Amazon Seller Consulting
Navigate online retail with real Amazon consulting experts
Researched, Strategic and Targeted
As an Amazon Agency, we begin by analyzing the existing campaigns, establishing best practices, and focusing on getting your Total Advertising Cost of Sale (TACoS) down. We then focus on refinement and return on investment. A custom-designed Amazon marketing campaign delivers value, connects with your target market, and is refined and improved upon. A Nuanced Amazon marketing campaign sees the bigger picture, acts with purpose, and measures results.
As Featured In
Researched, Strategic and Targeted
As a premier digital marketing agency, Nuanced Media offers Amazon service solutions to sellers ready to open an Amazon store. We understand that your Amazon Storefront and products are unique to your company and should be treated accordingly. Collaboration, competitive research, and marketing strategy are integrated into understanding your client base and what drives their purchasing decisions. It’s not always easy to go about it alone – that’s why Nuanced Media is here to help navigate Amazon and the future of online retailing. Discover how you can get high-quality help from our Amazon Consulting Experts, fast.
Why Use Amazon Consulting Services with Nuanced Media?
Nuanced Media can provide you with answers, guidance, and support as you work to build your business on the site. As an Amazon consulting service, we want to help you identify opportunities, create strategies for successfully building your business, and educating you on the steps you need to take right now to see results. What can Amazon consulting experts do for your company? Perhaps you’ve seen Amazon FBA success stories and want to know how you can embrace this opportunity. Or, you could have a current storefront in place, but you’re struggling to reach sales.
Perhaps you’ve put a lot of money into your current Amazon storefront without seeing a lot of success. You may have trouble learning how to stand out in a company with millions of other products. Let us help you. We strive to be the best Amazon consultants. We provide up-to-date strategies, exceptional service, and a wide range of guidance to help businesses in all industries to find their niche on Amazon.
Improve Your Amazon Sales
Optimize Your Product Listings
Increase Your Amazon Reviews
Boost Your Amazon Advertising ROI
Maximize Your Amazon Presence
Decrease Your Advertising Cost of Spending (ACoS)
Improve Your Amazon Sales
Boost Your Amazon Advertising ROI
Increase Your Amazon Reviews
Optimize Your Product Listings
Maximize Your Amazon Presence
Decrease Your Advertising Cost of Spending (ACoS)
80%
Reduction in Advertising Cost of Sale
↓
2.5k
List of Highly Engaged Individuals
↓
Start Earning 3x More a Month Selling on Amazon with the Amazon Action Plan
What Do You Gain When Working with Nuanced Media?
You will be presented with a plan for progress using the specific Amazon platforms and programs that suit your needs and time frame. The plan will include suggestions for how to manage the growth of your Amazon sales channel as your sales volume increases. We want to provide you with a unique strategy specific to your business needs and your sales goals. We’ll offer you transparent solutions by defining opportunities that get you the best results and identify any other possibilities for better margins in your overall e-commerce business operations and workflow.
Maximize Your Amazon Opportunity
Optimization | Advertising | Strategy
FREE Amazon Listing Analysis
Discover what your Amazon account is missing
$100s of Millions
100+clients
growing daily
30+ years
Amazon, e‑commerce & digital marketing experience
FREE Amazon Listing Analysis
Discover what your Amazon account is missing
What Types of Amazon Marketing Consulting Services Do We Offer?
Amazon SEO Consulting
Become a leader in not only the Amazon Marketplace but also its industry with our Amazon SEO Consulting services. With more reputation, your company earns more products sales and profits, which allows you to grow your operations. As a part of your consultation, our team researches your competitors and their strategies. We also conduct an in-depth audit of your storefront and product listings, and we discover opportunities that can help your business improve its online visibility on Amazon.
Amazon Store Consulting
Accelerate the impact of your Amazon Store, from increased sales to improved brand awareness, with our data-driven Amazon consulting services. As a part of your consultation, our team completes an in-depth assessment of your Amazon Store. In coordination with our audit of your Amazon Store, our team also investigates the storefronts of your competitors. Following our in-depth reviews, our team can develop a series of recommended and data-driven improvements.
Amazon Product Optimization
Improve the ranking of your product listings in the search results of shoppers with our Amazon product optimization consulting services. Like our Amazon consulting services for SEO and PPC, we begin by reviewing your market, competitors, and product listings. We analyze several other features of each of your product listings, including product title, targeted keywords, product description, product images, and more!
Amazon PPC Consulting
Lower your ACoS. Increase your product sales. Maximize your profits. With our Amazon PPC consulting services, your company can achieve each of these goals and more. When you partner with Nuanced Media and our team of expert consultants, our team completes an in-depth research of your advertising strategy and your competitors.
Amazon Content Consulting
Optimize your brand content and your marketing content with our Amazon consulting expertise for your products. With improved content for your product listings, you can research and convert all of your target shoppers. We analyze content quality the way that Amazon does, and constantly monitor your listings for unauthorized modifications. We focus on auditing your product listings, researching your target shopper, and assessing your keyword strategy. That way, your business can increase its product sales and maximize its profits.
Amazon Photography Consulting
Increase your ranking in Amazon search results, boost your product sales and profits, and improve your target shoppers’ experience with our Amazon consulting services for photography. This service provides your Amazon store with helpful recommendations for maximizing the impact of your product images. Like our other consulting services, we audit you and your competitor’s product images. We then provide actionable recommendations, like developing new photos that show your product’s different uses to persuade shoppers to buy.
The Amazon Action Plan Has Helped Businesses Sell Over $100,000,000 in Products
The Amazon Action Plan Has Helped Businesses Sell Over $250,000,000 in Products
Amazon Consulting FAQ
My e-commerce business is successful, why do I need Amazon and Amazon Consulting?
I think I’m doing well with e-commerce on Amazon, but I’m not confident I’m doing the best I could. What could I be doing wrong?
There are numerous mistakes you could be making (or you could be doing everything just fine). The most common problem though is retail readiness. Your product needs to be able to, at the very minimum, meet some basic requirements. Before you launch on the site, you need:
- At least six photos with annotations
- Optimized content based on keyword research (title, features, backing search terms)
- At least five reviews and ½ stars or more
My Amazon business needs some help, but I don’t know where to get started. Can you provide me with guidance, information, and support for Amazon PPC?
I have steady sales from Amazon, but the margins are so high. What can I do to get more sales at my e-commerce website to reduce those costs?
Which is right for me? Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM)?
- If you plan to choose Fulfilled by Merchant and remain with the current 3p fulfillment system, you have three options, Standard Fulfilled by Merchant, Premium Shipping, and Seller Fulfilled Prime.
- When comparing them, you’ll notice the biggest differences come from how tight the service level agreement is that you agree to with Amazon. For example, in the standard FBM, you may agree to get the product to the customer within seven business days with standard shipping whereas with the Premium shipping model may have that at just 5 days, and Seller Fulfilled Prime model may require three days.
- For most businesses, the only worthy option here is seller Fulfilled Prime. That’s because it has an impact on Amazon’s likelihood to rank your product on the sink better. You can still improve ranking without it, it just takes a bit more strategizing and effort to get to that point. Premium Shipping doesn’t offer any benefits and only encourages Amazon to scrutinize your listing more so.
- Because you are juggling so many variables with the FBM method, we often recommend choosing FBA instead. There are some exceptions to this, such as you have a strong business case against doing so, such as inventory requirements or contractual agreements to 3PLs that warranty going a different route.
I’m confused by the FBA Fees and MCF Fees? Which one is really better for my company?
It’s not hard to get overwhelmed by the complexity of these options. The chart below breaks them down a bit clearer for you. It’s a look at the fees you will pay when you sell on Amazon and your own e-commerce website using either FBA or MCF.
Our Sample Item
| Item | Kitchen Product: Set of Plastic Mixing Bowls |
| Quantity Sold | 1 |
| Size | Standard-size Large; weighs 2-lbs. |
| Selling Price | $25.00 (sold in March for FBA fee dating) |
| Shipping Charge | No shipping charges added to the customer’s order FBA: Qualifies for Prime Free Shipping MCF: You offer free shipping on your website for orders $25 & over |
| Wholesale Cost | $7.00 |
FBA Fees vs. MCF Fees – How They Stack Up
| Fulfillment & Other Fees | Sold on Amazon & Fulfilled via FBA | Sold on Website & Fulfilled via MCF |
| FBA / MCF Fulfillment Fee | $4.71 | $5.95 |
| Inventory Storage Fee (1 month) | 64¢ | 64¢ |
| Inbound Shipping to FBA | $1.60 | $1.60 |
| Amazon Seller Fee (15%) | $3.75 | None |
| Total Fees | $10.70 | $8.19 |
| Calculate Profit | ||
| Selling Price | $25.00 | $25.00 |
| Less Product Cost | -$7.00 | -$7.00 |
| Less Total Fees | -$10.70 | -$8.19 |
| Total Profit | $7.30 | $9.81 |
As you can see, Amazon’s Seller Feesmake our set of mixing bowls less profitable when sold on Amazon compared to on our own website. However, in both cases, we’re more than doubling our $7 cost, which is considered a decent return, especially on Amazon sales where the seller fees heavily impact profits.
You’ll need to look at your own profit calculations to make clear decisions for your products. However, when doing so, look at the estimates using multi-unit orders and include other factors. This should include any shipping fees that you charge for those orders that are made at your own e-commerce website. It matters when you are selling on the volume that Amazon allows for you to achieve.
Want to Learn More About Selling on Amazon? Check Out These Additional Resources
What Our Amazon Clients Are Saying
Nuanced Media has worked with 150+ clients locally, nationally, and internationally. Hear what some of them have to say.
Judy Nural
President/Owner
at Microdermamitt, Inc
We have been exceptionally pleased with Nuanced Media. They are extremely knowledgeable, professional, personable and really understand your goals and objectives. I would highly recommend them for your business.
Jonathan Ross
Owner & Founder
of Greenline Goods
Having maintained an active Amazon seller account before coming to Nuanced, I was looking to keep up with the competition and make sure that my listings & pay-per-click campaigns were functioning at the highest level possible. Nuanced helped tremendously to optimize my seller account for profits. After 3 months of working with Nuanced, my profits increased 29% month-over-month and they helped to define and improve my branding, which allowed me to expand to additional sales channels. I have been highly impressed by the strategies Nuanced uses to keep Amazon sellers performing at the top of their game.
Natasha Berthiaume
Senior Brand Manager
at MOO
It’s been great working with Nuanced Media so far. They’re super knowledgeable and we appreciate their expertise and guidance. We’re big fans of their agile ways of working – that’s really valuable when we have so many different teams contributing to the success of getting our project live. They’re also very approachable and friendly people, which is really important to us.