The B2B Website Design Mistakes That Are Driving Away Customers
Written by: Ryan Flannagan

Quality digital marketing starts with quality B2B website design. By optimizing your site pages, choosing the right layout, and adding the right features, you can attract potential clients to your site and keep them there. But if you are slipping up on your web design, you could actually be driving clients away. In fact, a recent survey found that 94% of people cited web design as the main reason why they mistrusted or rejected a website. If you are tired of watching your bounce rate climb higher and higher, then it’s time to take a long, hard look at your business to business website design.

 

Because if you are making any of the following web design mistakes, you could be at risk of driving potential customers away.

 

1. Slow Loading Time

When a website takes more than a few seconds to load, chances are that the client is going to click away until they find a competitor that doesn’t make them wait. Slow loading times usually happen when your code is too bulky or your site features are too complex. Clean the code and pinpoint features that you can simplify.

2. Lack Of Calls To Action

The key to B2B marketing is sticking to a clear sense of purpose. Your clients know why they are browsing your website, so you need to offer clear next steps. In modern web design, that doesn’t just mean adding “Call us today!” to your web copy. Contact forms, modal windows, and click-to-call features are all great ways to turn visitors into leads.

3. Cluttered Design

Again, B2B clients know what they are looking for. This means that it’s your job to help them find this information. By having a crowded design, they may get lost in all of the excess. Keep your design clean and easily navigated to guide them exactly where you want them to go.

4. Missing Or Buried Blog

If your business is not blogging, you could be missing out on a key boost to your SEO. The same goes if your blog is buried or completely void of keywords. To solve this issue, create a navigation page directly to your blog, and then fill that blog with useful information.

5. Absent Social Links

B2B marketing strategies should be integrated, so that means engaging your users on social media as well. Today, your social media marketing, web design, and SEO can’t be siloed off from each other. You likely have your website link on your social pages, but do you have your social links on your website? By leading clients to follow you on social media, you can continue engaging them in the future as well.

By fixing these common B2B website design errors, you will be one step closer to a flawlessly optimized site. Remember that the best way to achieve this is to work with a business to business website design company that knows how to attract and convert leads online. By doing so, you can work with trained professionals who have the knowledge and skills necessary to help you get the most out of your digital marketing dollars.

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