Amazon Consulting Services

An Amazon Consultant is a professional who provides expert advice and guidance on establishing your business on the Amazon e-commerce platform. Your Amazon consultant will provide hands-on insight into the steps needed for your business to start selling products on Amazon. The work of an Amazon Consultant is customized to fit your needs, which means these professionals typically create individualized strategies for your business based on the product category, sales history, and competition.

Consultants help to identify opportunities, build strategies for success, and educate you on the steps for being successful on the platform. They are problem-solvers, innovative solution providers, and trusted professionals who can help you build a strong presence on the site as you establish your Amazon storefront.

Yes, Amazon offers the Strategic Account Services (SAS) Core program. It provides Amazon third party sellers with a dedicated account manager that works for Amazon. This account manager can provide some core services, including providing listing feedback and offering insights into logistics. They can make recommendations and help you manage your Amazon problems and cases.

HOWEVER, SAS Core does not replace the services of an Amazon Consultant. SAS Core provides you with some guidance and direction. They DO NOT do any of the work for you. Your Amazon Consultant will help you create the listing for each product, build out your storefront, manage its technical aspects, and ensure that your storefront is optimized for the best possible results. They do the legwork for you and ensure you have the best strategies in place.

You can obtain an Amazon account manager through the SAS Core program provided by Amazon. To be eligible for an account manager from Amazon through this program, you must have an active Professional selling account in good standing with the company. If you have multiple selling accounts, you can complete the application for an account manager with your email address and unique Merchant Token for each of your accounts.

You can also obtain an account consultant with Nuanced Media. If you want a more streamlined solution that is easier to establish and far more efficient at handling the set-up and management of your storefront, allow our team to support your needs.

An Amazon Fulfillment by Amazon (FBA) Consultant is a professional tasked with creating new listings and processing orders. Your FBA Consultant can also help you develop competitive strategies that allow you to see a potential increase in your sales. These professionals have the task of helping you navigate the running of your business on the Amazon e-commerce platform.

With the help of an Amazon Consultant, your can establish or update your storefront as well as product listings to be better optimized for success. This allows many businesses to improve their Amazon sales, reduce their average cost of spending (ACOS), increase their Amazon reviews, and boost Amazon advertising ROI.

There are numerous mistakes you could be making (or you could be doing everything just fine). The most common problem though is retail readiness. Your product needs to be able to, at the very minimum, meet some basic requirements. Before you launch on the site, you need:

• At least six photos with annotations
• Optimized content based on keyword research (title, features, backing search terms)
• At least five reviews and ½ stars or more

If you plan to choose Fulfilled by Merchant and remain with the current 3p fulfillment system, you have three options, Standard Fulfilled by Merchant, Premium Shipping, and Seller Fulfilled Prime.

When comparing them, you’ll notice the biggest differences come from how tight the service level agreement is that you agree to with Amazon. For example, in the standard FBM, you may agree to get the product to the customer within seven business days with standard shipping whereas with the Premium shipping model may have that at just 5 days, and Seller Fulfilled Prime model may require three days.

For most businesses, the only worthy option here is seller Fulfilled Prime. That’s because it has an impact on Amazon’s likelihood to rank your product on the sink better. You can still improve ranking without it, it just takes a bit more strategizing and effort to get to that point. Premium Shipping doesn’t offer any benefits and only encourages Amazon to scrutinize your listing more so.

Because you are juggling so many variables with the FBM method, we often recommend choosing FBA instead. There are some exceptions to this, such as you have a strong business case against doing so, such as inventory requirements or contractual agreements to 3PLs that warranty going a different route.

It’s not hard to get overwhelmed by the complexity of these options. The chart below breaks them down a bit clearer for you. It’s a look at the fees you will pay when you sell on Amazon and your own e-commerce website using either FBA or MCF.

As you can see, Amazon’s Seller Feesmake our set of mixing bowls less profitable when sold on Amazon compared to on our own website. However, in both cases, we’re more than doubling our $7 cost, which is considered a decent return, especially on Amazon sales where the seller fees heavily impact profits.

You’ll need to look at your own profit calculations to make clear decisions for your products. However, when doing so, look at the estimates using multi-unit orders and include other factors. This should include any shipping fees that you charge for those orders that are made at your own e-commerce website. It matters when you are selling on the volume that Amazon allows for you to achieve.