Krush Kandy

E-commerce website and social media marketing for a leader in fashion

01

Overview

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Overview


The Fashion Authority

Krush Kandy is an online boutique selling women’s clothing, accessories and jewelry. Their main source of sales traffic is through selling products on Facebook Live, in a QVC method capitalizing on urgency and scarcity of low-stock, high-demand items. After selling products for LuLaRoe for a number of years, Kristyn, the co-owner, decided to branch out and build her own company.

Nuanced Media created a Shopify store for Krush Kandy and redesigned their logo. The Shopify home page was custom developed to fit Krush Kandy’s design and functionality desires.

02

Challenge

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Challenge


Facebook Access, a Grand Audience, & Multi-Channel E-Commerce

While Krush Kandy developed a large following on Facebook, they were experiencing issues with the one-revenue-source approach. Krush Kandy and Nuanced Media came together to identify the top priorities to elevate Krush Kandy’s growth.
  1. Grow audience base on current business development channels
  2. Explore and establish omni-channel options

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Solution

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Solution


Sustainable Growth for an Evolving Industry

To have a steady revenue stream that requires less regular maintenance than hosting Facebook Lives, Krush Kandy needed a website that could help support their growth by giving their customers an avenue to shop if they are unable to make the Live video events.
  1. We advised Krush Kandy to be consistent in the times and days they hosted Live videos and boosted the Live videos once they were over to re-engage the audience who may have missed the video originally.
  2. We ran ads promoting weekly Live videos to increase traffic and give viewers a sneak peak of what new products were going to be available.
  3. Using the Facebook pixel implemented in the new Shopify site, we were able to retarget people who looked at a product and/or added the item to their cart but didn’t purchase.
  4. Using the Facebook product catalog feature, we were able to remind that person of their purchase intent by showing an ad with the exact items they previously viewed.

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Results

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Results


The Power of Strategy

Our approach included strategic Facebook and Instagram campaigns that led potential customers through a sales funnel that resulted in brand recognition and a steady revenue stream with product retargeting. While Facebook Live videos are still a large part of their business, the website serves as a channel to purchase their items at your own pace.

over $370,000 in sales in the first 2 months

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return on Ad Spend on social media campaigns

56¢ average CPC on social media campaigns

“Working with the Krush team was a pleasure. It is always rewarding to work with a company and help them establish & grow into new marketing channels. We look forward to watching them continue to grow over the next few years.”

Ryan Flannagan

Founder and CEO, Nuanced Media