Grand Canyon Whitewater

Client Profile

Grand Canyon Whitewater, a team of rafters who have been around since the 1970s, are passionate about one thing: adventure. Through decades of guiding and rafting the Colorado River, this team has grown to be an innovative, dynamic and well-respected Grand Canyon rafting outfitter.

  • Trips include Full Canyon, Partial Canyon, and Specialty trips
  • Partners with Leave No Trace Center for Outdoor Ethics Fund
  • Passionate about giving people the experience of a lifetime

Grand Canyon Whitewater came to Nuanced Media so that their online audience can experience exactly what Grand Canyon Whitewater has to offer.

Inspirations

Strategy

Armed with high-resolution photography and visually stunning photos and videos, our team imagined a website that transported you to the great wonder of the world – the Grand Canyon. Leveraging real pictures of guides, visitors, and the canyon itself made the rest of the design flow naturally to support these stunning images. Developing the site with sleek animations and flowing functionality made the website come to life. Integration with their Arctic reservation system was a functionality that pushed the site above and beyond, and offered all the information potential customers would want in one, beautifully designed, place.

Design Process

Grand Canyon Whitewater came to Nuanced Media so that their online audience can experience exactly what Grand Canyon Whitewater has to offer. Using functionality that pushed the site above and beyond, and offered all the information potential customers would want in one beautifully designed place helped Grand Canyon Whitewater to achieve the company image they desired. The final result was:

  • Integration with Arctic Reservation System
  • Sleek animations and flowing functionality

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Avenir Next

Features

When we started their website, we knew the homepage had to be highly engaging and elicit a feeling of adventure. The team at GCW expressed that their customers were often unsure of what kind of excursion they wanted to go on so we needed to move customers from daydreaming about a journey to planning one.

Businesses in the Adventure Tourism industry rely heavily on testimonials from their past clients to validate their credibility. We wanted to maximize these testimonials by adding rich imagery of past trip and introduce potential customers to their future guides. The final results were a:

  • Video header
  • Trip quiz to recommend packages based on preferences
  • Dynamic and engaging testimonials with high resolution images
  • Gallery of guide profiles
  • Reservation system API Integration

Results

The end results were nothing but spectacular. The interactive website allows viewers to experience Grand Canyon Whitewater first hand while personal testimonials bring everything together. Implementing functional Adventure Quizzes allows visitors to figure out what trip will be best for them, creating an even more customized experience. Now, a beautiful website matches Grand Canyon Whitewater’s beautiful services they have to offer.

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