How Important is a Business Website?
Written by: Ryan Flannagan

Everyone knows that every business needs to be online. If you are not online, then does your business really exist? However, we never really ask ourselves why does my business need to be online? In the following article, we will go over why your business’s website is most likely the first point of contact for potential clients, strategic partners and future employees and how this could make or break your business.

Point of Contact: Your website is most likely the first point of contact.

Having a professional looking website that presents your business’s brand appropriately to potential clients, strategic connections, and future employees is important. How important? According to a study conducted by comScore and iProspect, it is twice as likely that potential clients will visit your website before visiting your physical location.

Two-thirds of shoppers begin the shopping process online; one in five starting at a retail site (the most frequent starting point among all retail shoppers); one in 10 starting at a physical store. -Iporspect/comScore

How you present your company as a first point of contact to your clients could make or break your business. If clients come to your site and like what they see, then they are likely to follow up and visit or call your physical location.

73% of online activity is related to local content; 74% of internet users perform local searches and of this percentage 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore / Google).

The main hub of your company’s online presence is its website. The website represents your company’s brand to millions of clients who are just one click away.  In the current era, your company and its competitors will most likely be using Google Places, Yelp, LinkedIn, Twitter, and Facebook to promote and socialize products and services. However, your website is still the central hub where social media marketing, online ad campaigns, and traditional marketing revolve. Furthermore, your company’s website is twice as likely to be the first point of contact for clients. This can lead to sales and profitability; therefore, it should be considered one of the highest priorities for any business. Nuanced Media is a premier Phoenix web design agency, and we welcome any questions you may have regarding web design and optimization.

Ryan Flannagan
Ryan Flannagan

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed, CNBC, and Modern Retail.

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