It’s no secret that good web design is important. But are you doing enough to ensure your business to business website design is the best it can be? Almost 44% of consumers will leave a website if it lacks contact information, so what is your site lacking? Could it be better? Keep reading to learn exactly what your business to business website design needs to help your digital marketing strategy.
Avoid the Hard Sell
It can be extremely tempting to go straight for the sale with promotional banners and popups on your website. But whatever you do, resist it! One of the most important things to remember is that business to business sales typically take longer than business to consumer sales. Your website needs to serve as the first step toward building a relationship with your potential clients.
One of the worst things B2B marketing sites can do is ignore the importance of navigation. Not only does it help visitors on your site find their way around, it can actually encourage them to visit more important pages on your site that they may need to see. The best way to do this? Focus on intuitive navigation design. If your visitors are on a page with content about financial planning, it’s a reasonable leap to assume that from there, they may want to view contact information for a financial adviser at your company. Simple things like suggesting related pages on your site can help increase traffic and engagement with your site on an individual basis.
While it would be nice if every visitor to your site made a purchase during their initial visit, it’s highly unlikely. That being said, B2B website design services and marketing agencies can help you reconnect with those customers through remarketing. This involves positioning targeted ads in front of an already defined audience. In this case, it’s people who have already visited your website.
These are just a few things that can help create a successful B2B website. What are you waiting for? Make sure your website is holding up and doing the best it can to help you build customer relationships. Thinking about web redesign? Start your research with our Website Cost Calculator.