Premium Shipping, and Seller Fulfilled Prime.
  • When comparing them, you’ll notice the biggest differences come from how tight the service level agreement is that you agree to with Amazon. For example, in the standard FBM, you may agree to get the product to the customer within seven business days with standard shipping whereas with the Premium shipping model may have that at just 5 days, and Seller Fulfilled Prime model may require three days.
  • For most businesses, the only worthy option here is seller Fulfilled Prime. That’s because it has an impact on Amazon’s likelihood to rank your product on the sink better. You can still improve ranking without it, it just takes a bit more strategizing and effort to get to that point. Premium Shipping doesn’t offer any benefits and only encourages Amazon to scrutinize your listing more so.
  • Because you are juggling so many variables with the FBM method, we often recommend choosing FBA instead. There are some exceptions to this, such as you have a strong business case against doing so, such as inventory requirements or contractual agreements to 3PLs that warranty going a different route.
I’m confused by the FBA Fees and MCF Fees? Which one is really better for my company?

It’s not hard to get overwhelmed by the complexity of these options. The chart below breaks them down a bit clearer for you. It’s a look at the fees you will pay when you sell on Amazon and your own e-commerce website using either FBA or MCF.

Our Sample Item
Item Kitchen Product: Set of Plastic Mixing Bowls
Quantity Sold 1
Size Standard-size Large; weighs 2-lbs.
Selling Price $25.00 (sold in March for FBA fee dating)
Shipping Charge

No shipping charges added to the customer’s order

FBA: Qualifies for Prime Free Shipping

MCF: You offer free shipping on your website for orders $25 & over

Wholesale Cost $7.00
FBA Fees vs. MCF Fees – How They Stack Up
Fulfillment & Other Fees Sold on Amazon & Fulfilled via FBA Sold on Website & Fulfilled via MCF
FBA / MCF Fulfillment Fee $4.71 $5.95
Inventory Storage Fee (1 month) 64¢ 64¢
Inbound Shipping to FBA $1.60 $1.60
Amazon Seller Fee (15%) $3.75 None
Total Fees $10.70 $8.19
Calculate Profit
Selling Price $25.00 $25.00
Less Product Cost -$7.00 -$7.00
Less Total Fees -$10.70 -$8.19
Total Profit $7.30 $9.81

As you can see, Amazon’s Seller Feesmake our set of mixing bowls less profitable when sold on Amazon compared to on our own website. However, in both cases, we’re more than doubling our $7 cost, which is considered a decent return, especially on Amazon sales where the seller fees heavily impact profits.

You’ll need to look at your own profit calculations to make clear decisions for your products. However, when doing so, look at the estimates using multi-unit orders and include other factors. This should include any shipping fees that you charge for those orders that are made at your own e-commerce website. It matters when you are selling on the volume that Amazon allows for you to achieve.

The Amazon Action Plan Has Helped Businesses Sell Over $250,000,000 in Products
The Amazon Action Plan Has Helped Businesses Sell Over $250,000,000 in Products

What Our Amazon Clients Are Saying

Nuanced Media has worked with 150+ clients locally, nationally, and internationally. Hear what some of them have to say.

Hugh Garvey

President
at EOI Tech

I’ve had experience with many aspects of running a business, but never marketing, especially in today’s environment. Luckily, I know Ryan, so when the time came to improve our market reach I turned to Nuanced Media. Frankly, as a small business, it was a fairly large investment for us, but Ryan’s team worked to maximize the return on that investment. If you do a Google search for the services we offer, we are there front and center – the number one hit. You can’t ask for better than that.

Jonathan Ross

Owner & Founder
of Greenline Goods

Having maintained an active Amazon seller account before coming to Nuanced, I was looking to keep up with the competition and make sure that my listings & pay-per-click campaigns were functioning at the highest level possible. Nuanced helped tremendously to optimize my seller account for profits. After 3 months of working with Nuanced, my profits increased 29% month-over-month and they helped to define and improve my branding, which allowed me to expand to additional sales channels. I have been highly impressed by the strategies Nuanced uses to keep Amazon sellers performing at the top of their game.

Thomas Estrada

Cricket
Wireless

The amount of knowledge the Nuanced Media’s team brings to the table is impressive. We are doing things we have never imagined we would be doing. What’s great about everything is we are able to track and gauge our initiatives to see what’s working and what’s not. Thanks Nuanced Media!